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Methodology (1 of 2)
Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources.
Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations,
business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the
market situation.
Cross referencing of data is conducted in order to ensure validity and reliability.
The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived
from several sources. If this is the case, all sources are mentioned on the chart.
Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes
the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of
currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.
Reports are comprised of the following elements, in the following order: Cover page, preface, table of contents, management summary
(summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we
also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as
sales figures.
If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the
form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action
Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
This report covers the global online payment market with a focus on alternative payment methods. It takes into account a wide definition of
online payment, including payment methods used in E-Commerce and mobile payment, such as remote and proximity payments. Alternative
online payment methods are generally referred to as payment methods other than credit card or bank card payments.
All major countries are covered, though data availability varied across the markets.
Countries are grouped by regions, with regions presented in the descending order of B2C E-Commerce sales. Within each region, the countries
are also ranked by B2C E-Commerce sales. Besides country and regional data, information about global development is also included.
Depending on data availability, the following types of market information are included: the payment methods most used by online shoppers and
most offered by online merchants, including cards and alternatives; attitude of online shoppers to the variety of payment methods offered;
breakdown of preference of online shoppers and of online retail sales by payment methods. Not all the mentioned types of information are
available for each of the covered countries. For the leading country or countries in each region or sub-region, also the general online and mobile
payment trends and news about major players, such as payment providers, banks and retailers are presented.
The report includes data mostly published within the first six months of the year of publication. The exact date of publication of the source is
stated on each chart. The time period which the data refers to differs by source.
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The following expressions and definitions are used in this Alternative Online Payment Methods Report:
Online Payment:
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service purchase in E-
Commerce and M-Commerce.
Mobile Payment:
Wide definition of mobile payments includes remote payments made in M-Commerce and proximity payments made in-store via QR code
scanning and NFC technology.
Alternative Payments:
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment methods include
bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency. May also include cash on
delivery and card schemes by local companies other than global card brands.
Digital Wallet:
Also known as E-Wallet. A prepaid digital account, allowing users to store money and use it in online or mobile transactions.
NFC:
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by bringing them close together
or having them touch each other. In that way, contactless data exchange and transactions can take place.
E-Money:
Short for electronic money. Money which is exchanged electronically using digitally stored values.
B2C E-Commerce:
The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
M-Commerce:
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
Online Shopping:
Purchase of products or services by consumers via the Internet. Broadly defined, may include business to consumer and consumer to consumer
transactions.
Definitions
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1. Management Summary
2. Global
• Overview of Alternative Online Payment Methods, H1 2015
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
• Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Asia-Pacific (Regional)
• Share of Online Shoppers Preferring to Pay with Credit/Debit Card, in %, August 2014
3.2. China
• Online and Mobile Payment Trends and News about Players, H1 2015
• Online Payment Methods Used, in % of Online Payment Users, 2014
• Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
• Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q1 2014 - Q1 2015e
• Online Payment Service Providers Used, in % of Online Payment Users, December 2014
• Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
3.3. Japan
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
3.4. South Korea
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
Table of Contents (1 of 6)
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3.5. India
• Online and Mobile Payment Trends and News about Players, H1 2015
• Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
• Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.6. Indonesia
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
• Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
3.7. Hong Kong
• Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
• Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.8. Taiwan
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.9. Vietnam
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
• Payment Methods Offered, in % of E-Commerce Companies, 2014
4. North America
4.1. USA
• Online and Mobile Payment Trends and News about Players, H1 2015
• Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
• Companies Most Trusted with Payment and Personal Information, in % of Online Shoppers, October 2014
• Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
Table of Contents (2 of 6)
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4.2. Canada
• Breakdown of Most Used Payment Methods in Online Shopping, in % of Online Shoppers, April 2015
5. Europe
5.1. Western Europe
5.1.1. UK
• Online and Mobile Payment Trends and News about Players, H1 2015
• Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
• Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.1.2. Germany
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 & 2014
• Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
• Breakdown of Interactive Retail Sales* by Payment Methods, in EUR billion and in %, 2013 & 2014
• Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
5.1.3. France
• Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
5.1.4. Spain
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
5.1.5. Italy
• Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
5.1.6. Netherlands
• Breakdown of Online Purchases by Payment Method, in %, 2014
Table of Contents (3 of 6)
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5.1.7. Sweden
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.8. Norway
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.9. Finland
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.10. Denmark
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.11. Switzerland
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
5.2. Eastern Europe
5.2.1. Russia
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
• Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
5.2.2. Poland
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
• Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
Table of Contents (4 of 6)
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5.2.3. Czech Republic
• Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
5.2.4. Belarus
• Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
6. Latin America
6.1. Latin America (Regional)
• Payment Methods Most Used in Online Shopping, by Selected Countries and Total, in % of Online Shoppers, 2014
• Motivation to Choose a Particular Payment Method in for Using in Online Shopping the Most, in % of Online Shoppers Using This Method,
2014
6.2. Brazil
• Online and Mobile Payment Trends and News about Players, H1 2015
• Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, December 2014
• Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
6.3. Mexico
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
• Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
• Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
• Payment Methods Offered by Online Retailers, in % of Online Retailers, Q1 2015
6.4. Argentina
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013 & 2014
6.5. Colombia
• Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
Table of Contents (5 of 6)
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6.6. Chile
• Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
7. Middle East & Africa
7.1. Saudi Arabia
• Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.2. South Africa
• Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
7.3. Oman
• Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.4. Morocco
• Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via
Mobile Phone, November 2014
7.5. Kenya
• Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions,
and Number of Agents, in thousands, 2008 - 2014
Table of Contents (6 of 6)
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1. Management Summary 13 – 17
2. Global 18 – 23
3. Asia – Pacific
Regional
China
Japan
South Korea
India
Indonesia
Hong Kong
Taiwan
Vietnam
24 – 47
4. North America
USA
Canada
48 – 53
5.
5.1.
Europe
Western Europe
UK
Germany
France
Spain
Italy
Netherlands
Sweden
Norway
Finland
Denmark
Switzerland
54 – 82
54 – 71
5.2. Eastern Europe
Russia
Poland
Czech Republic
Belarus
72 – 82
6. Latin America
Regional
Brazil
Mexico
Argentina
Colombia
Chile
83 – 95
7. Middle East & Africa
Saudi Arabia
South Africa
Oman
Morocco
Kenya
96 – 102
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Table of Contents
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In the Czech Republic, 57.3% of online shoppers paid with “Cash on
Delivery” for the purchases ordered via the Internet, as of Q2 2014.
13.6%
27.0%
43.6%
57.3%
0% 20% 40% 60% 80% 100%
Payment Card
Payment at POS upon Pick-Up
Bank Transfer
Cash on Delivery
in % of Online Shoppers
Czech Republic: Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of individuals aged 16-74; base for this question were respondents who purchased over the Internet in the previous 12 months
Source: Czech Statistical Office, December 2014
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“Payment Options” was a major factor encouraging 10% of online
shoppers in India to make purchases over the Internet, as of Dec. 2014.
India: Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online
Shoppers, December 2014
Cashback and Deals
30%
Discounted Prices
23%
Variety
13%
Convenience
12%
Easy Returns
12%
Payment Options
10%
Survey: based on a survey of 2,000 individuals in Tier 1, 2 and 3 cities; 65% of respondents were male; 85% of respondents were aged between 18 and 30;
Source: CashKaro.com cited by Bestmediainfo.com, January 2015
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