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The Yammer Way - Our Product Development Approach

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yann ARMAND
yann ARMAND
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Metrics for Success •  Improvement to number of users who complete the sign up flow •  Lift in both 1 and 7 day retention •  Lift in engagement binary and days engaged among new users •  Higher proportion of users with complete profiles and photos uploaded •  Group membership isn’t negatively impacted •  Invite conversion rate in sign-up should not decrease when adding a photo is removed •  Number of desktop downloads amongst new users are not negatively impacted From actual product spec
Engagement Commenting Discussing Replying Attention Liking Sharing Clicking Relationship Following Joining
http://eng.yammer.com/blog

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