Additional Information - Twitter Bio, Profile Image Dimensions,Tweet Stats and gGeneral Guidelines for #businessbootcamps July 2014

1. Twitter for
Business:
Start Flying Liz Townsend and Suzanne Bellenger
15 July 2014, Lythe Hill Hotel

2. Twitter Profile

3. Twitter stats
• 15m UK users
• 44% never tweet, just read
• 80% use it via mobiles
• 80% of engagement on Twitter is clicking links

4. Dimensions
Handle: 15 characters
Name: 20 characters
Bio: 160 characters
Profile Image: 400 x 400 pixels
Header Image: 1500 x 500 pixels

5. Twitter Bio
• 160 characters
• Use keywords
• Show personality
• Keep it casual
• Use humour (if appropriate)
• Consider including location
• Consider including hashtags

6. Images
Profile Picture
• 400 x 400 pixels
• Photo or logo
Header Image
• 1500 x 500 pixels
• Show your business

7. What Companies tweet about
88% Company news & updates
40% Offer customer service
28% Sales deals & offers
10% Job information

8. Tweet layout
• For best response, tweets are set out as:
Message
Shortened
Link
Source (via) #Hashtag

9. Common abbreviations
• RT Retweet
• #FF or #FollowFriday (recommendations)
• OH Overheard
• TMB Tweet me back
• PRT Please retweet or partial retweet
• MT Modified tweet
• TY Thank you
• ^SB Initials of person who has tweeted
• Tweeps Anyone using Twitter