Bluefly.com is an online retailer owned by Bluefly, Inc. that sells over 50,000 styles from over 350 designer brands at discounts up to 75% off retail prices. In 2009, Bluefly generated $81.2 million in total revenue and $4.4 million in net income. However, Bluefly faces challenges such as high merchandise return rates, competition, and reliance on third parties that may cause it to continue generating losses. A lawsuit was also filed against Bluefly in 2009 alleging patent infringement.
2. Bluefly.com Overview
Bluefly.com is owned by Bluefly, Inc. Bluefly is a
publicly traded company (NASDAQ SmallCap: BFLY).
50,000 different styles for sale in categories such as
men’s, women’s and accessories as well as house and
home accessories
over 350 designer brands at discounts up to 75% off
retail value
incorporated in the state of Delaware and its
executive offices are located in New York, New York
3. Lawsuits and Legal Proceedings
In October 2009, Bluefly was accused of infringing
three patents owned by Charles E. Hill & Associates,
Inc. in a lawsuit filed in the Eastern District of Texas.
4. Bluefly.com Financial Highlights
Financial Highlights Amount
Total Revenue $81,200,000
Net Income (Loss) $4,369,000
Current Assets $31,995,000
Current Liabilities $ 12,611,000
Long-Term Debt $0
5. Liquidity: The Quick and the Dirty
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Current
Ratio: 2.54
Current
Ratio: 2.5 Current Ratio: 2.51
Quick (Acid
Test) Ratio: 1.06
Quick (Acid
Test) Ratio: 0.58
Quick (Acid
Test) Ratio: 0.49
6. Debt: I owe, I owe!
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Total
Liabilities
to Equity: 0.55
Total
Liabilities
to Equity: 0.88
Total
Liabilities to
Equity: 0.67
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Current
Liabilities
to Equity: 0.55
Current
Liabilities
to Equity: 0.69
Current
Liabilities to
Equity: 0.66
7. Profitability: win or lose
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Return on
Sales
(Profit
Margin): 0.05
Return on
Sales
(Profit
Margin): 0
Return on
Sales (Profit
Margin): 0
Return on
Assets: 0.12
Return on
Assets: 0.01
Return on
Assets: 0
Return on
Net Worth
(Return on
Equity): 0.19
Return on
Net Worth
(Return on
Equity): 0.01
Return on
Net Worth
(Return on
Equity): 0
8. Efficiency
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Cost of Sales
to Inventory: 2.81
Cost of Sales
to Inventory: 2.6
Cost of Sales
to Inventory: 2.06
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Sales to Total
Assets: 2.28
Sales to
Total Assets: 2.54
Sales to Total
Assets: 2.03
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Days'
Receivables: 14.92
Days'
Receivables: 12.58
Days'
Receivables: 8.39
9. Divide and Share the Wealth
2007 2008 2009
-0.3025 -0.225 -0.08
The Annual average dividend per share is as follows:
10. Loss Generation – Profitless
Although the Loss generated for the annual average
dividend per share is decreasing, Bluefly.com still
expects to generate more losses in the future to do
many adverse factors, including:
High merchandise return rate from customers
High degrees of competition from brick and mortar and
internet based retailers
High dependence on third party relationships
High volatility due cyclical variations in the apparel and
e-commerce markets
11. ALL RATIOS GALORE
2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio
Current Ratio: 2.54 Current Ratio: 2.5 Current Ratio: 2.51
Quick (Acid Test) Ratio: 1.06 Quick (Acid Test) Ratio: 0.58 Quick (Acid Test) Ratio: 0.49
Current Liabilities to Net Worth: 0.55 Current Liabilities to Net Worth: 0.69 Current Liabilities to Net Worth: 0.66
Current Liabilities to Inventory: 0.71 Current Liabilities to Inventory: 0.54 Current Liabilities to Inventory: 0.63
Sales to Receivables: 24.47 Sales to Receivables: 29.02 Sales to Receivables: 43.53
Days' Receivables: 14.92 Days' Receivables: 12.58 Days' Receivables: 8.39
Cost of Sales to Inventory: 2.81 Cost of Sales to Inventory: 2.6 Cost of Sales to Inventory: 2.06
Days' Inventory: 129.85 Days' Inventory: 140.2 Days' Inventory: 177
Cost of Sales to Payables: 11.38 Cost of Sales to Payables: 7.23 Cost of Sales to Payables: 6.94
Days' Payables: 32.06 Days' Payables: 50.52 Days' Payables: 52.56
Total Liabilities to Tangible Net
Worth: 0.55
Total Liabilities to Tangible Net
Worth: 0.88 Total Liabilities to Tangible Net Worth: 0.67
Fixed Assets to Net Worth: 0.15 Fixed Assets to Net Worth: 0.33 Fixed Assets to Net Worth: 0.22
Fixed Assets to Tangible Net Worth: 0.15
Fixed Assets to Tangible Net
Worth: 0.33 Fixed Assets to Tangible Net Worth: 0.22
Collection Period: 14.92 Collection Period: 12.58 Collection Period: 8.39
Sales to Inventory: 4.6 Sales to Inventory: 4.14 Sales to Inventory: 3.21
Sales to Fixed Assets: 23.17 Sales to Fixed Assets: 15.81 Sales to Fixed Assets: 15.2
Sales to Total Assets: 2.28 Sales to Total Assets: 2.54 Sales to Total Assets: 2.03
Assets to Sales: 0.44 Assets to Sales: 0.39 Assets to Sales: 0.49
Sales to Net Working Capital: 4.19 Sales to Net Working Capital: 5.07 Sales to Net Working Capital: 3.38
Accounts Payable to Sales: 0.05 Accounts Payable to Sales: 0.09 Accounts Payable to Sales: 0.09
% Profits Before Taxes to Tangible Net
Worth: 11.63
% Profits Before Taxes to Tangible
Net Worth: 59.57
% Profits Before Taxes to Tangible Net
Worth: 59.86
% Profit Before Taxes to Total Assets: 7.47
% Profit Before Taxes to Total
Assets: 28.74 % Profit Before Taxes to Total Assets: 35.7
Return on Sales (Profit Margin): 0.05 Return on Sales (Profit Margin): 0 Return on Sales (Profit Margin): 0
Return on Assets: 0.12 Return on Assets: 0.01 Return on Assets: 0
Return on Net Worth (Return
onEquity): 0.19
Return on Net Worth (Return
onEquity): 0.01
Return on Net Worth (Return on
Equity): 0
EBITA 878,000 EBITA -5,900,000 EBITAn/a