Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
the power ofmobile web for tourism      presented at Technology Solutions for Tourism, Edinburgh                          ...
Part 1: The mobile landscape          http://www.flickr.com/photos/egfocus/6310425940
77%                            of the planet                        owns a mobile devicesor 5.3 billion at the end of 2010...
85%                of new handsets now include                                 a web browser       ...and (most of) the re...
1.3 billion  already use the ‘mobile internet’...includes WAP and ‘real web’ via Tomi Ahonen Consulting
...and for some of us, a mobile device                                                                                    ...
“One of the interesting estimates is that there areabout 35 billion devices connected to the Internet.Soon, there will be ...
but mobile devices   aren’t just small  http://www.flickr.com/photos/scobleizer/5263223798
they’re whatever shape...         http://www.flickr.com/photos/mackarus/4289960218
we can dream up...http://green.autoblog.com/2011/03/17/elon-musk-tesla-model-s-third-party-apps/
“           With current growth rates, Web access by people              on the move—via laptops and smart mobile devices—...
Part 2: Mobile behaviour
using the internetis no longer “an activity”...       http://www.flickr.com/photos/whatcouldgowrong/5320553588
envir                  onme                      n   t                              focused user                          ...
...and therefore web                            browser the best computer is nowthe one you have with you          http://...
“...the mobile internet is more convenientthan my home connection...say 30% of respondents - Yahoo/Nielsen Mobile Shopping...
this is having a dramatic impact onour behaviour and our expectations...                                        http://www...
public space                                                                  distractions                                ...
environment                                reliable                                             network  focused user     ...
focused                                     user                  1hr train ride                                          ...
typing with      prone to   one hand     interruptions                                         and this...gravity         ...
...and soon this“Sir, we’ll be landing soon. Could you please shut off your book?”- Flight attendant, April 2011
mobile stereotypes        are still correct  http://www.flickr.com/photos/perspective/551635568/
mobile is incredibly useful                   “on the go”            http://www.flickr.com/photos/unlistedsightings
80% use mobile during                                                        miscellaneous downtime...Source: Compete quar...
80% use mobile while waiting                                                        in line or for an appointment...Source...
is she a “typical                      mobile user”?                    what is a “typical                     mobile user...
mobile is increasingly being combined with longeror completely ‘non-mobile’ contexts or activities...
62% use mobile                                                        while watching TVSource: Compete quarterly smartphon...
64% use mobile                                                                             at workSource: Compete quarterl...
69% use mobile for                                                        point of sale research                          ...
mobile is also used                                                                  to time-shift                        ...
34%                           visit a site on                                                and follow-up                ...
Research on smartphone,                                                                                            and so ...
...facilitating completion                                                     of larger tasks“The most expensive item sol...
“The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000)“ src: Marketing Wee...
herein lies the true power of mobile
the power of mobileis that it acts as a bridge   between physical and            digital experiences  http://www.pocketgam...
Part 3: The mobile traveller
mobile use is growingrapidly amongst travellers         http://www.flickr.com/photos/spree2010/4930763550
over the past 6                                                 months mobile web                                         ...
mobile now                                         accounts for   17.4%       of access to all                            ...
Source: Mobile browsing on travel sites up 72%47%   expect to use their mobile device for      their travel needs at their...
37%                                                     will use a mobile                                                 ...
26%   will use a mobile  device for attraction and accommodations        researchSource: Mobile browsing on travel sites u...
the average length of mobile research                                                     sessions is surprisingly long......
context and level of urgency often    reflect the devices used....
before the journey....                    “I’m planning                  14%                                              ...
during the journey....                   “...where shall                   we go next...?”                                ...
just in time....                       “@!&*...we                       missed our                  65%                   ...
so how does this all add up?    (a few examples....)
scenario #1planning a trip is a journey unto itself...
at homewatching TV...                 http://www.flickr.com/photos/kaichanvong/5542546563
...sees a      tourism advert...http://www.flickr.com/photos/brunoleveque/5675275834
while still on...visits the site    the sofa...then saves the URL for later                                      http://ww...
...visits the site again       (while on lunch break...)then calls to make a booking...               http://www.flickr.com...
scenario #2travel and serendipity go hand in hand
you’re on a city                       bus tour...http://www.flickr.com/photos/karenandkerry/2137457989
...and spota lovely pub...                  http://www.flickr.com/photos/shadowgate/1232353962
...you look it up           on Facebook                       while still on                        the bus..http://www.fli...
...and return laterthat day for a pint                      http://www.flickr.com/photos/karenandkerry/6147417120
scenario #3travel is about making (and sharing) memories
...you discover somethingwonderful at the museum...         http://www.flickr.com/photos/shadowgate/1231450023
while still atthe museum...                                       ...look it up                             on Wikipedia.....
...share photosof it while having teaat the museum coffee shop          free wi- !!                           http://www.fli...
and re-live the memorieswhenever it strikes your fancy             http://www.flickr.com/photos/krossbow/4509414056
...a trip isn’t a single event...it’s a journey
...your digital experiences shouldembrace all stages of that journey :-)
Part 4: Tips and ideas http://www.flickr.com/photos/chrisbrenschmidt/1832787028
TIPS       For those who don’t yet offer a mobile       optimised experience....
developing a mobile strategy takes time,but there are things you can do today...
Step #1          Check your analytics          determine which devices access your site most often          and what pages...
Step #2          Test the most critical and commonly          accessed content from your desktop site          using the d...
BONUS        Test all your partner services!        • third party services such as advertising, font hosting,          soc...
BONUS        Be pragmatic        • take advantage of services that are already well optimised             • Facebook      ...
Step #3          Lighten up!          • look for opportunities to reduce page weight          • this will also assist lapt...
Step #4          Enhance where you can          • look for opportunities to enhance content using new           technologi...
origin of visitors to Scotland many visitors pay                                                Scotland for data while tr...
BONUS        Provide free wi-fi        • offering free wi-fi can drive traffic        • free wi-fi will encourages visitors to p...
wi-fi hotspot traffic is now                                                primarily coming from mobile                    c...
TIPS       For those who already offer a mobile       optimised experience (could be a native       app or a mobile web sit...
Check your URLsensure users who email, Tweet or link to content canaccess that URL from any device• if equivalent content ...
TIPS       For everyone...
Think of the user journeyexplore other ways to tie the experiences together• can a user begin a transaction on one site, a...
...should I even bother opening thisemail marketing offer    on my phone?   40%  use mobile email “almost every day”       ...
BONUS        Start simple and experiment        • experiment with simple solutions that you can         launch quickly and...
...what is a cheap,and quick alternative    to a paper map?          ...or an expensive,       bespoke interactive one?   ...
downloadable PDF maps sized to fit the most common devicesaccessing your web site (based on the data in your analytics)    ...
remember, this isyour journey as well..                         http://www.flickr.com/photos/puptoes74/4805467277
have fun...    take your time, andlisten to your visitors :-)         http://www.flickr.com/photos/lyng883/298967414/
scontact uat              hello@yiibu.com  find this presentation and many others at...  slideshare.net/yiibu  many thanks ...
Nächste SlideShare
Wird geladen in …5
×

they’re whatever shape... http://www.flickr.com/photos/mackarus/4289960218 The Power of Mobile Web for Tourism

97.938 Aufrufe

Veröffentlicht am

they’re whatever shape... http://www.flickr.com/photos/mackarus/4289960218

Veröffentlicht in: Technologie, Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Download Movie copy and paste Link▬►►► https://t.co/0Q7a9OBTfE
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Njce! Thanks for sharing.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

×