This document provides an introduction to different types of sales approaches including high-touch sales, marketing lead generation, and zero-contact sales. It discusses the three roles that customers play in the decision making process: decision maker, budget holder, and influencer. An exercise is described where participants sell a piece of fruit to their partner to learn sales skills. The recording of these practice sales is reviewed to count questions asked and determine question types used. Finally, SPiN selling is introduced which uses situation, problem, implication, and need-payoff questions to have effective sales conversations.