Fairline Yacht Club magazine - Fairline Yachts Brokerage and Charter - June 2011 issue

Issue 6 June 2011

Fai r l i n e Ya c h t C l ub

Yacht Brokerage
Motor Yachts
and Sailboats

Luxury Yachts &
Superyachts
For Charter

Charter News . Brokerage News . Events . New Yachts
1£

M o s t a d v a n c e d m a r k e t i n g

Yachting.vg

p l a t f o r m f o r t h e y a c h t i n g

British Virgin Islands

yacht brokerage solutions

yacht charter solutions

monthly magazine

web: www.yachting.vg
email: sales@yachting.vg
skype: longitude64
facebook: www.facebook.com/yachtingvg
twitter: www.twitter.com/yachtingvg

Fairline
Yacht Club
magazine

The yachting network publishing

publisher/editor
Olivier Baelde
editor@yachting.vg

advertising mgr
James Blackburn
advertising@yachting.vg

sales mgr
Ian Foster
sales@yachting.vg

marketing mgr
Clive Coleman
marketing@yachting.vg

PR mgr
Antoine Bonvin
pr@yachting.vg

subscriptions mgr
Danielle Chiocci
subscriptions@yachting.vg

social networks mgr
Sven Nicklasson

business development mgr
Glen Coburn

Yachting.vg is published
by Latitude 26
and The Yachting Network.

All correspondence should be
addressed to
rue pirazzilina 31
Crans Montana, VS, 3963
Switzerland

Latitude 26
We specialize in web solutions, marketing, publishing for the yacht-
ing industry

Ya c h t B r o k e r a g e S o l u t i o n s

Ya c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n s

Custom Development

Social Networks and Inbound Marketing

Public Relations

Contacts

Crans Montana, CH: +41 (0)27 483-1220
email: sales@latitude26.ch
website: http://www.latitude26.ch/

London, UK: +44 (0)20 7078-4226
email: sales@latitude26.co.uk
website: http://www.latitude26.co.uk/

Miami, FL - USA: +1 (305) 394-9652
email: sales@latitude26.us
website: http://www.latitude26.us/

Welcome to the Fairline Yacht Club magazine
Marketing Solutions for Yacht brokerage and Yacht charter companies are our
primary focus. We developed over the last 24 months an online platform using
the latest technologies in terms of web design, database architecture, cloud host-
ing.

Furtermore, a very powerful social network integration though APIs allows the
brokerage and charter companies using our yachting solutions to gain maximum
exposure on a worldwide basis with a minimum of efforts on their side.

Then, our montlhy magazines generated through an InDesign CS5 workflow
integration allows to generate on a monthly basis magazines for every sites com-
posing The Yachting Network.

Magazines are available in printed and electronic versions.

M
The Yachting Network platform coupled to our yachting solutions provide an
exclusive set of features to yacht brokerage and yacht charter companies allow-
ing them to market worldwide on different medias their yachts for sale or charter
fleet.

We continuously work on improving our platform to provide advanced features
not available in third party listings websites.

Join us

Olivier Baelde
Publisher, Editor
Crans Montana, Switzerland

6 www.fairline-yachtclub.com - june 2011

f
FAIRLINE YACHT CLUB - ISSUE 6 - JUNE 201
1

irline YACHT CLUB
The Yachting Network 8

Social Media and Yachting 16

Yacht Brokerage 20

Social networks 46

Charter - Luxury Yachts Marketing 52

www.fairline-yachtclub.com - june 2011 7

THE
YACHTING
NETWORK
www.theyachtingnetwork.ch

Most Advanced Marketing
Services for Luxury Yachting

Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch

Social Media Marketing

Social Networks Integration

Superyachts Marketing

Dedicated Superyachts
Reservation Sites

Yacht Brokerage Solutions

Yacht Charter Solutions

Corporate Magazines
Creation

Superyachts Magazines

W
elcome to the Yachting.vg monthly magazine. The pri-
mary purpose of this magazine is to present yachts for
brokerage and yachts for charter from clients using our
yachting solutions. In order to provide them with a com-
petitive advantage, we decided to integrate our online plat-
form called The Yachting Network with the Adobe inDe-
sign workflow. The end result being that all the listings from
clients using our online yachting solutions are as well included
in our monthly magazines. It brings them maximum exposure
as well as brand recognition. We believe that there is still a need
for a printed version to allow readers to be able to read offline while traveling for
example. Furthermore, it allows our clients to reach potential buyers who are not
always willing to stay a long time in front of a computer screen in order to review
luxury yachts for sale or charter. A printed version still has its charm and provides
added value to our clients.

The Yachting
Network has local
websites in all eu-
ropean countries.


The print version
We hope you will enjoy reading every month our yachting solutions and social networks
of our magazine
our magazines. In the following months, eve- and coupled with a printed version will bring
brings additional
ry site part of The Yachting Network will be them a very powerful platform to increase
readers and
integrated in the Adobe Indesign workflow the visibility of their listings.
visibility to our
in order to generate monthly magazines add-
clients
ing again some exposure and visibility to our Unlike third party listing sites specializing in
clients listings. yachting, clients list their yachts only once
on their websites in our yachting solutions
The architecture of our platform now comes and then syndication takes place. It insures
full circle. We are able to provide to all clients that their domain name and web site is the
using our yachting and real estate solutions place where all listings are managed, indexed
an integrated platform able to deliver online first by search engines and where all inbound
and offline visibility through very efficient traffic goes back to when syndicated to other
web services. sites.

Furthemore, our complete integration to Over time, this strategy will bring continuous
over 15 social networks through APIs allows lead generation at a fraction of the cost spent
clients using our solutions to post automati- on multiple third party listing sites where list-
cally listings updates on their social media ings are lost in the crowd.
accounts without extra work.

We believe that a tight integration between
the web sites of our clients running one of


Belgium - longitude64.be Isle Of man - longitude64.im
Denmark - longitude64.dk Montenegro - longitude64.me
France - longitude64.fr Netherlands - longitude64.nl
Germany - longitude64.de Spain - longitude64.es
Greece - longitude64.gr Sweden - longitude64.se
Italy - longitude64.it Switzerland - longitude64.ch

THE
YACHTING
NETWORK
We specialize in yachting solutions. We can provide expert consulting and manage
the implementation of a complete solution mixing one of our solution running
under your domain name with marketing campaigns on social networks and print-
ed advertising in one of our magazines. We offer a wide range of media relations
and publicity services, specializing in communications planning and consultation.


United Kingdom - longitude64.co.uk
United States - longitude64.com

USA - Florida- yachting-florida.com

Sites & Global Coverage
OUR CONTACTS

Longitude 64 - The Yachting Network specializes in Crans Montana, VS , 3963
yachting solutions for yacht brokerage yacht deal- Switzerland
ers, yacht charter and marinas real estate companies.
Our Yachting solutions include now two new offers focusing www.theyachtingnetwork.ch
on startups and small companies at a very competitive price.
Furthemore, our Executive and Corporate ver- Phone: +41 (0)27 483 12 20
sions see new improvements for the version 2011.
Skype: Longitude64


Social,
By Olivier Baelde
www.latitude26.ch
developing advanced social marketing features
coupled with yachting and real estate solutions

MEDIA & yachting
Establishing an efficient SOCIAL MEDIA marketing strategy
becomes now a reality for yacht brokerage and yacht charter
companies. When establishing the company marketing strat-
egy, several key indicators must be closely watched. As well,
deciding the direction of the data flow between the company
and third party sites can become costly in terms of advertising
budget without bringing long term traffic.

The most costly decision a mar- their sites in order to be able
keting or sales manager will take to charge yacht brokerage and
when implementing a marketing ing carefully the features pro- yacht charter firms. Thus, they
strategy will be to rely entirely vided, as well as the possibility will most of the time prevent this
on third party websites to ac- to create inbound traffic to the traffic to leave their site unless
quire new contacts and promote company’s website or expand it goes to a paid advertisement.
the yacht listings. This decision the reach to social networks, it The data flow of the listings be-
is mostly taken due to the appar- does not appear anymore as a tween the company’s website
ent easy setup and maintenance cost effective solution in a long and the outside world must be
third party listing sites seem to term strategyh. All third party carefully evaluated. The suc-
provide. However, when analyz- listings sites rely on traffic to cess in establishing a long term

approach is to consider, as the sharing sites. Through APIs, you
central point, the company’s can automate the posting of list-
website. ie the single point of You will have the control over ings information and brochure
entry for all listings should be the data provided to the external to a large array of sites which are
your website. Then, syndication sites. Contacts and leads com- not used by third party listings
to third party listings websites ing to your site once will most websites to avoid loosing traffic.
specializing in the yachting and likely come back to your site on Nowadays, you can maximize
to social network will take place. a regular basis. A powerful out- your exposure on social net-
This data flow will allow you to bound strategy for the listings is works relatively easily by select-
generate inbound traffic back to to target all available social net- ing a yachting solution already
your site and not to other sites. work and document or images integrating the APIs to post au-

went further in the integration
of our yachting solutions with a
tomatically. Furthermore, third large array of APIs. Clients using single third party listings web-
party listings websites will not our yachting solutions have their site where they will dictate their
have any incentives to integrate listings posted automatically marketing strategy to you and
your listings with social net- to Flickr, Picasa, Wordpress, make it very difficult for you to
works or other sites in order to Blogger, Olx, Oddle, Vast, Open- reach potentials clients through
keep the traffic on their site. You marine. Then, PDF brochures all available social medias. In a
must put in place a well tought- generated are posted to Issuu, long term strategy, all inbound
out strategy which will syndi- Scribd, Slideshare, Docstoc ex- traffic must go back to your site.
cate listings to generic listings panding the reach and search This way, if you decide to stop
sites. (Olx, Oddle, Vast...), third engines indexing. And a new listing on a particular third par-
party listings sites specializing in service launched this month is ty listings website, most of the
yachting through the openma- through the magazines listing all traffic will still flow to your site
rine.org initiative for example: It the yachts from our clients and through the other channels. On
allows you to generate a stand- generated in 3 versions: print the other hand, if you stricly list
ard xml feed and post it to sev- on demand version, electronic on third party sites, the day you
eral sites through a subscription. version and ipad version. The stop paying them, you “disap-
Then, post the listings to your fa- goal in creating your marketing pear“ from the internet world...
cebook and twitter account. We strategy is not to get linked to a

FAIRLINE 26 SUN FURY, 1986, 19.900 €
Fréjus, PR, France
FAIRLINE FAIRLINE 26 SUN FURY, 1986, France, 19.900 € bateau en excellent état, très bien entretenu par son propriétaire ,vaigrage entière-
ment refait, moteur tribord changer seulement 1 et moteur bâbord entièrement révisé 560h, a voir, affaire a saisir. Possibilité de place de
10h
Port - Specs: LOA:8 metres Beam:3 metres - VOLVO 151hp - Gas
Web id: 6 - Price: 19.900 € Tax Paid

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.fairline-yachtclub.com for full details - Web id: 6

www.fairline-yachtclub.com - June 2011 21

FAIRLINE SPORTFURY, 1988, 16.800 €
Fréjus, PR, France
FAIRLINE FAIRLINE SPORTFURY, 1988, Provence Côte d'Azur France, 16.800 € 2 moteurs remplaces en mai 2010, completement revises -
Specs: LOA:8 metres Beam:3 metres - VOLVO 126hp - Gas

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
.
22 www.fairline-yachtclub.com - June 2011

FAIRLINE TARGA 34, 2003, 175.000 €
Fréjus, PR, France
FAIRLINE FAIRLINE TARGA 34, 2003, Provence Côte d'Azur France, 175.000 € Trés beau fairline ,trés bien équipé et en excellent état. - Specs:
LOA:10 metres Beam:3 metres - VOLVO 285hp - Diesel

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56


FAIRLINE TARGA 34, 1992, 79.900 €
Fréjus, PR, France
FAIRLINE FAIRLINE TARGA 34, 1992, Provence Côte d'Azur France, 79.900 € - Specs: LOA:10 metres Beam:3 metres - VOLVO 230hp - Diesel

Nautic Avenue

France (+33) ((0)9) 54 22 80 56
.

FAIRLINE TARGA 43, 2000, 219.000 €
Fréjus, PR, France
FAIRLINE FAIRLINE TARGA 43, 2000, Provence Côte d'Azur France, 219.000 € Bateau en état irreprochable , entretenu par professionnels ,
factures sur demande - Specs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 370hp - Diesel

Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56


FAIRLINE Phantom 38, 2000, £180,000
Cheltenham, GLOS, United Kingdom
FAIRLINE Phantom 38, 2000, Malaga Spain, £180,000 The best Phantom 38 we have ever seen. This boat really must be viewed to fully ap-
preciate the extensive maintenance work that is completed every year. This boat is Spanish registered with both VAT and matriculation paid.
All the electronics are repeated on the flybridge. - Specs: LOA:1 metres Beam:3 metres - VOLVO 380hp - Diesel
1
Web id: 1 - Price: £1
5 80,000 Tax Paid

Motor Boat Broker
Brokerage Department
United Kingdom (+44) (1803) 226-153
.

FAIRLINE PHANTOM 40, 2008, £285,000
Poole, DOR, United Kingdom
FAIRLINE PHANTOM 40, 2008, Marbella, Spain, £285,000 Fairline Phantom 40 (2008 model) with twin diesel engines. Superbly maintained
example, fully loaded and highly recommended, comfortable accommodation for 4 guests. Spacious flybridge and cockpit areas for entertain-
ing. Ideal opportunity. - Specs: LOA:12 metres Beam:3 metres - VOLVO 370hp - Diesel
Web id: 44 - Price: £285,000 Tax Not Paid

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


FAIRLINE Phantom 40, 2005, 215.000 €
Marina Del Este, MA, Spain
FAIRLINE Phantom 40, 2005, Marina Del Este, Malaga Spain, 215.000 € A very complete cruiser with a first-class flybridge. Comprehensive
specification including dual station radar plotter, auto pilot, VHF and Reverse cycle air conditioning. Well worth viewing. **GREATLY REDUCED**
- Specs: LOA:12 metres Beam:3 metres - VOLVO 360hp - Diesel

Motor Boat Broker
Mark Davies
Spain (+34) (971) 695-441
.

FAIRLINE PHANTOM 41, 1992, 159.500 €
Fréjus, PR, France
FAIRLINE PHANTOM 41, 1992, Provence Côte d'Azur France, 159.500 € BATEAU VENDU AVEC OU SANS PLACE DE PORT - Specs: LOA:12
metres Beam:4 metres Draft:1 metres - CATERPILLAR 425hp - Diesel

Nautic Avenue
Eric CHAPPUIS
France (+33) ((0)9) 54 22 80 56


FAIRLINE Phantom 42, 1999, Poole, Dorset United Kingdom, £169,950 Phantom 42 which has just been fully serviced. New overlay carpets
fitted in July 2010 along with new blue & white fly bridge and stearn seating, upgraded colour twin station Simrad Navigation System. A
great opportunity to buy one of the last Phantom 42's in production with the popular blue hull and extended bathing platform (ideal for tender
stowage). Generous accommodation finished in gloss cherrywood with cream leather, In summary, a fantastic buying opportunity. - Specs:
LOA:42 feet Beam:13 feet Draft:3 feet - VOLVO 370hp - Diesel
Web id: 21 - Price: £169,950 Tax Paid

Motor Boat Broker
Spain (+34) (971) 695-441
.

FAIRLINE Phantom 50, 2004, Malaga, Spain, £365,000 Fairline Phantom 50 (2004 model) with twin diesel volvo D engines (675 hp). Su-
12
perbly maintained example, fully loaded and highly recommended, comfortable accommodation for 6 guests in 3 cabins with the master cabin
en-suite. Spacious flybridge and cockpit areas for entertaining. Ideal opportunity. - Specs: LOA:50 feet - VOLVO 675hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


Puerto Banus, MA, Spain
FAIRLINE Phantom 50, 2004, Puerto Banus, Malaga Spain, £360,000 This Fairline Phantom 50 is offered at tremendous value and with a very
high specification including Air Conditioning, Generator, Bimini, Flybridge BBQ, Microwave, Leather Upholstery, GPS, Chartplotter, Radar,
Repeater to Flybridge, VHF Radio, Autopilot, Windlass Anchor, Tender and Hydraulic Passerelle. - Specs: LOA:15 metres Beam:4 metres Draft:1
metres - VOLVO 675hp - Diesel

Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
.

FAIRLINE Phantom 50, 1988, 150.000 €
FAIRLINE Phantom 50, 1988, Malta, United Kingdom, 150.000 € Fairline 53 Flybridge (1988 model) with twin Volvo Penta TAMD 71A. A very
good example of this very popular model. With berths for 6 over 3 cabins she offers very spacious accommodation. The boat has recently
been refitted, engines had a complete overhaul and antifouling and polishing has just been completed. - Specs: LOA:53 feet Beam:15 feet
Draft:3 feet - VOLVO - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


FAIRLINE Squadron 50, 1997, 299.500 €
Palma, IB, Spain
FAIRLINE Squadron 50, 1997, Palma, Baleares Spain, 299.500 € This classic Fairline Squadron 50 is in lovely condition and in turn-key opera-
tion with the option to buy her mooring in a sought after marina in Palma. The owner is open to sensible offers. - Specs: LOA:15 metres Beam:4
metres Draft:1 metres - VOLVO 600hp - Diesel
1

Motor Boat Broker
United Kingdom (+44) (1803) 226-153
.

FAIRLINE Squadron 52, 2000, £229,950
Cheltenham, GLOS, United Kingdom
FAIRLINE Squadron 52, 2000, Essex United Kingdom, £229,950 This beautifully equipped Squadron 52 has just been greatly reduced in price
to obtain a quick sale. The boat has two spacious and sumptuous staterooms, plus a twin crew cabin, to ensure that guests have every comfort.
The boat is in excellent order, has been extremely well maintained, and has masses of extras. REDUCED - MUST BE SOLD. - Specs: LOA:15
metres Beam:4 metres Draft:1 metres - VOLVO 6 10hp - Diesel
7

Motor Boat Broker
Nicky Davies
United Kingdom (+44) (1803) 226-153


FAIRLINE Targa 28, 1996, 64.950 €
Santa Ponsa Mallorca, PM, Spain
FAIRLINE Targa 28, 1996, Baleares Spain, 64.950 € A fine example of this classic Fairline Targa 28, she has been well looked after and
regularly maintained. She is a great first time boat or an ideal upgrade from a smaller sports boat. - Specs: LOA:8 metres Beam:3 metres -
VOLVO 225hp - Gas

Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441
.

FAIRLINE Targa 29, 1998, £59,950
FAIRLINE Targa 29, 1998, United Kingdom, £59,950 Fairline Targa 29 (1998 model) with twin KAD 32 Volvos engines (170 hp) each. A great
example from one of the Fairline boat companies great sellers! Ideal family cruiser, she is very good condition and is available now. For more
information or to arrange a viewing please do not hesitate to contact us. - Specs: LOA:8 metres Beam:3 metres - VOLVO 170hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


FAIRLINE Targa 29, 1997, 55.000 €
Mallorca, IB, Spain
FAIRLINE Targa 29, 1997, Mallorca, Baleares Spain, 55.000 € This extremely well maintained Fairline Targa 29 has a fantastic list of extras
including a new Garmin GPS and recently fitted bow thruster, is a great example of Fairline Targa 29. With low hours (240 approx) and regular
antifoul and engine servicing, this boat must be viewed to appreciate the stunning condition in which it has been kept. - Specs: LOA:8 metres
Beam:3 metres Draft:1 metres - VOLVO 150hp - Diesel
Web id: 1 - Price: 55.000 € Tax Not Paid
6

Motor Boat Broker
United Kingdom (+44) (1803) 226-153
.

FAIRLINE Targa 40, 2007, 230.000 €
FAIRLINE Targa 40, 2007, Puerto Banus, Malaga Spain, 230.000 € PRICED TO SELL - Rare all white with light oak interior. One of the last
Targa 40 boats to leave the factory and this boat is in near new condition. Amazing value - quick viewing highly recommended as this boat
will not be on the market for long! ALL SERIOUS OFFERS CONSIDERED - Specs: LOA:1 metres Beam:3 metres - VOLVO 350hp - Diesel
1

Motor Boat Broker
Mark Davies
Spain (+34) (971) 695-441


FAIRLINE Targa 40, 2005, 195.000 €
FAIRLINE Targa 40, 2005, Puerto Banus, Malaga Spain, 195.000 € The Targa 40 is one of the best selling models in the Fairline range, and
this particular boat has a very high level of optional extras including reverse-cycle air conditioning throughout. The boat has been regularly
cleaned and maintained from new. - Specs: LOA:12 metres Beam:3 metres - VOLVO 310hp - Diesel

Motor Boat Broker
Mark Davies
Spain (+34) (971) 695-441
.

FAIRLINE Targa 40 , 2005, 195.000 €
FAIRLINE Targa 40 , 2005, Marbella, Spain, 195.000 € Fairline 40 Targa (2005 model) with twin diesel Volvo D6 (310hp) engines. Great
example of one of Fairlines favorite family cruiser. Well equipped and maintained by knowledgeable owner. Must be seen. - Specs: LOA:40
feet Beam:12 feet - VOLVO 310hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721


FAIRLINE Targa 43, 1999, £199,000
Mallorca, IB, Spain
FAIRLINE Targa 43, 1999, Mallorca, Baleares Spain, £199,000 Fairline Targa 43 (1999). In immaculate condition and well-maintained. Powered
by twin Volvo TAMD73EDC 350hp shaftdrive diesel engines. Accommodation: double berth cabin with en-suite. Galley & heads to port.
Sofa with table to port. Aft cabin with twin berths. New Squadron leather upgrade. - Specs: LOA:13 metres Beam:3 metres Draft:1 metres -
VOLVO 350hp - Diesel

Motor Boat Broker
Spain (+34) (971) 695-441
.

FAIRLINE Targa 44, 2008, £395,000
Santa Ponsa Mallorca, PM, Spain
FAIRLINE Targa 44, 2008, Gibraltar, £395,000 The GRAN TURISMO model features a newly designed cockpit with hugely increased space
and a dining area which easily converts into a sunpad - providing real adaptability and functionality. - Specs: LOA:13 metres Beam:4 metres
- VOLVO 435hp - Diesel
Web id: 39 - Price: £395,000 Tax Not Paid

Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441


FAIRLINE Targa 48, 1997, 190.000 €
FAIRLINE Targa 48, 1997, Ibiza, Spain, 190.000 € Fairline Targa 48 (1997 model) with twin CAT diesel engines (425hp). - Specs: LOA:14
metres Beam:3 metres Draft:1 metres - CATERPILLAR 425hp - Diesel

Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
.

FAIRLINE Targa 52, 2005, 445.000 €
Mallorca, IB, Spain
FAIRLINE Targa 52, 2005, Mallorca, Baleares Spain, 445.000 € This Fairline Targa 52 has been superbly maintained and is offered in excellent
order. The boat has a full Mediterranean specification including air conditioning, Raymarine navigation equipment and all the other extras that
you would expect from a boat of this calibre. - Specs: LOA:16 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - Diesel

Motor Boat Broker
Nicky Davies
Spain (+34) (971) 695-441


W
hile having a social network pres-
ence through Facebook, Twitter
and other social networks proves
mandatory nowadays, a new concept
tested by our yachting solutions is to
benefit from Facebook groups and so-
cial activity by bringing back “friends
and followers“ to the company’s website in
order to propose targeted services and features pertaining
to your business activity.

On Facebook for example, the new graph API allows to
post update statuses about listings, upload images in al-
bums , post events in calendar.. As well, you can use the
facebook user authentication to login into your site and
read or contribute to your content. The advantage is that
you can at the same time know more about this person
and propose a subscription to your newsletter. When he
By Olivier Baelde - www.latitude26.ch connects to your site with his facebook’s user id , you will
developing advanced social marketing features
in yachting and real estate solutions

BREAKING NEW GROUND WITH

SOCIAL
be able then to send messages di-
rectly through the facebook graph
API. It will allow you to keep this
user informed about your compa-
ny activities automatically through
your website. It provides an extra
level of possibilities since you no
longer need a user to subscribe to
your newsletter. While you man-
age your own facebook groups ,
you can post automatically news
to the groups and invite all new
friends automatically to join the
groups through the APIs.

By carefully planning a number of
facebook groups centered around
your company’s activities (broker-
age, charter), you can dramatically
enhance the daily communication
sent to the facebook groups by
postings automatically random
yacht listings, special offers, price
reductions....

By inviting your “friends and followers” to visit and con-
nect to your site using their facebook user id , you give
them the possibility to share information and recommend
other users to connect with you.

On the new site www.yachting.vg, we are currently ex-
perimenting with several new functionalities of the Graph
API.
Integrating your site more tighly with external social net-
works will allow you to communicate faster new informa-
tion to be given to followers and groups. You will be able to
provide a constant flow of information and news through
automated tasks. When users visit your website, your can
control the information given to them as well as getting
their feedback on specific polls or through a comment
system.

You can inform your groups, friends and followers that
the newsletters generated every month is available on your

INBOUND TRAFFIC

NETWORKS
website.

The important point in this social
network integration with your
website is to keep the channels
open and regularly communicate
to provide new information and
news.

Readers will be more likely to visit
your site on a regular basis if they
get weekly news from your site.
This could be fastidious if you had
to do it manually , but by creating
automated tasks to post automati-
cally on a regular basis for exam-
ple a new yacht listing or price
reduction offer, you keep the flow
going.

Our company Latitude 26 pro-
vides social media marketing con-
sulting and development services.

The yacht brokers/dealers solution allows a yacht
broker or dealer company to manage and promote online
an inventory of new and used boats. The solution includes
already custom templates for motor yachts, sailboats and
equipment. It allows to present professionally the inven-
tory while giving a very quick ad easy management inter-
face to the brokers and dealers. A lead management area
gives the opportunity to brokers to manage quickly the
requests while keeping an history.

Our Solution offers a very powerful synchronization tool
in order to increase instantly the visibility of the listings
in the Longitude 64 Yachting Network composed of over
25 web sites (and growing) targeting the yachting and
luxury markets.

BREAKING NEW GROUND WITH

THE YACHTING
3 plans for yacht brokerage and yacht charter companies
- Plan 1 : Listings As A Service: If your application is able to generate an XML feed compat-
ible with the OpenMarine.org standard, we will start the syndication and all extra services
our yachting solutions provides. Our powerful platform and integrated APIs will give to your
listings maximum exposure without any extra effort. After several months of development, our
yachting solutions have now a very advanced API to synchronize every hour through web
services a network of 25 sites.

- Plan 2 : Yachting Solution Social Networks Distribution: The Yachting Solutions Corporate
Versions provide a perfect choice for medium size brokerage and charter companies. They
include a large array of powerful features including APIs to allow automatic postings to social
networks. Our solutions integrate a large array of APIs in order to post automatically any
updates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...

- Plan 3 : Yachting Solution Sugar CRM: The Yachting Solutions Enterprise Versions provide a
perfect choice for large size brokerage and charter companies. They include a large array
of powerful features including APIs to allow automatic postings to social networks. As well the
integration with SugarCRM allows to manage leads and marketing campaigns.

The yacht charter reservation solution allows a
yacht charter company to manage and promote online a
fleet of yachts for charter. The solution includes already
custom templates for motor yachts, sailboats. It allows to
present professionally the fleet while giving a very quick
ad easy management interface to the reservation agents.
A quotation system gives the opportunity to reservation
agents to create quotes with options and manage the re-
quests for availability.

Our Solution offers a very powerful synchronization tool
in order to increase instantly the visibility of the listings
in the Longitude 64 Yachting Network composed of over
25 web sites (and growing) targeting the yachting and
luxury markets.

YACHT BROKERAGE AND YACHT CHARTER MARKETING

NETWORK
Our solutions integrate a large array of APIs in order to post automatically any updates
made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...

Syndication: Our applications syndicate the listings through an XML web service and distrib-
ute the feed to The Yachting Network master database automatically at regular intervals. A
web service API allows to post listings automatically...

PDF Generation: Our solutions generate automatically PDF flyers and brochures. visitors can
download them directly from the site. Or you can email them to anyone doing a request.

Monthly Magazine: All listings merged into our monthly magazines. Distributed through Ama-
zon, Issuu store. + ipad version.

Yacht Brokerage
& Charter

Stay current with the yacht
brokerage and yacht charter
industry and subscribe to
Yachting.vg magazine.

12 issues a year with a large
selection of Motor Yachts
and sailboats proposed for
Brokerage or Charter.

With a subscription you save
up to 25% of the cover price
and never miss an issue.
Don’t miss this great oppor-
tunity. Go on our website and
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We offer a printed version,
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ipad version.

6 £ a year for
electronic
version

You can purchase subscriptions directly on
our website or through the following online
stores: Amazon.com, Issuu.com, Scribd.
com. Our ipad version can be downloaded
from our website.

Yachting.vg
YA C H T B R O K E R A G E & C H A R T E R

LUXURY YACHTS
CHARTER
MARKETING

Given the increasing reach of
social networks, it represents an
amazingly large audience for
your website content. Even when
you’re creating content outside of
a social network on your own site,
you should strive to encourage
sharing. Cross-promoting content
and driving traffic from your web-
site to your social networks ac-
counts (and vice versa) is an im-
portant part of a smart inbound
marketing strategy.

However, when marketing luxury
yacht offered for charter, directing
potential clients back to your site As well, your site will provide direct means of
should be preferred. It will give your contacts either through phone numbers or
company the opportunity to pre- an inquiry form.
sent your serivces and yachts in a
more formal setting. The inquiries and contacts information are
the key to increase your customer base. You
need to make sure that you will receive all
inquiries without failure or risk of interception
by a third party company. A well structured
inquiry system will send a notification to the
reservation agents and save all inquiries in
the database or CRM system as a backup.

To increase luxury yachts occupation rate,
a dedicated mini site coupled with an on-
line brochure and linked to social networks
accounts makes wonders in terms of clearly
presenting the yacht features and ameni-
ties. Direct contact and reservation forms
will enable the clients to get in touch with a
dedicated account manager able to pre-
sent and add his personal touch in terms
of services.


Simply placing a luxury yacht in a
central listing system does not offer
the same level of service to the cli-
ent who may get a different reser-
vation agent everytime.

Bringing personal service to clients
will achieve a lot in terms of cus-
tomer retention.

As well, a dedicated site and bro-
chure to market a luxury yacht
will avoid being “lost in the crowd”
among the 50 other yachts in the
central listing fleet. customers requirements.

You can manage rates and lo- Building a direct relationship with past clients
cations offered while getting over by offering an online feedback form after the
time a mailing list of clients and charter period will increase the level of un-
interested persons who contacted derstanding and needs requested by your
your company about the yacht. clients.
It will allow you to build marketing
campaigns and send newsletters Furthermore, a dedicated website with a
with added knowledge of your reservation system for a luxury yacht will all-
low you to improve the “differentation factor”.
While most central agency listings will provide
a single page of information about a yacht
with a few pictures, a dedicated site will allow
you to include videos and image galleries of
the yacht. You will be as well able to present
the crew in a more interactive way.

Clients chartering luxury yachts are used to
a high level of personal service and will be
more tempted to go with a more personal
approach and contacts rather than search-
ing through a full list of yachts in order to
compare all features or amenities.


When providing charter market-
ing services for luxury yachts, you
must always take into account the
singular needs of each client and
ultimately assess the level of servic-
es they want to find when select-
ing your company for their yacht
reservation.

Providing a highly responsive and
customized service will set your
company above the competition.

www.longitude64.ch

Luxury Yachts Marketing Services
Yacht Brokerage Marketing Services
Yacht Charter Marketing Services

Yacht Registration BVIs
Swiss Corporation & Yacht Registration Packages
Swiss Financing

Crans Montana, VS - Switzerland
Phone: +41 (027) 483 12 20
Skype: longitude64

Custom Luxury Real Estate

For advertising and promotional opportunities online and in our magazines:
Latitude 26 Media Agency - www.latitude26.ch
Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652
Skype: latitude26.ch

Yachting : Yacht Charter & Yacht Brokerage

Luxury Niche media specialists - Connect your business to
affluent and targeted readers online, in print, in social net-
works or on ipad across the world.
We manage The Yachting Network and The Realty Network as well as 10
niche magazines in the luxury yachting and luxury real estate markets. Your
message will reach high net worth individuals.

Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency
We specialize in coupled online and offline luxury marketing strategy and social media
marketing campaigns.

Fairline Yacht Club magazine - Fairline Yachts Brokerage and Charter - June 2011 issue

Fairline Yacht Club magazine - Fairline Yachts Brokerage and Charter - June 2011 issue

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Fairline Yacht Club magazine - Fairline Yachts Brokerage and Charter - June 2011 issue