Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? • Storytelling Methodology as practiced and perfected by Jesus • How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) • The Golden Rules of Customer Engagement

1. S
Storytelling of Biblical Proportions
Mitch Canter
@studionashvegas

2. Who Am I?
Mitch Canter
@studionashvegas
http://www.studionashvegas.com

3. S
The Parable

4. What is a Parable?
S A story that uses imagery or story to illustrate a truth.
S Can also be a comparison or a figure of speech.
S Usually works on a literal level and a deeper level.

5. S
Why Do Parables
Work?

6. S
People Relate To
People
…not facts and figures.

7. S
The Parts of a Parable

8. The Beginning
S Starts with a person and a problem.
S Sets the stage as quickly as possible.
“Meet Jim. He’s Got a Problem.”

9. The Story
S The story gets resolved or the imagery gets explained
S Don't focus on the minute details.
“Suddenly, a wild X appears and saves the
day!”

10. The Nugget of Truth!
S That "Aha" Moment when it all comes together
S Without this, the story is just entertaining.
S This is the call to action moment

11. S
Bringing It Home

12. S
People Relate To
People
…not facts and figures.

13. A Great Story…
S Makes you memorable.
S Allows people to empathize with your brand.
S Turns customers into raving fans.

14. S
The Commandments
of customer engagement

15. The First Commandment
“Do Unto Others As You’d Have
Them Do Unto You”
S Don’t feed the trolls.
S Treat people with respect.
S Meet people where they are.

16. The Second Commandment
“Thou Shalt Not Make
It All About You”
S Share other people’s content / videos / articles.
S “Content Curation”
S For every 10 shares, 1 is yours (Chris Brogan)

17. The Third Commandment
“Thou Shall Not Be an Ostrich”
S Face your problems head-on – Don’t duck out.
S Inaction is the worst action.
S Don’t delete comments (unless they’re offensive).

18. The Fourth Commandment
“Thou Shalt Be Real / Transparent”
S People don’t like to be “hoodwinked”.
S Be up front and honest (identity, affiliations, etc)
S Be up front about not being real if necessary.

19. The Fifth Commandment
“Thou Shall Not Be Scattered”
S Pick a network and own it.
S Be a laser, not a shot-gun.
S Don’t have “abandoned social properties”.