Product Brochure with summarized information of our publication "South Africa B2C E-Commerce Market 2019". Find more here: https://www.ystats.com/market-reports/south-africa-b2c-e-commerce-market-2019/

1. SOUTH AFRICA B2C E-COMMERCE MARKET 2019
PUBLICATION DATE: JUNE 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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South Africa B2C E-Commerce Market 2019
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the current state and the prospects of B2C E-Commerce in South Africa?
How does the infrastructure necessary for evolvement of online retail develop in South Africa?
What are the major B2C E-Commerce trends in South Africa?
Which product categories are most purchased by online shoppers in this country?
Who are the key competitors in South Africa’s E-Commerce?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SOUTH AFRICA B2C E-COMMERCE MARKET 2019

3. SOUTH AFRICA’S B2C E-COMMERCE SHARE OF RETAIL TO INCREASE BY 2022
B2C E-Commerce accounted for around just 1% of South Africa’s total retail sales in
2018, compared to double-digit shares in the world’s top 3 digital markets worldwide, China,
the USA and the UK. However, online shopping is gaining traction as online pure plays and
store-based retailers are investing in developing the digital channel and winning consumers’
trust. By 2022, E-Commerce’s share of total retail sales could nearly double, according to a
projection cited by yStats.com in the new publication.
As of 2018, nearly one in two connected consumers in South Africa made purchases
online. With Internet penetration on the rise, the number of online shoppers is also
projected to increase. Furthermore, there is room for growth in terms of buying frequency:
around two in three online shoppers buy once every three months or less often, according
to surveys cited in the yStats.com report. The leading product categories purchased by
South African shoppers digitally include books, fashion, beauty and personal care.
The yStats.com report also reveals that an increasing number of online consumers in
South Africa shop via smartphone. Over the past two years, their share expanded by more
than +20 percentage points, while the number of those buying via desktop computers
declined. In addition to M-Commerce, another important trend is cross-border shopping.
More than half of online shoppers in South Africa make purchases on foreign websites. The
leading international online shopping destinations include the U.S., China and the UK.
However, high delivery costs and import duties favor local platforms such as Nasper’s
Takealot.
SOUTH AFRICA B2C E-COMMERCE MARKET 2019
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4. MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview, May 2019
 B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. South Africa, in %, 2018e
 Internet Penetration in South Africa, in % of Individuals, Compared to Egypt, Kenya, Morocco, Nigeria, 2017
 Internet Penetration in South Africa, in % of Population, Compared to Nigeria and Sub-Saharan Africa, 2017 - 2022f
 Breakdown of Mobile Phone Ownership in South Africa, by Smartphone, Other Mobile Phone and No Mobile Phone,
in % of Adults, Compared to Ghana, Kenya, Nigeria, Senegal, Tanzania, 2017
TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2018e
 Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
 Webrooming and Showrooming Penetration, in % of Internet Users, September 2018
 Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
 Top 3 Countries Purchased from in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South
Africa, May 2018
 Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
SALES & SHARES
 B2C E-Commerce Sales, in ZAR billion, 2016 - 2023f
 B2C E-Commerce’s Share of Total Retail Sales, 2018 - 2023f
 B2C E-Commerce Sales, in ZAR billion, 2015 – 2020f
 B2C E-Commerce’s Share of Total Retail Sales, 2018 & 2022f
INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2017 – 2022f
 Online Shoppers Penetration, in % of Internet Users, August 2018
 Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2018
 Breakdown of Barriers to E-Commerce, in % of Internet Users Who Do Not Shop Online, August 2018
PRODUCTS
 Breakdown of Product Categories Purchased Online, in % of Online Shoppers, August 2018
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, May 2018
PAYMENT
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2017 & 2018
 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
 Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
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SOUTH AFRICA B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (1 OF 2)
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DELIVERY
 B2C E-Commerce Delivery Revenues, in UAH billion, 2018 & 2019f
 Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
 Breakdown of Delivery Operators, in % of Delivered Orders from Online Shops, 2018
PLAYERS
 Top E-Commerce Websites Used, in % of Online Shoppers, 2018
 Breakdown of Traffic to E-Commerce Websites by Segment, in %, October 2018
 Leading E-Commerce Websites by Segment, in % of Traffic, 2018
 Top 3 Reasons for Buying Online From a Particular Website, in % of Online Shoppers, 2018
SOUTH AFRICA B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (2 OF 2)
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SOUTH AFRICA B2C E-COMMERCE MARKET 2019
REPORT-SPECIFIC SAMPLE CHARTS
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7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR SOUTH AFRICA B2C E-COMMERCE MARKET 2019
Report Coverage
 This report covers the B2C E-Commerce market in South Africa.
A broad definition of retail E-Commerce used by some original sources
cited in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce sales.
 Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border E-Commerce.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers.
 Furthermore, the “Delivery” section covers information related to
delivery in E-Commerce, such as preferred delivery methods.
 Finally, the “Players” section includes information about the
leading E-Commerce companies.
SOUTH AFRICA B2C E-COMMERCE MARKET 2019
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8. Middle East B2C E-Commerce Market 2018
UAE B2C E-Commerce Market 2019
Saudi Arabia B2C E-Commerce Market 2018
Europe B2C E-Commerce Market 2018
North America B2C E-Commerce Market 2018
Latin America B2C E-Commerce Market 2018
Asia-Pacific B2C E-Commerce Market 2018
Middle East and Africa Online Payment Methods 2019
Global Online Payment Methods 2019
Global Mobile Wallets 2019
April 2019
April 2019
April 2019
September 2018
November 2018
November 2018
September 2018
February 2019
March 2019
April 2019
€ 2,450
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€ 750
€ 3,950
€ 950
€ 1,950
€ 3,950
€ 1,950
€ 2,950
€ 1,950
Global Cross-Border B2C E-Commerce 2018
Global Omnichannel Commerce Trends 2018
September 2018
December 2018
€ 2,950
€ 950
Global Online Travel Market 2018
Global B2C E-Commerce Delivery 2018
October 2018
December 2018
€ 1,950
€ 1,950
Global Clothing B2C E-Commerce Market 2018
Global Consumer Electronics B2C E-Commerce 2018
Global M-Commerce 2018
December 2018
November 2018
December 2018
€ 2,950
€ 1,950
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UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Nigeria B2C E-Commerce Market 2019
Africa B2C E-Commerce Market 2019
June 2019
June 2019
€ 750
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SOUTH AFRICA B2C E-COMMERCE MARKET 2019
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