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Sample Report: Asia-Pacific Cross-Border B2C E-Commerce 2015

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Sample Report: Asia-Pacific Cross-Border B2C E-Commerce 2015

  1. 1. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Provided by August 2015
  2. 2. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 22 PREFACE Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages  yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.  Only reliable sources such as national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals are used as a basis for the analyses, statistical reports and forecasts.  Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.  yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.  If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. Terms of use and copyright conditions  This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form without the prior permission of the publishers.  The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.  The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.  We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors or incorrect insertions, nor for any interpretations made from the document. © Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.
  3. 3. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS LEGAL NOTICE The licensing structure is as follows: • A Single User License: allows one (1) user to access the downloaded report. • A Site License: allows up to ten (10) users of a company within a specified geographic area (i.e. country) to access the downloaded report. • A Global Site License: allows up to ten (10) user of a company worldwide to access the downloaded report. 3 This report is subject to the Terms & Conditions of yStats.com GmbH & Co. KG, which can be found at yStats.com. By selecting a particular license, you agree to the Terms & Conditions which pertain to said license. Please be aware that any misuse of this product or any use not in accordance with the aforementioned Terms & Conditions will result in legal action.
  4. 4. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 4 Methodology (1 of 2)  Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.  Reports are comprised of the following elements, in the following order: Cover page, preface, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.  The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart. 4
  5. 5. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 5 Methodology (2 of 2)  This report covers the cross-border B2C E-Commerce market, focusing both on cross-border imports and exports.  All major countries from the region are covered, though data availability varied across the markets.  Information about global developments is included first.  Next, regional information is covered, including country comparisons.  The rest of the report is divided by countries and territories, which are ranked in the order of descending B2C E-Commerce sales.  Depending on data availability, the following types of market information are included: cross-border online shopper penetration, cross-border B2C E-Commerce sales (export and/or import), countries most purchased from, countries most sold to, most popular product categories. Not all the mentioned types of information are available for each of the countries covered. For the leading countries in the region, also a text chart with a qualitative overview of cross-border B2C E-Commerce is presented. 5
  6. 6. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 6 Definitions The following expressions and definitions are used in this market report*:  B2C E-Commerce: The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.  Cross-Border B2C E-Commerce: Sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across the country borders.  B2C E-Commerce Exports: Value of goods (and services) purchased by consumers residing in other countries from online shops in the country and shipped to them from this country.  B2C E-Commerce Imports: Value of goods (and services) purchased by consumers residing in the country from online shops in other countries and shipped to them from these countries.  Online Shoppers: Consumers who participate in B2C E-Commerce, i.e. purchase products (and services) online via any device.  Cross-Border Online Shoppers: Online shoppers who make purchases online from foreign online shops.  Cross-Border Online Merchants: Online or multichannel merchants which sell products (and services) online directly to consumers in other countries. 6 Note: *the exact definitions used by the source were included at the bottom of the chart, where available
  7. 7. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 7 1. Management Summary 2. Global • Cross-Border B2C E-Commerce Overview, August 2014 • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014 • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015 • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015 • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015 3. Asia-Pacific 3.1. Asia Pacific Regional • Share of Global Cross-Border Online Purchases, in %, 2020f • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015 3.2. China • Cross-Border B2C E-Commerce Overview, August 2014 • Cross-Border E-Commerce Sales, in CNY trillion, 2013 & 2014 • Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e • Breakdown of Cross-Border E-Commerce Imports, by Product Categories, in %, 2014 • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 • Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2014 • Breakdown of Cross-Border Online Shoppers, by Gender, in %, August 2014 Table of Contents (1 of 3)
  8. 8. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 8 3. Asia-Pacific (cont.) 3.2. China (cont.) • Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014 • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 • Overview of Selected International E-Commerce Websites Offering Direct Shipping to Mainland China, June 2015 3.3. Japan • Cross-Border B2C E-Commerce Overview, August 2014 • Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014 • Year-on-Year Growth of Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in %, 2014 • Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 3.4. South Korea • Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014 • Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014 • Countries Most Purchased From in Cross-Border E-Commerce, in % of Online Shoppers, August 2014 • Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014 • Breakdown of the Most Preferred Channels for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2014 • Breakdown of Cross-Border Online Orders, by Product Categories, in %, 2014 • Breakdown of Cross-Border Online Orders, by Value in USD, in %, 2014 • Websites Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2014 3.5. Australia • Breakdown of B2C E-Commerce Sales, by International and Domestic, in %, April 2015 • Cross-Border Online Shopper Penetration, in % of Online Shoppers, June 2014 • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Age Group and Gender, June 2014 • Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014 • Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014 • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 Table of Contents (2 of 3)
  9. 9. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 9 3. Asia-Pacific (cont.) 3.6. India • Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015 • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 3.7. Honk Kong • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 3.8. Malaysia • Share of Cross-Border on Total E-Commerce Sales, in %, 2014e Table of Contents (3 of 3)
  10. 10. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 1. Management Summary 10 – 12 2. Global Developments 13 – 25 3. Asia - Pacific 26 – 61 3.1. Regional 26 – 28 3.2. China 29 – 38 3.3. Japan 39 – 43 3.4. South Korea 44 – 51 3.5. Australia 52 – 57 3.6. India 58 – 59 3.7. Hong Kong 60 – 60 3.8. Malaysia 61 – 61 10 Table of Contents
  11. 11. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 11 Of the online shoppers in China who made more than three purchases online, 32% bought from overseas websites, as of August 2014. Note: *made more than three purchases online in the previous 6 months Survey: based on a survey of 4,500 respondents, aged 18+, from Tier 1 and Tier 2 cities in China, conducted online; all respondents made more than three online purchases in the previous 6 months Source: Nielsen, December 2014 Cross-Border Online Shoppers 32% Others 68% China: Cross-Border Online Shopper Penetration, in % of Online Shoppers*, August 2014
  12. 12. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 12 “eBooks” and “Books” were the product categories most purchased by online shoppers in Australia from overseas websites, as of Sep. 2014. Australia: Product Categories Purchased from Overseas Websites, in thousands Online Shoppers*, 12 Months to September 2014 150 188 200 229 253 256 327 369 528 557 0 100 200 300 400 500 600 Shoes, Footwear Crafts, Hobbies Travel (Tickets, Accommodation) Men's Clothing Computer Accessories and Software Video Games and Consoles Music to Download Women's Clothing Books eBooks in thousands Online Shoppers Note: *average number for any 4 weeks within the period Survey: based on a survey of 16,176 individuals, ages 14+ Source: Roy Morgan Research, November 2014
  13. 13. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Information on Social Media? www.twitter.com/ystats www.facebook.com/ystats www.slideshare.com/ystats www.scribd.com/ystats www.linkedin.com/company/ystats 1313 Contact or Follow us Copyright of cover picture by Fotolia.com How to contact yStats.com? yStats.com GmbH & Co. KG Behringstrasse 28a 22765 Hamburg Germany Phone: +49 (0) 40 - 39 90 68 50 Fax: +49 (0) 40 - 39 90 68 51 info@ystats.com More News? Please subscribe to our Newsletter on www.ystats.com Customized Research You need more Research?

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