Product Brochure with summarized information of our publication " Top 5 Country B2C E-Commerce Sales Forecasts: 2017 to 2021". Find more here: https://www.ystats.com/market-reports/top-5-country-b2c-e-commerce-sales-forecasts-2017-to-2021/

1. TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
PUBLICATION DATE: DECEMBER 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS
PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Top 5 Country B2C E-Commerce Sales Forecasts: 2017 to 2021
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B2C E-Commerce
China, Germany, Japan, UK, USA
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the world’s largest B2C E-Commerce markets in 2017?
How much of global online retail will be generated by the top 5 countries in 2021?
How is online retail projected to develop in the these markets over the next five years?
What are sales and growth rate forecasts for B2C E-Commerce in China, Germany, Japan, the UK
and the USA through 2021?
Which growth drivers are online retail sales expected to have in these countries?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

3. CHINA AND THE USA PROJECTED TO OUTPACE OTHER TOP B2C E-COMMERCE
MARKETS THROUGH 2021
The world’s five largest B2C E-Commerce markets are China, the USA, the UK, Japan
and Germany. In 2017, these countries together accounted for more than three-quarters of
global online retail sales, according to market estimates cited in the yStats.com report.
Although this leadership is projected to continue through 2021, four out of the five
countries are also expected to see their individual shares of global sales to decline, due to
the expansion of number one E-Commerce market, China, and the growth of other
emerging markets.
In five years to 2021, China is projected to see the highest annual growth rates in B2C
E-Commerce sales among the five leaders, followed by the USA. These two countries are
expected to maintain double-digit rates of compound annual growth over the forecast
period, while for Germany, Japan and the UK multiple sources cited in the yStats.com report
expect CAGR of less than 10%. Nevertheless, even in these countries online sales are
projected to increase significantly faster than brick-and-mortar retail revenues.
Consequently, B2C E-Commerce’s share of total retail sales is projected to expand across all
five markets. In China and the UK, it could surpass the 20% threshold within the next few
years.
The development of M-Commerce and omnichannel shopping are named among the
main drivers of future growth in the world’s five largest online retail markets, according to
yStats.com’s research. The mobile share of E-Commerce sales is already above 50% in China
and is projected to reach this milestone in the USA and the UK by 2021. While the rates of
adoption of mobile shopping are less advanced in Japan and Germany, these countries are
also forecast to witness the expansion of M-Commerce sales at a rate higher than overall
online retail.
TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
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4. MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Global B2C/Retail E-Commerce Sales, by Two Comparative Estimates, in USD billion, and E-Commerce Share of
Global Retail Sales, in %, 2016 & 2021f
 Global Retail E-Commerce (incl. B2C and C2C) Shares of Top 5 B2C E-Commerce Markets, in %, 2017f & 2021f
 CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR
Forecast, 2016 - 2021f
CHINA
 B2C E-Commerce Market Overview, November 2017
 Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 –
2021f
 Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2015 –
2019f
 E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2015 - 2021f
 Breakdown of Retail E-Commerce Sales by B2C and C2C, in %, 2012 – 2019f
 Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
 B2C E-Commerce Sales, in USD billion, 2016 & 2021f, and CAGR, in %, 2016 - 2021f
 Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2016 & 2021f, and CAGR, in %, 2016 – 2021f
 Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2016 & 2020f, and CAGR, in %, 2016 – 2020f
 Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2019f
 B2C E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2014 – 2019f
 Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, and Year-on-Year Change, in %, 2014 – 2019f
 Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2017f
USA
 B2C E-Commerce Market Overview, November 2017
 B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2015 – 2022f &
2027f
 B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2015 – 2022f & 2027f
 Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change
from Same Quarter a Year Ago, in %, Q1 2014 - Q2 2017
 B2C E-Commerce Sales, in USD billion, 2017f & 2027f
 B2C E-Commerce Sales, in USD billion, 2015 & 2022f
 Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015 - 2021f
 B2C E-Commerce Sales, in USD billion, 2016 & 2021f
 B2C E-Commerce Sales, in USD billion, 2016 & 2017f
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TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
TABLE OF CONTENTS (1 of 2)
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UK
 B2C E-Commerce Market Overview and International Comparisons, June 2017
 B2C E-Commerce Sales, in GBP billion, by Six Comparative Estimates, and CAGR, in %, 2016 – 2022f
 B2C E-Commerce Share of Total Retail Sales, in %, by Three Comparative Estimates, 2016 - 2022f
 B2C E-Commerce Sales, in GBP billion, 2017f & 2022f
 Retail E-Commerce Sales, in GBP billion, and Year-on-Year Change, in %, 2016 - 2021f
 B2C E-Commerce Sales, in GBP billion, 2016 & 2021f
 B2C E-Commerce Sales, in GBP billion, by Baseline and Enhanced Scenario*, 2016 & 2021f
 B2C E-Commerce Sales, in GBP billion, 2015 - 2017f
 B2C E-Commerce Sales, in GBP billion, 2015 - 2017f
JAPAN
 B2C E-Commerce Market Overview and International Comparisons, November 2017
 B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2016
 B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, 2016 - 2021f, and CAGR, in %,
2016 - 2021f
 B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
 B2C E-Commerce Sales, in JPY trillion, 2016 - 2022f
 B2C E-Commerce Sales, in USD billion, 2016 & 2021f
 B2C E-Commerce Sales, in USD billion, 2016 & 2021f
 Retail E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2017f
 B2C E-Commerce Sales, in JPY trillion, 2016 & 2017f
GERMANY
 B2C E-Commerce Market Overview and International Comparisons, November 2017
 B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f
 B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f
 B2C E-Commerce Sales, in EUR billion, 2017f & 2022f
 Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
 B2C E-Commerce Sales, in EUR billion, 2015 - 2017f
 B2C E-Commerce Sales, in EUR billion, 2015 - 2017f
 B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2018f
TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
TABLE OF CONTENTS (1 of 2)
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TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
REPORT-SPECIFIC SAMPLE CHARTS

7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published sources.
Our reports are solely based on information and data acquired from national
and international statistical offices, industry and trade associations, business
reports, business and company databases, journals, company registries, news
portals and many other reliable sources. By using various sources we ensure
maximum objectivity for all obtained data. As a result, companies gain a precise
and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity
and reliability.
 The source of information and its release date are provided on every
chart. It is possible that the information contained in one chart is derived from
several sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the
date of report publication. Exact publication dates are mentioned in every
chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may vary
among sources, exact definition used by the source (if available) is included at
the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line
graphs and tables. Every chart contains an Action Title, which summarizes the
main idea/finding of the chart and a Subtitle, which provides
necessary information about the country, the topic, units or measures of
currency, and the applicable time period(s) to which the data refers. With respect
to rankings, it is possible that the summation of all categories amounts to more
than 100%. In this case, multiple answers were possible, which is noted at the
bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information contained in
each section of report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content. These forecasts
are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked
in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in the
form of a note. In some cases, the note (also) contains additional information
needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the Action
Title, the EUR values are also provided in brackets. The conversions are always
made using the average currency exchange rate for the respective time period.
Should the currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS 2017 TO 2021
Report Coverage
 This report covers the forecasts for B2C E-Commerce sales in the
top 5 B2C E-Commerce markets. The countries were chosen based on their
ranking worldwide in terms of B2C E-Commerce sales. The report is based
purely on secondary market research and does not contain any sales forecasts
produced by the report publisher.
 The forecasts cited in this report were produced by various
reputable sources and differ in definition, methodology used and the time
period referenced. The sources may refer to B2C E-Commerce sales as online
retail sales, Internet retailing sales, E-Commerce sales or online
shopping/online retail GMV. Some of the sources include both B2C and C2C
sales in their sales definitions, while others excluded or did not mention C2C in
their methodology. Most of the sources monitored for China include C2C sales,
as is also stated on the respective subtitles. For other countries, most of the
subtitles of charts in this report refer to B2C E-Commerce because the sources
excluded C2C from their definition or did not mention it due to a less important
role of C2C in E-Commerce in these countries compared to China. Furthermore,
the majority of sources excluded travel and/or other services from their
definition and included M-Commerce sales.
Report Structure
The report starts with a global developments chapter, including forecasts for
global online retail sales through 2021 and comparisons of the top 5 markets
regarding their share of global sales and CAGR forecasts for the period 2016 to
2021. The rest of the report is divided by countries, with the countries included
in the descending order of B2C E-Commerce sales expected in 2017.
 Each country section starts with a qualitative overview of the B2C E-
Commerce market in the relevant country (a text chart). Next, all sales
forecasts included for this country are summarized in one table, with a year span
2015/2016 through 2021 or later. Not all the years were covered by each of the
sources. Within this section, the forecasts are ranked so that the most far
reaching forecasts in terms of years covered are presented first. If forecasts from
several sources end with the same year, they are ranked by sales volume
predicted for this year. Besides the sales volumes, the table also includes the
names of the respective sources, definitions where available and CAGR for the
respective time period. Furthermore, where available, historic online retail sales
figures as reported by official agencies such as responsible ministries and
statistical offices were included in the text charts, in the sales/shares overview
tables or as separate charts.
 A summary of forecasts regarding the E-Commerce share of retail
sales is presented next, with a year span 2015/2016 to 2021 or later. Not all the
years were covered by each of the sources.
 The rest of the country chapters contain charts with individual
forecasts from the summary table for the respective country. The sales values
shown on the chart are in the currency as used by the source, while in the
overview table the original values might have been converted to another
currency for consistency. The conversion rates used in the action titles and
summary tables refer to the average rate for 12 months to the 30th
of
September, 2017. If the source reported year-on-year growth rates or CAGR,
these numbers were included as in the source; where no growth numbers were
available in the source, they were calculated from the provided sales values.
 The number of forecasts from different sources included for each
country vary due to data availability. Most of the forecasts were published within
the previous 12 months.
TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
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8. UK B2C E-Commerce Sales Forecasts: 2017 to 2021
USA B2C E-Commerce Sales Forecasts: 2017 to 2021
Japan B2C E-Commerce Sales Forecasts: 2017 to 2021
China B2C E-Commerce Sales Forecasts: 2017 to 2021
Germany B2C E-Commerce Sales Forecasts: 2017 to 2021
Innovation Trends in Global Retail and Payments 2017
Global Online Payment Methods: First Half 2017
Global M-Commerce 2017
Global Digital Gaming Market 2017
Global Cross-Border B2C E-Commerce 2017
BRIC B2C E-Commerce Markets 2017
Latin America B2C E-Commerce Market 2017
Western Europe B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
November 2017
November 2017
November 2017
November 2017
November 2017
October 2017
August 2017
August 2017
August 2017
February 2017
September 2017
October 2017
July 2017
July 2017
June 2017
May 2017
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Global Online Payment Methods: Second Half 2017 January 2018 € 1,950
TOP 5 COUNTRY B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
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