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Product Brochure Southeast Asia B2C E-Commerce Market 2015

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Product Brochure of our latest published report "Southeast Asia B2C E-Commerce Market 2015".

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Product Brochure Southeast Asia B2C E-Commerce Market 2015

  1. 1. 1 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: SEPTEMBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS
  2. 2. 2 2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Southeast Asia B2C E-Commerce Market 2015 Market Report B2C E-Commerce Southeast Asia Indonesia, Thailand, Malaysia, Philippines, Vietnam, Singapore English PDF & PowerPoint 125 PRICES* Single User License: Site License: Global Site License: € 1,950 (exc. VAT) € 2,925 (exc. VAT) € 3,900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT How does B2C E-Commerce evolve in Southeast Asia and what are its prospects? Which countries have the lead in B2C E-Commerce in Southeast Asia? What are some important characteristics and differences between the online retail markets in this sub-region? Which B2C E-Commerce trends are prominent across the Southeast Asian markets? Who are the major E-Commerce market players in the countries of Southeast Asia? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
  3. 3. 3 B2C E-COMMERCE BOOMING ACROSS SOUTHEAST ASIA B2C E-Commerce in Southeast Asia has seen rapid growth and is predicted to maintain double-digit growth rates for the next several years. While Singapore established itself as the leading country by B2C E-Commerce sales in this sub-region, Indonesia is likely to take over this position due to increasing Internet and online shopper penetration within its vast population. Indonesia is predicted to account for more than a third of overall B2C E-Commerce sales in Southeast Asia in the next three years. Southeast Asia is home to five of the top 10 countries in the Asia-Pacific region in terms of number of Internet users. However, only Singapore’s online market can be perceived as relatively advanced, with well-developed infrastructure and high Internet penetration, while other Southeast Asian markets can still expect robust growth through new Internet users and online shoppers, as well as infrastructure improvement. Other B2C E-Commerce markets in Southeast Asia, such as Thailand, Vietnam and the Philippines, currently account for less than a 1% share of domestic retail sales and thus have a great room for growth. Along with an increase in Internet penetration, strengthening trust in online payments, development of delivery infrastructure and E- Commerce regulation will boost B2C E-Commerce growth. The leading trends in online retail across Southeast Asia include mobile and cross-border online shopping. In Indonesia, for example, mobile phones were used by the majority of Internet users to go online in 2014, and were furthermore the devices most used by online shoppers to make purchases over the Internet. Meanwhile, in Malaysia over one third of online purchases were reported to come from cross-border sales last year. Some of the major regional players in the E-Commerce space in Southeast Asia include online retailer and marketplace Lazada, online classifieds platform OLX and online clothing merchant Zalora. Also global E-Commerce websites such as Amazon.com, Aliexpress.com and eBay.com rank high in popularity among Internet users in Southeast Asian countries. SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
  4. 4. 4 MANAGEMENT SUMMARY REGIONAL  B2C E-Commerce Sales in Southeast Asia, in USD billion, 2009, 2014 & 2019f  B2C E-Commerce Share of Total Retail Sales in Southeast Asia, in %, 2014 & 2019f  B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f  Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult Internet Users, May 2014  Number of Internet Users in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in millions, 2013 – 2018f  Internet Penetration in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in % of Population, 2013 - 2018f  Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in %, Q4 2014  Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in % of Respondents, 2012 – 2014  Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Countries in Southeast Asia, April 2015  Internet Penetration in Southeast Asia, by Country, in % of Population, 2014  B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2013  Devices Most Used for Online Shopping in Southeast Asia, by Country, Compared to Global Average, in % of Online Shoppers, Q1 2014  Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, 2014/Q1 2015  Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, in % of Smartphone Users, 2014/Q1 2015  Top 3 Drivers of Online Shopping in Southeast Asia, by Country, Q1 2014  Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, Compared to Global Average, in % of Internet Users, Q1 2014 SINGAPORE 3.1 OVERVIEW  B2C E-Commerce Overview and International Comparisons, August 2015 3.2 TRENDS  B2C E-Commerce Trends Overview, August 2015  Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f  Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 1 2 3 TABLE OF CONTENTS (1 OF 7)
  5. 5. 5 5 SINGAPORE (Cont.) 3.3 SALES & SHARES  B2C E-Commerce Sales, in SGD million, 2013 & 2018f  B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013 3.4 USERS & SHOPPERS  Internet Penetration, in % of Households, 2010 - 2014  Online Shopper Penetration, in % of Internet Users, 2009 – 2013 3.5 PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013 3.6 PAYMENT  Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013 3.7 DELIVERY  Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014 3.8 PLAYERS  E-Commerce Player Overview, August 2015  Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015 INDONESIA 4.1 OVERVIEW  B2C E-Commerce Overview and International Comparisons, August 2015 4.2 TRENDS  B2C E-Commerce Trends Overview, August 2015  Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014  Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014  Overview of B2C E-Commerce Regulatory Trends, August 2015 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 7) 3 4
  6. 6. 6 6 INDONESIA (Cont.) 4.3 SALES & SHARES  B2C E-Commerce Sales, in USD million, 2009 & 2014  B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f 4.4 USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2010 - 2014  Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014  Online Shopper Penetration, in % of Internet Users, 2013 - 2018f 4.5 PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2014 4.6 PAYMENT  Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 4.7 DELIVERY  Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014 4.8 PLAYERS  E-Commerce Player Overview, August 2015  E-Commerce Websites Purchased From, in % of Online Shoppers, 2014  Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015 MALAYSIA 5.1 OVERVIEW  B2C E-Commerce Overview and International Comparisons, August 2015 5.2 TRENDS  B2C E-Commerce Trends Overview, August 2015  Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015  Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015 4 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (3 OF 7) 5
  7. 7. 7 7 MALAYSIA (Cont.) 5.3 SALES & SHARES  B2C E-Commerce Sales, in MYR billion, 2013 & 2020f  B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f 5.4 USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2010 - 2014  Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, 2013 5.5 PRODUCTS  Product Purchased Online, in % of Online Shoppers, 2013 5.6 PAYMENT  Online Payment Overview, August 2015 5.7 DELIVERY  Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013 5.8 PLAYERS  E-Commerce Player Overview, August 2015  Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015 THAILAND 6.1 OVERVIEW  B2C E-Commerce Overview and International Comparisons, August 2015 6.2 TRENDS  B2C E-Commerce Trends Overview, August 2015  Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014  Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015 6 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (4 OF 7) 5
  8. 8. 8 8 THAILAND (Cont.) 6.3 SALES & SHARES  B2C E-Commerce Sales, in USD million, 2013 & 2018f  B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f 6.4 USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2010 - 2014  Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014 6.5 PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, May 2015 6.6 PAYMENT  Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015 6.7 DELIVERY  Methods Used in Online Shopping, in % of Online Shoppers, May 2015 6.8 PLAYERS  E-Commerce Player Overview, August 2015  Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015 PHILIPPINES 7.1 OVERVIEW  B2C E-Commerce Overview and International Comparisons, August 2015 7.2 TRENDS  B2C E-Commerce Trends Overview, August 2015  Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users, June 2014  Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014 7 6 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (5 OF 7)
  9. 9. 9 9 PHILIPPINES (Cont.) 7.3 SALES & SHARES  E-Commerce Sales, USD billion, 2014 & 2015f  B2C E-Commerce Share of Total Retail Sales, in %, 2014 7.4 USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2010 - 2014 7.5 PRODUCTS  Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014 7.6 PAYMENT  Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014 7.7 DELIVERY  Overview of B2C E-Commerce Delivery, August 2015 7.8 PLAYERS  E-Commerce Player Overview, August 2015  Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015 VIETNAM 8.1 OVERVIEW  B2C E-Commerce Overview and International Comparisons, August 2015 8.2 TRENDS  B2C E-Commerce Trends Overview, August 2015  Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook, December 2014  Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015 8 7 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (6 OF 7)
  10. 10. 10 10 VIETNAM (Cont.) 8.3 SALES & SHARES  B2C E-Commerce Sales, in USD billion, 2013 & 2014  B2C E-Commerce Share of Total Retail Sales, in %, 2014  B2C E-Commerce Sales, in EUR billion, 2013 & 2018f 8.4 USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2010 – 2014 8.5 PRODUCTS  Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014 8.6 PAYMENT  Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014 8.7 DELIVERY  Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014 8.8 PLAYERS  E-Commerce Player Overview, August 2015  Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015 8 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (7 OF 7)
  11. 11. 11 11 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS
  12. 12. 12 GENERAL METHODOLOGY OF OUR MARKET REPORTS  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart.  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.  The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. METHODOLOGY OF OUR SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 REPORT  In this report major B2C E-Commerce trends, sales figures, share of the total retail market, main online product categories, and relevant information about Internet users, online shoppers and leading E-Commerce companies are included.  The regional chapter opens the report, highlighting regional developments, such as sales, and international comparisons of the countries in the sub-region among themselves and to other countries in the region and worldwide. The comparisons concern criteria related to B2C E-Commerce, such as Internet and online shopper penetration.  The rest of the report is divided by countries. The countries are presented in the order of descending B2C E- Commerce sales. Where no comparative sales were available, other relevant criteria were applied to determine the order, such as Internet and online shopper penetration.  Each country chapter starts with an overview of the B2C E-Commerce market in the respective country.  Next the “Trends” section provides an overview of B2C E- Commerce market trends, such as social commerce, cross-border online shopping, M-Commerce, omnichannel retail and regulatory trends.  The section “Sales & Shares” includes the development of B2C E-Commerce sales, including historical sales and forecasts, where available. Furthermore, this section shows the development of B2C E-Commerce share of the total retail market.  In the “Users & Shoppers” section, a review of the development of Internet penetration and online shopper penetration is included.  Afterwards, the section “Products” shows the leading product categories purchased online.  The next two sections, “Payment” and “Delivery”, cover information related to delivery and payment methods most used by online shoppers.  Finally, the “Players” section includes information about the leading E-Commerce players, such as online retailers and marketplaces. SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
  13. 13. 13 UPCOMING RELATED REPORTS Indonesia B2C E-Commerce Market 2015 August 2015 € 750 Thailand B2C E-Commerce Market 2015 August 2015 € 750 Malaysia B2C E-Commerce Market 2015 August 2015 € 750 Vietnam B2C E-Commerce Market 2015 August 2015 € 750 Philippines B2C E-Commerce Market 2015 August 2015 € 750 Singapore B2C E-Commerce Market 2015 September 2015 € 750 Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950 Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750 Asia-Pacific M-Commerce Snapshot 2015 March 2015 € 950 Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950 China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 Global B2C E-Commerce Market 2014 October 2014 € 4,950** Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 3,950** Southeast Asia B2C E-Commerce Market 2014 August 2014 € 2,950** Global B2C E-Commerce and Online Payment Market 2014 October 2014 € 5,950** REPORT PUBLICATION DATE PRICE* Asia-Pacific B2C E-Commerce Market 2015 September 2015 € 2,950 SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 **Reflects Discounted Price
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