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This is the presentation I gave at the 6th IMMAA (International Media Management Academic Association) in Lisbon. It's a very synthetic presentation of the book chapter "Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms" which you can download on http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2231396 and will be published in the Book Series on Business Innovation and Disruption in Film, Video and Photography co-edited by Bob DeFillippi and Patrik Wikström.