Free Report Samples for our publication "Samsung Pay Profile 2017". Find the full updated 2019 report available for purchase at: https://bit.ly/3z8BbdE

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
 The current profile is devoted to Samsung Pay, a digital wallet service. For the purpose of this report, a digital wallet is defined as a software solution that
enables consumers to store payment credentials, such as credit or debit card information, and use the stored credentials to pay digitally for transactions made
in-store, online or via mobile. Digital wallets can be installed on mobile devices which are used to complete payments.
 This profile is structured as described below.
 Following the Management Summary, the first section of the profile contains a general overview of the digital wallet. It includes information about the launch
date, a brief service description and availability, information about revenue and transaction volume, and a digest of recent important news.
 An overview of countries where the digital wallet is available is included in the next section, detailing the geographical expansion of the product by listing
countries and the respective launch dates.
 The next two sections provide a more detailed description of supported payment types and value-added service features, i.e. features beyond the payment
function.
 The last section provides information related to adoption and usage of the digital wallet. Adoption statistics are included where available. Information about
consumer awareness and usage rates is sourced from various surveys.

6. TABLE OF CONTENTS
1. Management Summary
2. Overview
• Overview of Samsung Pay, December 2016
3. Supported Countries
• Overview of Countries/Territories Supported by Samsung Pay, incl. Date of Launch, August 2015 – December 2016 & Upcoming, as of
December 2016
4. Payment Features
• Overview of Payment Features of Samsung Pay, December 2016
• Types of Payment Cards by Samsung Pay, by Country/Territory, December 2016
• Overview of Security Features of Samsung Pay, December 2016
5. Value-Added Features
• Overview of Value-Added Features of Samsung Pay, December 2016
6. Adoption and Usage
• Share of Samsung Pay Transactions in South Korea Made Online, in % and in KRW trillion, Year to August 2016
• Number of Samsung Pay Users in South Korea, in millions, October 2015 & March 2016
• Selected Data Related to Usage of Samsung Pay in the USA, incl. Awareness, Usage for Purchase, Frequency of Usage, Average
Number of Cards Loaded, and Satisfaction Rating, Compared to Apple Pay and Android Pay, June 2016
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7. 1. Management Summary 07 – 09
2. Overview 10 – 12
3. Supported Countries 13 – 14
4. Payment Features 15 – 18
5. Value-Added Features 19 – 20
6. Adoption and Usage 21 – 24
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Samsung Pay’s security features include tokenization, authentication
via fingerprint and PIN, and the use of the Samsung KNOX platform.
Samsung Pay: Overview of Security Features of Samsung Pay, December 2016
Description
Samsung KNOX
KNOX is a defense-grade mobile security platform built into Samsung’s devices. Samsung Galaxy devices that support KNOX
and Samsung Pay use ARM TrustZone technology, which is a system-on-chip security architecture. TrustZone establishes
two worlds based on the hardware – a Normal World and a Secure World. Encrypted sensitive data and the associated
cryptographic keys are stored and computed in the Secure World. Multiple trusted apps which form the Samsung Pay
architecture run inside the Trusted Execution Environment on the Samsung KNOX platform. Furthermore, Samsung KNOX
platform conducts real-time monitoring for suspicious activity with Samsung Pay.
Tokenization
Payment tokenization adds a cryptogram containing unique authentication data generated by the smartphone. Tokens
transmitted from the POS can only be linked back to sensitive information kept on servers maintained by the token service
provider. Samsung Pay uses tokenization services offered by global payment networks available to the respective card
association members. Third-party tokenization service providers are also supported, as well as such services from card
issuers.
Authentication
Transactions are authenticated by fingerprint or PIN. User input from initial identity verification and transaction authentication
is transferred from the device hardware directly to the Secure World, bypassing the native Android operation system.
Remote Management
Samsung Pay users can access their mobile devices remotely via a web service to delete or suspend cards in the Samsung
Pay application. If the user remotely locks Samsung Pay via Remote Management, for instance, if the device was lost, access
to Samsung Pay from the device will be disabled and the related tokens will be suspended by card networks. Card issuers
can also suspend or delete cards by managing the corresponding tokens.
Source: Samsung, December 2016, August 2016

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October 2015 March 2016
inmillions
The number of Samsung Pay users in South Korea grew from 1 million
in October 2015 to around 2.6 million in March 2016.
Samsung Pay: Number of Samsung Pay Users in South Korea, in millions, October 2015 & March 2016
Note: the October 2015 figure is as reported by Samsung, while the March 2016 figure is a third-party estimate based on a survey. According to Samsung, as of February 2016
it had about 5 million users in total in South Korea and the USA.
Source: Samsung, October 2015, February 2016; WiseApp cited by ZDNet, April 2016

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