3. IRS was founded in Jan 2010 by a
passionate team of consultants,
researchers, and operations
experts; providing a full fledged
marketing research and
consultancy services.
IRS multidisciplinary qualifications
and multicultural background is the
drive behind employing the best
talents with diversified experiences
and exposures to decode
consumer behavior, mindset, and
patterns.
Pulse Healthcare is the healthcare
marketing research and
consultancy arm of Platform Group
serving the pharmaceutical,
diagnostics and devices industries.
Pulse Healthcare is founded and
operated by a group of
specialized healthcare research
professionals with MENA region
expertise bringing together clinical,
medical, methodological and
cultural experience to provide
value based directions to serviced
clients.
Platform Group is a leading marketing services company.
The Group is structured around two core lines of business
OUR COMPANY
3
4. OUR VISION
4
To become THE HUB for
healthcare
research, empowering our
clients and partners to create
a healthy world through
redefining the medical
research norms and marrying
the healthcare expertise to
the research proficiency.
7. OUR VALUES (1/2)
7
At pulse, our duty goes much beyond
research execution. Our clients are our
partners, every encounter is a counter-
stone solidifying and enriching our ongoing
relationship. Your business needs are our
prime interest and the focal point that we
constantly strive to accommodate to.
CLIENT FOCUS
Expertise is the value we celebrate the
most at Pulse. It is a multi facets value that
gets manifested in several aspects; from
one end; we by bring together the best of
both medical and research worlds and on
the other hand we master the diversified
specializations of healthcare, with utmost
accuracy and profound skillfulness.
Expertise is the ignition point to the Value
added path we are committed to.
EXPERTISE
We walk the talk …. standing true to each
and every single value.
INTEGRITY
8. OUR VALUES (2/2)
8
This is the one value that wraps all our
offering and bring it to life. Only with a
great sense of ownership when all other
values are best implemented... Through
incessant dedication, accountability and
attentiveness, every project is delivered as
genuine and original piece marked by our
fingerprints.
OWNERSHIP
Time is money….. A statement that
becomes a reality in every task, in every
project, for every client. Starting with
customized resources allocation and
ending with prompt deadlines.
EFFICACY
Customized approaches and research
designs especially tailored to best cater to
our clients needs. We always aim at
pushing limits of capabilities and
challenging the conventional ways.
INNOVATTION
10. OUR AREAS OF EXPERTISE (1/3)
10
• b Types of research
• Pricing research
• Product Positioning
• Pre and Post Launch testing
• Usage and Attitudes
• Brand Image
• Patient journey and patient flow
• Segmentation and stakeholder
profiling
• Brochure Testing
• Package testing
• Corporate Image
• Message Recall
• Payors research
11. OUR AREAS OF EXPERTISE (2/3)
11
• b Therapy Areas
• Neuroscience and Ophthalmic
• Respiratory
• Cardiovascular and Metabolism
• GI disease and liver and kidney
transplantations
• Bone and pain
• Oncology
• Immunology and infectious diseases
• Dermatology & Gynecology
• Vaccines and diagnostics
• Over the counter
• Nutrition and baby food
• Skin and hair care
17. HOSSAM ABU-EL NAGA
17
Operations Manager
Profile:
Prior to his current position, Hossam was the Head of quantitative operations in Synovate (and Ipsos) from 2007 to
mid 2012 where he enhanced his experience in managing field managers, senior supervisors and supervisors
between surveyed locations.
Hossam has lately managed more than 800 quantitative projects in Egypt, with primary responsibility over
resources and time scheduling as well as conformance to quality standards and survey designs.
In this capacity, Hossam will lead the fieldwork team to meet the noted project quality and management
objectives. Before joining Synovate, Hossam used to work at Fedex for 10 years as Airport operations manager.
Hossam holds a Bachelor in Commerce and Certificates in Call Center Training, Cage Training and Managerial
Skills Course & Quality Awareness Course
Location: Egypt
Research
Experience: 16 Years
18. HANY EL ALFI
18
Healthcare Product Manager
Profile:
Prior to his current position, Hani was International project manager of all Healthcare projects in Honest
Research/USA from 2007 to 2012 to where he was fully responsible for Project Coordination, Quality control and
client service
Hani Also worked in TNS, Kantar Healthcare and Nagy Research Healthcare as Field Supervisor.
Hany graduated from the faculty of Medicine and also hold certificates for Market Research training course and
Project Management training course.
Location: Egypt
Research
Experience: 13 Years
19. THANK YOU
19
Mohamed Kamal
Managing Director
Mohamed.kamal@pulse-healthcare.com
+201224460677
Rania Mahfouz
Senior Research Manager
Rania.mahfouz@pulse-healthcare.com
+201282444935
