This document discusses reimagining extremism by examining it through the lenses of context, culture, community, and country. It explores how political entrepreneurs use disinformation and strategic socio-political investments to normalize deviance and instrumentalize anxiety, division, and doubt. While some effects may appear ephemeral, these actions can entrench extremism and normalize it in the long run by preying on vulnerabilities in families, democracy, and trust in institutions. The document cautions that addressing extremism requires understanding how ecologies of discontent take root and spread symbiotically through fluid dynamics like political "swarms" or "mobs".