Free Report Samples for our publication "Apple Pay Profile 2019". Find the full report available for purchase at: https://bit.ly/3lTdAWk

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Profile Coverage
 The current profile is devoted to Apple Pay, a mobile wallet service. For the purpose of this report, a mobile wallet is defined as a software solution that enables
consumers to store payment credentials, such as credit or debit card information, and use the stored credentials to pay digitally for transactions made in-store,
online or via mobile. Mobile wallets are installed on mobile devices which are used to complete payments.
Profile Structure
 This profile is structured as described below.
 The first section of the profile contains a general overview of the mobile wallet. It includes information about the launch date, a brief service description and
availability, information about revenue and transaction volume, and a digest of recent important news.
 An overview of countries where the mobile wallet is available is included in the next section.
 The last section provides information related to adoption and usage of the mobile wallet. The information is grouped by regions and is based on published
sources such as consumer surveys, merchant surveys and industry estimates.

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TABLE OF CONTENTS (1 OF 3)
1. Profile of Apple Pay
• Profile of Apple Pay, February 2019
2. Country Coverage of Apple Pay
• Countries/Territories Supported by Apple Pay, February 2019
3. Usage Statistics of Apple Pay
3.1. Global
• Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f
3.2. North America
3.2.1. USA
• Mobile Payment Apps Used for Making Payments In-Store, incl. Apple Pay, in % of In-Store Mobile Payment Users, February 2018
• Mobile Payment Apps Used in P2P Transactions, incl. Apple Pay Cash, in % of Mobile Payment Users for P2P Transactions, February
2018
• Number of Proximity Mobile Payment Users, by Selected Platforms, incl. Apple Pay, in millions, 2017 - 2022f
• Mobile Payment User Penetration, by Selected Platforms, incl. Apple Pay, in % of Proximity Payment Users, 2017 - 2022f
• Extent to Which Smartphone Users Eligible to Use Apple Pay, Android Pay and Samsung Pay Agree that Mobile Wallets Could Replace
Physical Wallets, in %, February 2018
• Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
3.3. Europe
3.3.1. Regional
• Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
• Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-
Store), incl. Apple Pay, in % of Internet Users, April 2018

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TABLE OF CONTENTS (2 OF 3)
3. Usage Statistics of Apple Pay (Cont.)
3.3. Europe (Cont.)
3.3.2. UK
• Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
• Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, incl. Apple Pay, in % of Online
Shoppers, by Age Group, July 2018
• Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, incl. Apple Pay, in % of Millennial Online
Shoppers, July 2018
3.3.3. Sweden
• Payment Methods Used and Preferred in Online and Mobile Shopping, incl. Apple Pay, in % of Online Shoppers, Q2 2018
3.3.4. Norway
• Payment Methods Used and Preferred in Online and Mobile Shopping, incl. Apple Pay, in % of Online Shoppers, Q2 2018
3.3.5. Denmark
• Payment Methods Used and Preferred in Online and Mobile Shopping, incl. Apple Pay, in % of Online Shoppers, Q2 2018
3.3.6. Russia
• Online Payment Services Used to Pay for Products and Services Online, incl. Apple Pay, in % of Internet Users in Large Cities, 2017 &
2018
• Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, incl. Apple Pay, in % of Internet Users in Large
Cities, 2018
3.3.7. Turkey
• Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018

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TABLE OF CONTENTS (3 OF 3)
3. Usage Statistics of Apple Pay (Cont.)
3.3. Europe (Cont.)
3.3.8. Poland
• Payment Methods Used in E-Commerce, incl. Apple Pay, in % of Online Shoppers, 6 Months to November 2018
• Payment Methods Used in M-Commerce, incl. Apple Pay, in % of Mobile Shoppers, 6 Months to November 2018
3.4. Asia-Pacific
3.4.1. Japan
• Top 10 Mobile Payment Services Used, incl. Apple Pay, in % of Mobile Payment Users, June 2018
3.4.2. Australia
• Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
• Top Mobile Payment Services Used to Pay In-Store, incl. Apple Pay, in % of Respondents, 2017 & 2018
3.4.3. Hong Kong
• Breakdown of Main Mobile Wallets Used, incl. Apple Pay, in % of Mobile Payment Users, January 2018
3.4.4. Taiwan
• Breakdown of Most Used Mobile Payment Services, incl. Apple Pay, in % of Mobile Payment Users, Q3 2018

9. 1. Profile of Apple Pay 09 – 11
2. Country Coverage of Apple Pay 12 – 13
3. Usage Statistics of Apple Pay 14 – 39
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10. Apple Pay
Company Apple Inc.
Launch Date October 2014 in the USA; launch dates in other countries vary
Service Description
Apple Pay is an online and mobile payment service offered in selected countries, allowing users to make payments in-store via contactless
payment terminals (NFC), online (via Safari browser on online shopping sites) and in mobile applications on compatible devices. Users’ card
and bank account information is stored, but not shared with the receiver. In the U.S, purchases via apps can be made using Business Chat,
which is a new way for organizations to connect with customers directly from within the iMessage application (currently in beta testing).
Depending on country and region, P2P transfers with Apple Pay Cash can be made directly in iMessages or with Siri and rewards cards can be
integrated into the Wallet app and used with Apple Pay. In some countries, Apple Pay allows transit card integration.
Supported Payment
Methods
Information revealed in the original profile
Compatible Devices Information revealed in the original profile
Participating Banks Information revealed in the original profile
Acceptance Information revealed in the original profile
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Apple Pay is a mobile wallet service for in-store, online, and mobile
payments, and peer-to-peer transfers.
Profile of Apple Pay, February 2019 (1 of 2)
Source: revealed in the original profile

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10,5%
12,6%
17,4%
19,0%
19,8%
20,2%
32,8%
39,3%
0% 25% 50% 75% 100%
Dunkin' Donuts App
Chase Pay
Branded Retail Apps (Kohl's Pay, Walmart Pay,
etc.)
Starbucks App
Samsung Pay
Android Pay*
Apple Pay
PayPal
in % of In-Store Mobile Payment Users
Apple Pay (33%) was the second most popular payment app in
the USA used for making payments in-store, as of February 2018.
USA: Mobile Payment Apps Used for Making Payments In-Store, incl. Apple Pay, in % of In-Store Mobile
Payment Users, February 2018
Note: *re-branded to Google Pay
does not add up to 100% due to multiple answers possible
Survey: based on a survey of 499 individuals who had used a mobile payment app in the previous 30 days; the survey was conducted between January 8 and February 14 on a
nationwide sample; margin of error +/-4.5% at the 95% confidence level for the mobile payment users sample size; the base of respondents to this question were 247
individuals who had used a mobile payment app for an in-store retail purchase in the last 30 days
Source: S&P Global Market Intelligence cited Digital Finance Analytics, March 2018

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