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RESEARCH ON INTERNATIONAL MARKETS
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August 2015
We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
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PREFACE
Market reports by yStats.com in...
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LEGAL NOTICE
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Methodology (1 of 2)
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Methodology (2 of 2)
 This report cover...
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Definitions
The following expressions an...
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1. Management Summary
2. Global Developm...
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3.2. Western Europe
3.2.1. Western Europ...
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3.2. Western Europe (cont.)
3.2.4. Franc...
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3.3. Eastern Europe
3.3.1. Russia
• Cro...
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Table of Contents (5 of 5)
3.3. Eastern...
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1. Management Summary 12 – 15
2. Global De...
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23% of cross-border online spending fro...
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36%
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Sample Report: Europe Cross-Border B2C E-Commerce 2015

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Sample Report: Europe Cross-Border B2C E-Commerce 2015

  1. 1. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Provided by August 2015
  2. 2. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 22 PREFACE Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages  yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.  Only reliable sources such as national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals are used as a basis for the analyses, statistical reports and forecasts.  Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.  yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.  If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. Terms of use and copyright conditions  This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form without the prior permission of the publishers.  The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.  The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.  We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors or incorrect insertions, nor for any interpretations made from the document. © Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.
  3. 3. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS LEGAL NOTICE The licensing structure is as follows: • A Single User License: allows one (1) user to access the downloaded report. • A Site License: allows up to ten (10) users of a company within a specified geographic area (i.e. country) to access the downloaded report. • A Global Site License: allows up to ten (10) user of a company worldwide to access the downloaded report. 3 This report is subject to the Terms & Conditions of yStats.com GmbH & Co. KG, which can be found at yStats.com. By selecting a particular license, you agree to the Terms & Conditions which pertain to said license. Please be aware that any misuse of this product or any use not in accordance with the aforementioned Terms & Conditions will result in legal action.
  4. 4. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 4 Methodology (1 of 2)  Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.  Reports are comprised of the following elements, in the following order: Cover page, preface, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.  The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart. 4
  5. 5. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 5 Methodology (2 of 2)  This report covers the cross-border B2C E-Commerce market, focusing both on cross-border imports and exports.  All major countries from the region are covered, though data availability varied across the markets.  Information about global developments is included first.  Next, regional information is covered, including country comparisons.  The rest of the report is divided by sub-regions, with countries presented in the order of descending B2C E-Commerce sales.  Depending on data availability, the following types of market information are included: cross-border online shopper penetration, cross-border B2C E-Commerce sales (export and/or import), countries most purchased from, countries most sold to, most visited international E-Commerce websites, most purchased product categories, reasons for and barriers to buying cross-border. Not all the mentioned types of information are available for each of the countries covered. For selected leading countries in the region, also a text chart with a qualitative overview of cross- border B2C E-Commerce is presented. 5
  6. 6. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 6 Definitions The following expressions and definitions are used in this market report*:  B2C E-Commerce: The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.  Cross-Border B2C E-Commerce: Sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across the country borders.  B2C E-Commerce Exports: Value of goods (and services) purchased by consumers residing in other countries from online shops in the country and shipped to them from this country.  B2C E-Commerce Imports: Value of goods (and services) purchased by consumers residing in the country from online shops in other countries and shipped to them from these countries.  Online Shoppers: Consumers who participate in B2C E-Commerce, i.e. purchase products (and services) online via any device.  Cross-Border Online Shoppers: Online shoppers who make purchases online from foreign online shops.  Cross-Border Online Merchants: Online or multichannel merchants which sell products (and services) online directly to consumers in other countries. 6 Note: *the exact definitions used by the source were included at the bottom of the chart, where available
  7. 7. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 7 1. Management Summary 2. Global Developments • Cross-Border B2C E-Commerce Overview, August 2014 • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014 • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015 • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015 • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015 3. Europe 3.1. Europe Regional • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015 • Cross-Border B2C E-Commerce Overview in the EU, August 2014 • Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014 • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Total Online Shoppers, 2010 - 2014 • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014 • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in %, by Country, 2014 • Breakdown of E-Commerce Sales of Companies in the EU by Location, incl. Own Country, Other EU Countries, Countries Outside the EU, in %, by Country, 2014 Table of Contents (1 of 5)
  8. 8. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 8 3.2. Western Europe 3.2.1. Western Europe Sub-Regional • Cross-Border Share of B2C E-Commerce Sales, in % and in EUR billion, 2014 3.2.2. UK • Cross-Border B2C E-Commerce Overview, August 2015 • Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014 • Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the World, in % of Online Shoppers, 2012 - 2014e • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 • Reasons for Buying Online from a Non-UK Retailer, in % of Cross-Border Online Shoppers, July 2014 • Potential Barriers for Buying Online from a Non-UK Retailer, in % of Online Shoppers, July 2014 • B2C E-Commerce Exports, in GBP billion, 2013e & 2020f • Number of Cross-Border Online Shopping Orders Placed in the UK from Abroad, in millions, 2014e & 2017f • Proportion of Online Orders Dispatched from the UK to International Destinations, in % of Total Online Retail Order Volume, Dec. 2013 – Dec. 2014 3.2.3. Germany • Cross-Border B2C E-Commerce Overview, August 2015 • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, 2012 – 2014 • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Age Group and Gender, 2014 • Cross-Border Online Shopper Penetration, in %, May 2015 • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 • Reasons to Shop Online Cross-Border, in % of Cross-Border Online Shoppers, by Gender, May 2015 • Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2014 • Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria and Other EU Countries, in %, 2014e Table of Contents (2 of 5)
  9. 9. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 9 3.2. Western Europe (cont.) 3.2.4. France • Cross-Border Online Shopper Penetration, in % of Internet Users, 2014 • Share of Online Retailers Who Received Orders from Abroad, in %, 2014 • Share of Cross-Border E-Commerce Sales on Total Company E-Commerce Sales, in % of Companies Who Received Orders From Customers Abroad, 2014 3.2.5. Spain • Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014 • Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014 • Breakdown of Total E-Commerce Sales and Number of E-Commerce Transactions, by Geographical Region, incl. Domestic, Cross-Border Exports and Cross-Border Imports, in %, Q4 2014 • Breakdown of Cross-Border E-Commerce Imports and Exports, by Location, incl. EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World, in %, Q4 2014 3.2.6. Italy • Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f • Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f 3.2.7. Netherlands • Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014 • Breakdown of Cross-Border Online Spending, by Countries, in %, 2014 • Top Product Categories Purchased in Cross-Border E-Commerce, in EUR million, 2014 3.2.8. Switzerland • Cross-Border B2C/C2C E-Commerce Imports, in CHF million, 2013 & 2014 • B2C/C2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2013 & 2014 Table of Contents (3 of 5)
  10. 10. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 10 3.3. Eastern Europe 3.3.1. Russia • Cross-Border B2C E-Commerce Overview, August 2015 • Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014 • Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014 • Number of Cross-Border Online Shoppers, in millions, 2013 & 2014 • Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014 • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e • Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language Online Shops, September 2014 • Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e • Number of Average Monthly Visitors to Foreign E-Commerce Marketplaces, in millions, by AliExpress, eBay and Amazon, H1 2013 - H2 2014 • Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014 3.3.2. Turkey • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2012 - Q1 2015 • Product Categories Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to November 2014 • Breakdown of Online Shopping Destinations, in % of Online Shoppers, by Local Only, Foreign Only and Both, November 2014 3.3.3. Poland • Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015 • Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015 • Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, April 2015 3.3.4. Czech Republic • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2014 Table of Contents (4 of 5)
  11. 11. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 11 Table of Contents (5 of 5) 3.3. Eastern Europe (cont.) 3.3.5. Estonia • Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q1 2013 – Q1 2015 3.4. Scandinavia 3.4.1. Scandinavia Sub-Regional • Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014 • Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014 3.4.2. Sweden • Cross-Border B2C E-Commerce Imports, in SEK billion and in % Quarter-on-Quarter Change, 2014 3.4.3. Finland • Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in %, by Product Segment, 2014
  12. 12. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 1. Management Summary 12 – 15 2. Global Developments 16 – 28 3. 3.1. Europe Regional 29 – 96 29 – 39 3.2. Western Europe Sub-Regional UK Germany France Spain Italy Netherlands Switzerland 40 – 72 40 – 41 42 – 50 51 – 58 59 – 61 62 – 65 66 – 67 68 – 70 71 – 72 3.3. Eastern Europe Russia Turkey Poland Czech Republic Estonia 73 – 91 73 – 83 84 – 86 87 – 89 90 – 90 91 – 91 3.4. Scandinavia Sub-Regional Sweden Finland 92 – 96 92 – 94 95 – 95 96 – 96 12 Table of Contents
  13. 13. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 13 23% of cross-border online spending from the Netherlands in 2014 was made at Chinese and 18% at German merchants. Netherlands: Breakdown of Cross-Border Online Spending, by Countries, in %, 2014 China 23% Germany 18% UK 14% USA 13% Other 32% Source: Thuiswinkel.org, GfK, Post.nl, March 2015
  14. 14. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 28% 30% 32% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 2014 1414 Cross-border online shopper penetration in the EU increased from 28% in 2011 to 36% in 2014. Europe: Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 - 2014 in%ofTotalOnlineShoppers Definition: individuals who ordered goods or services over the Internet from sellers from other countries (EU or non-EU) Source: Eurostat, May 2015
  15. 15. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Information on Social Media? www.twitter.com/ystats www.facebook.com/ystats www.slideshare.com/ystats www.scribd.com/ystats www.linkedin.com/company/ystats 1515 Contact or Follow us Copyright of cover picture by Fotolia.com How to contact yStats.com? yStats.com GmbH & Co. KG Behringstrasse 28a 22765 Hamburg Germany Phone: +49 (0) 40 - 39 90 68 50 Fax: +49 (0) 40 - 39 90 68 51 info@ystats.com More News? Please subscribe to our Newsletter on www.ystats.com Customized Research You need more Research?

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