psychology project slides

1. SOCIAL PSYCHOLOGY
ASSIGNMENT 2
Surayyn Selvan [0309818]
Danielle Lionel [0310023]
Yaseen Syed [0309021]
Soh You Shing [0308010]
Trevor Hoareau [0308914]

2. CHAPTER 6 Part 1
Attitudes and Persuasion

4. Negatively-Framed
Fear Arousal Message
O Used when the source is trying to
make the target perform specific
actions
O Advertisements with high levels of
fear produce more change in
attitudes

5. CHAPTER 6 Part 2
Attitudes and Persuasion

7. Deadline Technique
O A technique for increasing
compliance in which target
persons are told that they have
only limited time to take
advantage of some offer or to
obtain some item

8. CHAPTER 7
Stereotypes, Prejudice and
Discrimination

10. The Origins of Prejudice :
Threats to Self-Esteem
O If one fears that the interests
of their group will be damaged
or that there is a threat to their
self- esteem, we may see
prejudice.

11. CHAPTER 8
Prosocial Behavior

13. Altruism and Social
Responsibility Norm
O ALTRUISM
The desire to help another person
even if it involves a cost to the
helper. The good feeling that
results is the reward
O SOCIAL RESPONSIBILITY NORM
This norm states that individuals
should help others who are
dependent on them.

14. CHAPTER 9
Aggression

16. Frustration-Aggression
Hypothesis &
Hostile Aggression
The hypothesis states that:--
Every frustration leads to some form
of aggression
-Every aggressive act is due to some
prior frustration
O Hostile Aggression
Prime objective is to inflict some kind of
harm on the victim usually accompanied
by anger