Questions Covered in the report:
- What are the top payment trends in global digital travel?
- Which payment methods do global travelers prefer to use?
- How do online payment preferences vary by country?
- What is the projected size of the worldwide digital travel market in 2023?
Full report here: https://bit.ly/3vXzsWf
4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
Cross referencing of data is conducted in order to ensure validity and reliability.
The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.
5. METHODOLOGY OF THE CURRENT REPORT
Report Coverage
This report covers the online travel (leisure and unmanaged business) market with a focus on payment methods and trends. It takes into account a wide
definition of the travel segment, including transportation, accommodation, tour packages and others. The definitions used by the original sources cited in this
report may vary.
All global regions are covered in this report, including Asia-Pacific, Europe, Latin America, the Middle East and Africa, and North America.
Report Structure
The global chapter opens the report, including an overview of global market developments and trends.
The rest of the report is divided by regions. The regions are presented in the order of descending total online travel sales.
Within each region, regional information is included first, where available, and the countries are also presented in the order of descending online travel sales.
Where no comparable sales figures were available, other related criteria such as total E-Commerce sales, online shopper and Internet penetration were applied.
In the country sections, the following information is covered, where available: online travel sales, payment methods used or preferred to book travel and while
travelling, the importance of payment methods selection to online travel bookers, payment methods offered by selected leading websites in the travel category.
Where no travel-specific payment method ranking was available, a ranking of payment methods generally used in E-Commerce in this country was included as a
benchmark. Data availability varied by country, hence not all of the above information points were covered for each of the markets.
For the global online travel market, a text chart with a qualitative overview of payment trends was included.
5
6. DEFINITIONS
ONLINE TRAVEL SALES
the sales of leisure and unmanaged business travel services (e.g. transportation tickets, accommodation, holiday tours)
transacted online; usually refers to gross online travel bookings.
ONLINE TRAVEL AGENCIES
abbreviated as OTAs, travel websites which act as intermediaries between suppliers and buyers, allowing to book various
travel services, such as flight tickets, train tickets, hotel rooms and others.
TRAVEL WEBSITES
websites with a focus on travel content, such as travel information websites, travel review websites and travel booking
websites.
INTERNET USERS the total number of inhabitants in a certain country who regularly access the Internet.
ONLINE SHOPPERS the total number of inhabitants in a certain country or region that make purchases over the Internet.
B2C E-COMMERCE the sale of products and services through electronic transactions via the Internet from businesses to consumers.
ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and
service purchased in B2C E-Commerce and M-Commerce.
ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
MOBILE WALLET
A software solution that enables consumers to store payment credentials, such as credit or debit card information, and use
the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are installed on
mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay, Samsung Pay
and Google Pay. Mobile wallets are often included in the broader category of E-Wallets or digital wallets.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available,
is included on the respective charts
6
7. TABLE OF CONTENTS (1 OF 5)
1. Management Summary
2. Global
• Online Travel Payment Overview & Trends, January 2020
• Online Travel Sales, in USD billion, 2019e & 2023f
• Top 3 Payment Methods Preferred To Pay For Trips, in % of Travelers, 2018
• Share of Travelers Who Want a Range of Payment Options When Booking Holidays Online, in %, 2018
• Share of Travelers Who Feel Frustrated When They Are Not Able To Pay With Their Preferred Payment Method When Booking Holidays
Online, in %, 2018
• Cart Abandonment Rate by Selected Industries, in %, 2018
• Top Reasons Cart Abandonment in Travel and Airline Booking, in % of Respondents, 2018
• Share of Airline Passengers Who Would Pay for Last-Minute Purchases With An Airline App, in %, 2019
• Top 6 Technology Investment Priorities of Hoteliers, July 2019
• Products and Services That Consumers Would Pay For Via Voice Recognition, incl. Travel-Related Categories, in % of Consumers, Q2
2019
3. North America
3.1. Regional
• Share of Travelers Who Find “Ease of Payment” To Be An Important Factor When Choosing An Online Travel Agency, in % of Travelers,
September 2019
3.2. USA
• Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
• Top Payment Methods Used On Online Travel Websites, in % of Consumers, 2017 & 2018
• Share of Travelers Who Prefer To Use Credit Card Over Other Payment Methods When Traveling, in %, March 2019
• Ways in Which Travelers Would Use Points or Miles From a Travel Rewards Credit Card, in % of Travelers, February 2019
• Share of Travelers Who Plan to Use a Credit Card to Fund Their Summer Travel, in %, February 2019
• Share of Internet Users Who Would Be More Likely To Take A Trip If They Could Pay For It Over Time With Something Other Than Credit
Card, in %, May 2018
• Breakdown of Actual and Preferred Payment Methods To Pay For Purchases When Traveling, in % of Millennial & Gen Z Travelers,
August 2019
7
8. TABLE OF CONTENTS (2 OF 5)
3. North America (Cont.)
3.2. USA (Cont.)
• Share of Travelers Who Would Be Comfortable Booking a Trip by Voice, in %, 2018
• Breakdown of E-Commerce Transactions by Payment Method, in %, 2018e
• Payment Methods Accepted by Top 3 Travel Websites, January 2020
4. Asia-Pacific
4.1. Regional
• Online Travel Sales, in USD billion, 2018 & 2021f
4.2. China
• Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
• Share of Travelers Preferring to Pay for Trips via Alipay, in %, 2018
• Payment Methods Used by Chinese Tourists During Overseas Travel, in % of Chinese Tourists Travelling Overseas, 2017 & 2018
• Breakdown of Actual and Preferred Payment Methods To Pay For Purchases When Traveling, in % of Millennial & Gen Z Travelers,
August 2019
• Usage of Mobile Payment by Chinese Tourists During Overseas Travel, by Destination Country, in % of Chinese Travelers to Each
Destination, October 2018
• Types of Products and Services in Outbound Travel Paid for Via Mobile, in % of Users, 2018
• Mobile Payment Platforms Used In Outbound Travel, in % of Users, 2018
4.3. Japan
• Online Travel Sales, in USD billion, 2019e & 2023f
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
• Payment Methods Used While Travelling Abroad, in % of Travelers, 2018
4.4. South Korea
• Online Travel Sales, in USD billion, 2019e & 2023f
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2017 & 2018
8
9. TABLE OF CONTENTS (3 OF 5)
4. Asia-Pacific (Cont.)
4.5. India
• Total Travel Spending, in USD billion, Online Share, in %, and Online Travel Spending, in USD billion, 2018 & 2021f
• Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2018e
• Breakdown of Actual and Preferred Payment Methods To Pay For Purchases When Traveling, in % of Millennial & Gen Z Travelers,
August 2019
4.6. Australia
• Breakdown of Actual and Preferred Payment Methods To Pay For Purchases When Traveling, in % of Millennial & Gen Z Travelers,
August 2019
4.7. Southeast Asia
• Online Travel Sales in Southeast Asia, in USD billion, by Vacation Rentals, Hotels and Flights, in USD billion, 2015, 2019f & 2025f
• Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries in Southeast Asia, 2018
5. Europe
5.1. Regional
• Total Travel Sales, in EUR billion, Online Share of Travel Sales, in %, and Online Travel Sales, in EUR billion, 2018e, 2019f & 2022f
5.2. UK
• Breakdown of Actual and Preferred Payment Methods To Pay For Purchases When Traveling, in % of Millennial & Gen Z Travelers,
August 2019
• Breakdown of E-Commerce Transactions by Payment Method, in %, 2018e
5.3. Germany
• Breakdown of Payment Methods Preferred When Booking Holiday Trips Online, in % of Travelers, May 2019
• Share of Travelers Who Would Book Online More Frequently If They Could Pay by Invoice or Direct Debit, in %, May 2019
• Payment Methods Used and Preferred To Book Last-Minute Travel, in % of Last-Minute Travel Bookers, April 2018
9
10. TABLE OF CONTENTS (4 OF 5)
5. Europe (Cont.)
5.4. France
• Top 3 Most Important Factors When Choosing an Online Travel Agency, incl. Payment, in % of Travelers, September 2019
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
5.5. Italy
• Online Travel Sales, in EUR billion, 2018 & 2019e
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
5.6. Russia
• Online Travel Sales, in RUB billion, 2017 & 2018
• Online Payment Methods Used To Book Hotels, in % of Online Payment Users, July 2019
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
5.7. Turkey
• Online Travel Sales, in TRY billion, 2017 & 2018
• Breakdown of E-Commerce Transactions by Payment Method, in %, 2018e
6. Latin America
6.1. Regional
• Total Travel Sales, by Online Travel Sales, and Offline Travel Sales, in USD billion, 2018
• Breakdown of Online Purchases in the Past Month by Payment Method Used, in % of Online Shoppers with a Bank Account, by Selected
Countries, 2018
6.2. Brazil
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, May 2018
• Payment Methods Accepted by Top 3 Travel Websites, January 2020
6.3. Argentina
• Online Travel Sales, in ARS billion, and Year-on-Year Change, in %, 2014 - 2018
10
11. TABLE OF CONTENTS (5 OF 5)
6. Latin America (Cont.)
6.3. Argentina (Cont.)
• Top 3 Most Important Factors When Choosing an Online Travel Agency, incl. Payment, in % of Travelers, September 2019
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
7. Middle East and Africa
7.1. Regional
• Online Travel Sales, by OTAs, Supplier Website and Supplier App, in USD billion, 2021f
• Breakdown of Payment Methods Used in E-Commerce in the Middle East, in % of Online Shoppers, 2018e
7.2. Saudi Arabia
• Debit Card’s Share of Online Travel Bookings on Cleartrip and Flyin, in %, 2018
7.3. UAE
• Breakdown of Online Travel Bookings on Cleartrip and Flyin by Credit Cards and Debit Cards, in %, 2018
7.4. South Africa
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2018
• Payment Methods Accepted by Top 3 Travel Websites, January 2020
11
12. 1. Management Summary 12 – 15
2. Global 16 – 26
3.
3.1.
3.2.
North America
Regional
USA
27 – 38
28 – 28
29 – 38
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
Asia-Pacific
Regional
China
Japan
South Korea
India
Australia
Southeast Asia
39 – 58
40 – 40
41 – 47
48 – 50
51 – 52
53 – 55
56 – 56
57 – 58
7.
7.1.
7.2.
7.3.
Middle East & Africa
Regional
Saudi Arabia
UAE
South Africa
83 – 89
84 – 85
86 – 86
87 – 87
88 – 89
5.
5.1.
5.2.
5.3.
5.4.
5.5.
5.6.
5.7.
Europe
Regional
UK
Germany
France
Italy
Russia
Turkey
59 – 74
60 – 60
61 – 62
63 – 65
66 – 67
68 – 69
70 – 72
73 – 74
6.
6.1.
6.2.
6.3.
Latin America
Regional
Brazil
Argentina
75 – 82
76 – 77
78 – 79
80 – 82
12
13. 13
9.0%
19.1%
19.4%
0% 10% 20% 30%
E-Money
Bank Card
Online Banking
in % of Online Payment Users
In Russia, “Online banking” (19.4%) and “Bank card” (19.1%) were
the top methods used to pay for hotel booking online, as of July 2019.
Russia: Online Payment Methods Used To Book Hotels, in % of Online Payment Users, July 2019
Note: does not add up to 100% due to multiple answers possible; the figures are in percentage of respondents who use the respective payment method
Survey: based on a survey of Internet users, aged 12-55, in cities with population of over 600,000 (over 700,000 in the Far East region); the respondents pay for goods and
services via computer or smartphone at least once a year and use the Internet at least once a week, conducted in June-July 2019
Source: Yandex.Money, Mediascope, August 2019
14. 14
Travelers Preferring To Pay
For Trips via Alipay
78%
Others
22%
More than three in four travelers surveyed in China in 2018 preferred
to pay for their trips via Alipay.
China: Share of Travelers Preferring to Pay for Trips via Alipay, in %, 2018
Survey: based on a survey of 7,433 adults in 5 countries, including 1,004 in China, conducted online in July 2018
Source: ACI Worldwide, YouGov, December 2018