2. Client Overview/ History Small, startup music editing company $2 per song and $5 per CD Costs yield small profit Cost-effective for undiscovered talent Started in summer of 2009 To help local artists produce CDs
3. Brand Promise “to create professional-quality music CDs and demos for up-and-coming artists”
7. Budget Production Costs $20- headset with microphone for clean voiceover $25- video editing for YouTube $15- graphic design for print ad Total Cost: $540 Total Budget Available- $600 per month
8. Timetable Radio Ads WKRZ and WGGY 1 minute each 3 times/day 4 weeks Print Ads Suburban News Small block ad 1 per print/ 3 months YouTube Ad On company account
9. Branding Strategy Slogans High quality, low-cost editing for low-budget artists Professional editing for amateur musicians Spokespeople Myself Former clients
10. Target Audience Ages 16-24 New artists Tri-state area (PA, NY, NJ) Focus on NEPA Seeking editing and production, not recording
11. Channels Radio Best choice- advertising audio product Online Allow audible experience & visual image Local Newspaper Quick circulation for rapid exposure
13. Long-term Goals 100 clients by end of 2011 150 by summer of 2012 250 by end of 2012
14. Tactics- Radio 30 second ad #1: (Fade in “One Time Remixed”) “Are you struggling to find your way into the music world? You have your song recorded, but it’s rough and unfinished. No editing company is cheap enough for your budget, you say? Now one is. We’re Music ReMade, and we can put the finishing touches on your music, and produce a final Demo CD, all for a negotiable price that works for you. So contact us, Music ReMade, at music dash remade at hotmail dot com” (Cut music)
15. Tactics- Radio 30 second ad #2: (Fade in “Angel Remixed”) “If you’ve ever tried to get into the music business, you probably know how hard it can be to finish your songs. All the editing takes time and skill, and you just don’t have the money to pay for it all. Now you do. Here at Music ReMade, we produce high-quality and fully edited music at a low and negotiable price. Contact us at music dash remade at hotmail dot com, and see what Music ReMade can do for you.” (Cut music)
16. Tactics- Radio 60 second ad (Fade in “Just a Dream- Instrumental with hook Remixed”) “Sound familiar? Maybe it does. It used to be “Just a Dream” by Nelly. But now, it’s been completely remixed. The tempo is up, the pitch is down, it’s been introduced to a phaser, flanger, it’s been given an echo, and amplified to highlight all the changes. You may want your work to be edited, too. You may want the effects we’ve given this song, or a variety of others. Most places will charge you far too much money for the job, but here at Music ReMade, we understand how hard it is for young artists to produce their songs. Our prices are always negotiable, so you always have a way to turn that tune in your head into a great, professional quality track. And like the song you’re hearing, it’s not just a dream. Contact us, at music dash remade at hotmail dot com.” (Cut music)
17. Tactics- Online Ads 1st ad: (Fade in “One Time Remixed”, fade in video of myself on screen) “Are you struggling to find your way into the music world? You have your song recorded, but it’s rough and unfinished. No editing company is cheap enough for your budget, you say? Now one is. We’re Music ReMade, and we can put the finishing touches on your music, and produce a final Demo CD, all for a negotiable price that works for you. So contact us, Music ReMade, at music dash remade at hotmail dot com” (End of video)
18. Tactics- Online Ads 2nd ad: (Fade in “Angel Remixed”, fade in video of song being edited) “If you’ve ever tried to get into the music business, you probably know how hard it can be to finish your songs. All the editing takes time and skill, and you just don’t have the money to pay for it all. (Cut from video of editing to video of myself) Now you do. Here at Music ReMade, we produce high-quality and fully edited music at a low and negotiable price. Contact us at music dash remade at hotmail dot com, and see what Music ReMade can do for you.”
19. Tactics- Online Ads 3rd ad: (Fade in “Just a Dream- Instrumental with hook Remixed”, fade in video of myself) “Sound familiar? Maybe it does. It used to be “Just a Dream” by Nelly. But now, it’s been completely remixed. (Cut from video of myself to video of “Just a Dream” being edited) The tempo is up, the pitch is down, it’s been introduced to a phaser, flanger, it’s been given an echo, and amplified to highlight all the changes. You may want your work to be edited, too. You may want the effects we’ve given this song, or a variety of others. (Cut back to video of myself) Most places will charge you far too much money for the job, but here at Music ReMade, we understand how hard it is for young artists to produce their songs. Our prices are always negotiable, so you always have a way to turn that tune in your head into a great, professional quality track. And like the song you’re hearing, it’s not just a dream. Contact us, at music dash remade at hotmail dot com.” (end of video)
20. Tactics- Newspaper Ads Local newspaper ad- A print ad would put me at a disadvantage, because people would not be able to experience the final product I produce. However, a print ad would allow me to get the company name out in circulation to a wide audience. Picture: An image of myself sitting next to a computer. The camera would be at an angle where the picture clearly shows the screen, which has on it a song in mid-production, easy to see. I would be slightly turned toward the camera, with one hand still on the mouse. Copy: Music ReMade: Professional editing for amateur musicians. (Alternate): Music ReMade: High quality, low-cost editing for low-budget artists.
