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Hadoop & thefuture of Cloud Computing<br />Todd Papaioannou <br />VP, Cloud Architecture <br />By SearchNetMedia<br />
what’s<br />happening <br />More publicly available human-generated content<br />More interactions being tracked (e.g. cli...
CUTTING THROUGH<br />THE NOISE<br />access audience blogs communication computerinternetmass media<br />people networking ...
turning data<br />into insights<br />machine learning<br />time series<br />logic regression<br />content clustering<br />...
making it<br />relevant<br />Flickr : ogimogi<br />
hadoop:<br />lightning-fast<br />Technology<br />science + big data + insight = personal relevance = VALUE<br />Flickr : D...
BEHIND<br />every click<br />
hadoop<br />Flickr : Got Sarah<br />
THE PLATFORM EFFECT<br />THE HADOOP ECOSYSTEM<br />and other Early Adopters<br />Scale and productize Hadoop<br />Orgs wit...
 Adoption -> Investment</li></ul>Mainstream / Enterprise adoption<br />Fund further development, enhancements<br />9<br />
HADOOP IS GOING<br />MAINSTREAM<br />2010<br />2008<br />2009<br />2007<br />The Datagraph Blog<br />10<br />
hadoop at<br />yahoo!<br />“Where Science meets Data”<br />PRODUCTS<br />Data Analytics <br />Content Optimization<br />Co...
250<br />200<br />150<br />100<br />50<br />0<br />from project to<br />core platform<br />90<br />80<br />70<br />60<br /...
yahoo!’S Vision<br />open source cloud<br />Open Source Benefits<br />»Avoid technological dead ends<br />»Leverage commun...
What does The<br />Future hold?<br />By Elsie<br />
More BIG<br />By BionicTeaching<br />
Data in the<br />cloud<br />By Fadilfb<br />
PrivateClouds<br />By Zachstern<br />
hybrid clouds<br />By Calop<br />
Automation<br />
cloud fabrics<br />
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Apache Hadoop India Summit 2011 Keynote talk "Hadoop & the Future of Cloud Computing" by Todd Papaioannou

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Apache Hadoop India Summit 2011 Keynote talk "Hadoop & the Future of Cloud Computing" by Todd Papaioannou

  1. Hadoop & thefuture of Cloud Computing<br />Todd Papaioannou <br />VP, Cloud Architecture <br />By SearchNetMedia<br />
  2. what’s<br />happening <br />More publicly available human-generated content<br />More interactions being tracked (e.g. clickstream data)<br />More business processes are being digitized<br />More history being kept<br />= The Data Exhaust!<br />Flickr : sub_lime79<br />BigData is here!<br />
  3. CUTTING THROUGH<br />THE NOISE<br />access audience blogs communication computerinternetmass media<br />people networking technology<br />Location<br />Social Relationships<br />Science<br />UnderstandingUser Interests<br />Flickr : Lomo-Cam<br />
  4. turning data<br />into insights<br />machine learning<br />time series<br />logic regression<br />content clustering<br />algorithms<br />Ad inventory modeling<br />user interest prediction<br />Flickr : NASA Goddard Photo and Video<br />factorization models<br />
  5. making it<br />relevant<br />Flickr : ogimogi<br />
  6. hadoop:<br />lightning-fast<br />Technology<br />science + big data + insight = personal relevance = VALUE<br />Flickr : DDFic<br />
  7. BEHIND<br />every click<br />
  8. hadoop<br />Flickr : Got Sarah<br />
  9. THE PLATFORM EFFECT<br />THE HADOOP ECOSYSTEM<br />and other Early Adopters<br />Scale and productize Hadoop<br />Orgs with Internet Scale Problems<br />Add tools / frameworks, enhance Hadoop<br />Enhance<br />Hadoop<br />Ecosystem<br />Service Providers <br />Grow ecosystem - Training, support, enhancements <br />Apache Hadoop<br />Virtuous Circle!<br /><ul><li> Investment -> Adoption
  10. Adoption -> Investment</li></ul>Mainstream / Enterprise adoption<br />Fund further development, enhancements<br />9<br />
  11. HADOOP IS GOING<br />MAINSTREAM<br />2010<br />2008<br />2009<br />2007<br />The Datagraph Blog<br />10<br />
  12. hadoop at<br />yahoo!<br />“Where Science meets Data”<br />PRODUCTS<br />Data Analytics <br />Content Optimization<br />Content Enrichment <br />Yahoo! Mail Anti-Spam <br />Advertising Products<br />Ad Optimization <br />Ad Selection<br />Big Data Processing & ETL<br />DIMENSIONAL DATA<br />CONTENT<br />DATA PIPELINES<br />HADOOP CLUSTERS<br />Tens of thousands of servers<br />APPLIED SCIENCE<br />User Interest Prediction Ad inventory prediction <br />Machine learning - search ranking <br />Machine learning - ad targeting<br />Machine learning - spam filtering<br />11<br />
  13. 250<br />200<br />150<br />100<br />50<br />0<br />from project to<br />core platform<br />90<br />80<br />70<br />60<br />50<br />40<br />30<br />20<br />10<br />0<br />38K Servers<br />170 PB Storage<br />1M+ Monthly Jobs<br />Petabytes<br />Thousands of Servers<br />Today<br />2010<br />2007<br />2008<br />2009<br />2006<br />12<br />
  14. yahoo!’S Vision<br />open source cloud<br />Open Source Benefits<br />»Avoid technological dead ends<br />»Leverage community contributions<br />»Workforce already trained<br />Ongoing contributions<br />Yahoo!’s adoption of open source<br />Future contributions<br />Cloud serving<br />Storage<br />13<br />
  15. What does The<br />Future hold?<br />By Elsie<br />
  16. More BIG<br />By BionicTeaching<br />
  17. Data in the<br />cloud<br />By Fadilfb<br />
  18. PrivateClouds<br />By Zachstern<br />
  19. hybrid clouds<br />By Calop<br />
  20. Automation<br />
  21. cloud fabrics<br />
  22. Questions?<br />

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