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MENA B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: MARCH 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-12 TABLE OF CONTENTS I PAGE 13 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 14 METHODOLOGY I PAGE 15 RELATED REPORTS I PAGE 16 CLIENTS I PAGE 17-18 FREQUENTLY ASKED QUESTIONS
PAGE 19 ORDER FORM I PAGE 20 TERMS AND CONDITIONS
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MENA B2C E-Commerce Market 2018
Report
B2C E-Commerce
Middle East and North Africa
UAE, Saudi Arabia, Israel, Egypt, Iran, Qatar, Kuwait, Morocco,
Lebanon, Bahrain, Oman
English
PDF & PowerPoint
185
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We occasionally offer a discount on selected reports as newer reports are published.
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QUESTIONS
ANSWERED
IN THIS REPORT
How fast are B2C E-Commerce sales growing in the top markets in MENA?
What are the key market trends in MENA B2C E-Commerce?
How does Internet and online shopper penetration differ across the region?
What are the preferences of MENA online shoppers with regard to product categories, payment
methods and delivery?
Who are the top market players in MENA B2C E-Commerce?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
MENA B2C E-COMMERCE MARKET 2018
B2C E-COMMERCE SALES GROWING ACROSS MENA
The region of the Middle East and North Africa, or MENA, is home to several fast
growing online retail markets. According to the yStats.com report, increased Internet and
smartphone penetration rates, along with wider adoption of online shopping among
connected consumers, is stimulating this rapid growth. At the same time, in most countries
of MENA, B2C E-Commerce has a long way to reaching its full potential, as it currently
accounts for low single-digit shares of local retail sales.
The top two B2C E-Commerce markets in MENA are the UAE and Saudi Arabia. M-
Commerce is a strong trend in both countries, with smartphone becoming the top device
used by consumers to access the Internet, according to surveys cited by yStats.com.
Although lagging behind the UAE, Saudi Arabia and many other Middle Eastern countries in
Internet and smartphone penetration rates, Egypt also shows a strong growth potential for
B2C E-Commerce. The country’s government introduced a national E-Commerce strategy
aimed at doubling the number of online sellers by 2020, with B2C E-Commerce sales
expected to see double-digit growth rates in the same time period.
Israel is another major online retail market in the MENA region. The key market trend
in this country is cross-border online shopping, with a major share of the nation’s E-
Commerce spending taking place on foreign sites such as Amazon and Alibaba, according to
market data cited in the yStats.com report. In comparison, the majority of online shoppers
in Morocco buy on local sites, with only around one in four buyers choosing international
sellers.
Other major markets in MENA, such as Lebanon, Qatar, Bahrain, Oman, Kuwait and
Iran are also experiencing solid growth in online retail sales. In Oman and Bahrain, for
example, retail E-Commerce sales are projected to nearly quadruple between 2015 and
2020, according to forecasts included in the yStats.com report. Local and international E-
Commerce merchants, such as Amazon’s Souq.com, Jumia, Digikala, and others, are active
in the region, aiming to tap into these expanding markets.
MENA B2C E-COMMERCE MARKET 2018
3
MANAGEMENT SUMMARY
REGIONAL
 Breakdown of Global B2C E-Commerce Sales by Region, incl. the Middle East and Africa, in %, 2016 & 2021f
 Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by
Region, incl. the Middle East and Africa, 2011, 2016 & 2021f
 Retail E-Commerce Sales in the Middle East and Africa, in USD billion, and Share of Total Retail Sales, in %, 2016-
2021f
 E-Commerce Sales in MENA, by Airlines, E-Commerce, Entertainment, and Travel, in USD billion, by Egypt, Jordan,
Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
 Internet Penetration in MENA, in % of Individuals, by Algeria, Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon,
Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, UAE, 2016
 Smartphone Penetration in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE,
March 2017
 Devices Used to Access the Internet in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia,
and UAE, March 2017
 Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
 Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
 Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in
the GCC, October 2016
 Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
 Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
 Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
 Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017
UAE
3.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
3.2. TRENDS
 Devices Used to Access the Internet, in % of Adults, March 2017
 Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
 Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the
Respective Market, October 2016
3.3. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2015 – 2020f
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
 B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
 B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
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MENA B2C E-COMMERCE MARKET 2018
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UAE (CONT.)
3.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
 Online Shopper Penetration, in % of Internet Users, 2015 & 2016
 Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
 Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
3.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
 Top Product Categories Purchased Online, in % of Online Shoppers, 2016
3.6. PAYMENT
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
3.7. DELIVERY
 Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
3.8. PLAYERS
 B2C E-Commerce Players Overview, January 2018
 Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
 Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average
Visit Duration, Pages Per Visit and Bounce Rate, December 2017
SAUDI ARABIA
4.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
4.2. TRENDS
 Devices Used to Connect to the Internet, in % of Adults, March 2017
 Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
 Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
 Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
4.3. SALES & SHARES
 B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
 Retail E-Commerce Sales, in USD billion, 2015 – 2020f
 B2C E-Commerce Share of Total Retail Sales, in % 2017e
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MENA B2C E-COMMERCE MARKET 2018
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SAUDI ARABIA (CONT.)
4.4. USERS & SHOPPERS
 Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
 Online Shopper Penetration, in % of Respondents, May 2017
 Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
 Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017
4.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
 Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
 Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May
2017
4.6. PAYMENT
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
 Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed
E-Commerce Merchants, June 2017
4.7. DELIVERY
 Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June
2017
4.8. PLAYERS
 B2C E-Commerce Players Overview, January 2018
 Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
ISRAEL
5.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
5.2. TRENDS
 Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
 Number of Cross-Border Online Shoppers, in millions, 2013 & 2016
5.3. SALES & SHARES
 B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
 B2C E-Commerce Share of Total Retail Sales, in %, 2016
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ISRAEL (CONT.)
5.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
 Online Shopper Penetration, in % of Internet Users, 2016
 Number of Online Shoppers, in millions, 2013 & 2016
 Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017
 Perceived Advantages of Online Shopping, in % of Internet Users, September 2016
 Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016
5.5. USERS & SHOPPERS
 Average Number of Online Purchases, per Month and per Year, September 2016
 Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016
5.6. PRODUCTS
 Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %,
September 2016
5.6. PLAYERS
 Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017
EGYPT
6.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, March 2018
6.2. TRENDS
 Devices Used to Access the Internet, in % of Adults, July 2017
 Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
6.3. SALES & SHARES
 E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
 B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020
6.4. USERS & SHOPPERS
 Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2016
 Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016
 Top 3 Reasons for Not Shopping Online, in % of Internet Users Not Shopping Online, 2016
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EGYPT (CONT.)
6.5. PRODUCTS
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2016
 Product Categories Purchased Online, in % of Online Shoppers, 2016
6.6. PAYMENT
 Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
 Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
6.7. PLAYERS
 Share of Enterprises Selling Online and Buying Online, in %, by Size, 2016/2017
 Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
IRAN
7.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
7.2. SALES & SHARES
 B2C E-Commerce Sales, in IRR billion, 2010 & 2015
 B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f
7.3. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
 Selected Types of Activities Carried Out Online, incl. E-Commerce, in % of Internet Users, March 2016
7.4. PAYMENT
 Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active
Merchant Outlets and POS Terminals, 2016
 Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016
7.5. PLAYERS
 Number of Certified Online Shops, in thousands, 2013-2017e
 Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017
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QATAR
8.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
8.2. TRENDS
 Devices Used to Access the Internet, in % of Adults, March 2017
8.3. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2015 & 2020f
 B2C E-Commerce Sales, in USD billion, 2015 - 2020f
8.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
8.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
8.6. PAYMENT
 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
8.7. PLAYERS
 Top 5 E-Commerce Websites, by Rank, December 2017
KUWAIT
9.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
9.2. SALES & SHARES
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
 Retail E-Commerce Sales, in USD billion, 2015 & 2020f
9.3. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
 Online Shopper Penetration, in % of Internet Users, January 2016
 Attitudes Towards Online Shopping, in % of Respondents, January 2016
9.4. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
MENA B2C E-COMMERCE MARKET 2018
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KUWAIT (CONT.)
9.5. PAYMENT
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
MOROCCO
10.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, March 2018
10.2. TRENDS
 Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, 2016
 Mobile Shopper Penetration, in % of Mobile Internet Users, 2015 & 2016
 Breakdown of Origin of Sites Used to Purchase Online, by National and International Sites, in % of Online Shoppers,
2016
10.3. SALES & SHARES
 Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic
Bank Cards and Domestic and Foreign Bank Cards (Total), 2012 – 2017
10.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 – 2016
 Online Shopper Penetration, in % of Internet Users, 2015 & 2016
 Online Shopper Penetration, in % of Internet Users, by Urban and Rural, and by Male and Female, 2016
 Breakdown of Number of Purchases Made Online, in % of Online Shoppers, 2016
 Breakdown of Main Motivations to Shop Online, in % of Online Shoppers, 2016
10.5. PRODUCTS
 Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2016
10.6. PAYMENT
 Main Barriers to Online Shopping, incl. Payment-Related, in % of Internet Users, 2016
10.7. DELIVERY
 Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016
10.8. PLAYERS
 Top Online Shopping Websites, by Website Rank, incl. Category, Total Website Visits, in millions, Morocco’s Share of
Website Visits, in %, February 2018
MENA B2C E-COMMERCE MARKET 2018
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LEBANON
11.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
11.2. TRENDS
 Devices Used to Access the Internet, in % of Adults, March 2017
11.3. SALES & SHARES
 E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
11.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
11.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
11.6. PAYMENT
 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
 List of Selected Payment Providers, by Category, 2016
11.7. PLAYERS
 List of Selected E-Commerce Companies, by Category, 2016
BAHRAIN
12.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
12.2. TRENDS
 Selected Device Ownership, in % of Respondents, 2016
 Mobile Shopper Penetration, in % of Respondents, 2016
12.3. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2015 & 2020f
12.4. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
 Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
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MENA B2C E-COMMERCE MARKET 2018
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BAHRAIN (CONT.)
12.4. USERS & SHOPPERS (CONT.)
 Barriers to Shopping Online, in % of Non-Online Shoppers, 2016
12.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2016
OMAN
13.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, January 2018
13.2. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2015 & 2020f
13.3. USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2016
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MENA B2C E-COMMERCE MARKET 2018
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR MENA B2C E-COMMERCE MARKET 2018
Report Coverage
 This report covers the B2C E-Commerce market in the Middle
East and North Africa. The following countries were included: Bahrain,
Egypt, Kuwait, Israel, Iran, Lebanon, Morocco, Qatar, Oman, Saudi Arabia,
and the UAE. A broad definition of retail E-Commerce used by some
original sources cited in this report might include both B2C and C2C E-
Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Not all types of information were included for each country, due to
varying data availability.
Report Structure
 The report starts with an overview of the regional E-Commerce
market and country comparisons in terms of criteria relevant to B2C E-
Commerce, such as sales and Internet penetration. The rest of the report
is divided into country chapters, presented in the descending order of
retail E-Commerce sales. Where no comparable E-Commerce sales figures
were available, other relevant criteria were used to rank the countries,
such as Internet and online shopper penetration rates.
 Each country description starts with an overview of the market,
highlighting the overall B2C E-Commerce development.
 Next, the “Trends” section includes an overview of market trends,
such as M-Commerce and cross-border online shopping. This information
was not available for each of the covered countries.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included, where available.
 Afterwards, the section “Products” shows the leading product
categories purchased online. For some of the covered countries this
information was not available.
 The next section, “Payment”, covers the payment methods most
used by online shoppers, where available.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce. This information was not available for each of
the covered countries.
 Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including rankings of top online
shopping platforms by website visits, where available. For the top two
countries, also a text chart with a qualitative overview of competition was
included.
MENA B2C E-COMMERCE MARKET 2018
14
Africa B2C E-Commerce Market 2018 March 2018 € 1,950
Middle East B2C E-Commerce Market 2018 January 2018 € 1,950
GCC B2C E-Commerce Market 2018 February 2018 € 1,450
Saudi Arabia B2C E-Commerce Market 2018 January 2018 € 750
UAE B2C E-Commerce Market 2018 January 2018 € 750
Global Online Payment Methods: Second Half 2017
Global Mobile Payment Methods: Second Half 2017
Global E-Commerce Marketplaces 2018
Global M-Commerce 2017
Global Cross-Border B2C E-Commerce Market 2017
Global Digital Gaming Market 2017
Innovation Trends in Global Retail and Payments 2017
February 2018
February 2018
March 2018
June 2017
February 2017
August 2017
October 2017
€ 1,950
€ 950
€ 1,950
€ 1,950
€ 2,950
€ 2,450
€ 950
North America B2C E-Commerce Market 2017
Latin America B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
Western Europe B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021
December 2017
October 2017
July 2017
July 2017
June 2017
May 2017
December 2017
€ 950
€ 1,950
€ 3,950
€ 2,950
€ 3,950
€ 1,950
€ 1,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Middle East & Africa Online Payment Methods: Full Year 2017 May 2018 € 950
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Product Brochure: MENA B2C E-Commerce Market 2018

  • 1. MENA B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: MARCH 2018 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-12 TABLE OF CONTENTS I PAGE 13 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 14 METHODOLOGY I PAGE 15 RELATED REPORTS I PAGE 16 CLIENTS I PAGE 17-18 FREQUENTLY ASKED QUESTIONS PAGE 19 ORDER FORM I PAGE 20 TERMS AND CONDITIONS
  • 2. 2 2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: MENA B2C E-Commerce Market 2018 Report B2C E-Commerce Middle East and North Africa UAE, Saudi Arabia, Israel, Egypt, Iran, Qatar, Kuwait, Morocco, Lebanon, Bahrain, Oman English PDF & PowerPoint 185 PRICES* Single User License: Site License: Global Site License: € 2,950 (exc. VAT) € 4,425 (exc. VAT) € 5,900 (exc. VAT) We occasionally offer a discount on selected reports as newer reports are published. Please see the most up-to-date pricing on our website www.ystats.com. QUESTIONS ANSWERED IN THIS REPORT How fast are B2C E-Commerce sales growing in the top markets in MENA? What are the key market trends in MENA B2C E-Commerce? How does Internet and online shopper penetration differ across the region? What are the preferences of MENA online shoppers with regard to product categories, payment methods and delivery? Who are the top market players in MENA B2C E-Commerce? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions MENA B2C E-COMMERCE MARKET 2018
  • 3. B2C E-COMMERCE SALES GROWING ACROSS MENA The region of the Middle East and North Africa, or MENA, is home to several fast growing online retail markets. According to the yStats.com report, increased Internet and smartphone penetration rates, along with wider adoption of online shopping among connected consumers, is stimulating this rapid growth. At the same time, in most countries of MENA, B2C E-Commerce has a long way to reaching its full potential, as it currently accounts for low single-digit shares of local retail sales. The top two B2C E-Commerce markets in MENA are the UAE and Saudi Arabia. M- Commerce is a strong trend in both countries, with smartphone becoming the top device used by consumers to access the Internet, according to surveys cited by yStats.com. Although lagging behind the UAE, Saudi Arabia and many other Middle Eastern countries in Internet and smartphone penetration rates, Egypt also shows a strong growth potential for B2C E-Commerce. The country’s government introduced a national E-Commerce strategy aimed at doubling the number of online sellers by 2020, with B2C E-Commerce sales expected to see double-digit growth rates in the same time period. Israel is another major online retail market in the MENA region. The key market trend in this country is cross-border online shopping, with a major share of the nation’s E- Commerce spending taking place on foreign sites such as Amazon and Alibaba, according to market data cited in the yStats.com report. In comparison, the majority of online shoppers in Morocco buy on local sites, with only around one in four buyers choosing international sellers. Other major markets in MENA, such as Lebanon, Qatar, Bahrain, Oman, Kuwait and Iran are also experiencing solid growth in online retail sales. In Oman and Bahrain, for example, retail E-Commerce sales are projected to nearly quadruple between 2015 and 2020, according to forecasts included in the yStats.com report. Local and international E- Commerce merchants, such as Amazon’s Souq.com, Jumia, Digikala, and others, are active in the region, aiming to tap into these expanding markets. MENA B2C E-COMMERCE MARKET 2018 3
  • 4. MANAGEMENT SUMMARY REGIONAL  Breakdown of Global B2C E-Commerce Sales by Region, incl. the Middle East and Africa, in %, 2016 & 2021f  Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, incl. the Middle East and Africa, 2011, 2016 & 2021f  Retail E-Commerce Sales in the Middle East and Africa, in USD billion, and Share of Total Retail Sales, in %, 2016- 2021f  E-Commerce Sales in MENA, by Airlines, E-Commerce, Entertainment, and Travel, in USD billion, by Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016  Internet Penetration in MENA, in % of Individuals, by Algeria, Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, UAE, 2016  Smartphone Penetration in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE, March 2017  Devices Used to Access the Internet in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE, March 2017  Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f  Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f  Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in the GCC, October 2016  Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016  Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016  Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017  Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017  Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017 UAE 3.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 3.2. TRENDS  Devices Used to Access the Internet, in % of Adults, March 2017  Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016  Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross- Border Shoppers Only, in %, October 2016  Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016 3.3. SALES & SHARES  Retail E-Commerce Sales, in USD billion, 2015 – 2020f  E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016  B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f  B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016 2 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (1 OF 9) 4 1 3
  • 5. 5 5 UAE (CONT.) 3.4. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016  Online Shopper Penetration, in % of Internet Users, 2015 & 2016  Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017  Breakdown of Frequency of Shopping Online, in % of Respondents, 2016 3.5. PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2016  Top Product Categories Purchased Online, in % of Online Shoppers, 2016 3.6. PAYMENT  Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016 3.7. DELIVERY  Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017 3.8. PLAYERS  B2C E-Commerce Players Overview, January 2018  Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016  Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017 SAUDI ARABIA 4.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 4.2. TRENDS  Devices Used to Connect to the Internet, in % of Adults, March 2017  Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017  Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017  Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017 4.3. SALES & SHARES  B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017  E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016  Retail E-Commerce Sales, in USD billion, 2015 – 2020f  B2C E-Commerce Share of Total Retail Sales, in % 2017e 3 4 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (2 OF 9)
  • 6. 6 6 SAUDI ARABIA (CONT.) 4.4. USERS & SHOPPERS  Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017  Online Shopper Penetration, in % of Respondents, May 2017  Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017  Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017 4.5. PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2016  Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017  Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017 4.6. PAYMENT  Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016  Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017 4.7. DELIVERY  Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017 4.8. PLAYERS  B2C E-Commerce Players Overview, January 2018  Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017 ISRAEL 5.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 5.2. TRENDS  Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017  Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross- Border Shoppers Only, in %, October 2016  Number of Cross-Border Online Shoppers, in millions, 2013 & 2016 5.3. SALES & SHARES  B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016  B2C E-Commerce Share of Total Retail Sales, in %, 2016 4 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (3 OF 9) 5
  • 7. 7 7 ISRAEL (CONT.) 5.4. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016  Online Shopper Penetration, in % of Internet Users, 2016  Number of Online Shoppers, in millions, 2013 & 2016  Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017  Perceived Advantages of Online Shopping, in % of Internet Users, September 2016  Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016 5.5. USERS & SHOPPERS  Average Number of Online Purchases, per Month and per Year, September 2016  Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016 5.6. PRODUCTS  Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016 5.6. PLAYERS  Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017 EGYPT 6.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, March 2018 6.2. TRENDS  Devices Used to Access the Internet, in % of Adults, July 2017  Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017  Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross- Border Shoppers Only, in %, October 2016 6.3. SALES & SHARES  E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016  B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020 6.4. USERS & SHOPPERS  Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2016  Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016  Top 3 Reasons for Not Shopping Online, in % of Internet Users Not Shopping Online, 2016 5 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (4 OF 9) 6
  • 8. 8 8 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (5 OF 9) EGYPT (CONT.) 6.5. PRODUCTS  Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2016  Product Categories Purchased Online, in % of Online Shoppers, 2016 6.6. PAYMENT  Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016  Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 6.7. PLAYERS  Share of Enterprises Selling Online and Buying Online, in %, by Size, 2016/2017  Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017 IRAN 7.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 7.2. SALES & SHARES  B2C E-Commerce Sales, in IRR billion, 2010 & 2015  B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f 7.3. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016  Selected Types of Activities Carried Out Online, incl. E-Commerce, in % of Internet Users, March 2016 7.4. PAYMENT  Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active Merchant Outlets and POS Terminals, 2016  Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016 7.5. PLAYERS  Number of Certified Online Shops, in thousands, 2013-2017e  Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017 7 6
  • 9. 9 9 QATAR 8.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 8.2. TRENDS  Devices Used to Access the Internet, in % of Adults, March 2017 8.3. SALES & SHARES  Retail E-Commerce Sales, in USD billion, 2015 & 2020f  B2C E-Commerce Sales, in USD billion, 2015 - 2020f 8.4. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016 8.5. PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2016 8.6. PAYMENT  Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 8.7. PLAYERS  Top 5 E-Commerce Websites, by Rank, December 2017 KUWAIT 9.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 9.2. SALES & SHARES  E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016  Retail E-Commerce Sales, in USD billion, 2015 & 2020f 9.3. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016  Online Shopper Penetration, in % of Internet Users, January 2016  Attitudes Towards Online Shopping, in % of Respondents, January 2016 9.4. PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2016 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (6 OF 9) 8 9
  • 10. 10 10 KUWAIT (CONT.) 9.5. PAYMENT  Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016 MOROCCO 10.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, March 2018 10.2. TRENDS  Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, 2016  Mobile Shopper Penetration, in % of Mobile Internet Users, 2015 & 2016  Breakdown of Origin of Sites Used to Purchase Online, by National and International Sites, in % of Online Shoppers, 2016 10.3. SALES & SHARES  Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic Bank Cards and Domestic and Foreign Bank Cards (Total), 2012 – 2017 10.4. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 – 2016  Online Shopper Penetration, in % of Internet Users, 2015 & 2016  Online Shopper Penetration, in % of Internet Users, by Urban and Rural, and by Male and Female, 2016  Breakdown of Number of Purchases Made Online, in % of Online Shoppers, 2016  Breakdown of Main Motivations to Shop Online, in % of Online Shoppers, 2016 10.5. PRODUCTS  Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2016 10.6. PAYMENT  Main Barriers to Online Shopping, incl. Payment-Related, in % of Internet Users, 2016 10.7. DELIVERY  Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016 10.8. PLAYERS  Top Online Shopping Websites, by Website Rank, incl. Category, Total Website Visits, in millions, Morocco’s Share of Website Visits, in %, February 2018 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (7 OF 9) 9 10
  • 11. 11 11 LEBANON 11.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 11.2. TRENDS  Devices Used to Access the Internet, in % of Adults, March 2017 11.3. SALES & SHARES  E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016 11.4. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016 11.5. PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2016 11.6. PAYMENT  Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016  List of Selected Payment Providers, by Category, 2016 11.7. PLAYERS  List of Selected E-Commerce Companies, by Category, 2016 BAHRAIN 12.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 12.2. TRENDS  Selected Device Ownership, in % of Respondents, 2016  Mobile Shopper Penetration, in % of Respondents, 2016 12.3. SALES & SHARES  Retail E-Commerce Sales, in USD billion, 2015 & 2020f 12.4. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016  Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016 12 11 TABLE OF CONTENTS (8 OF 9) MENA B2C E-COMMERCE MARKET 2018
  • 12. 12 12 BAHRAIN (CONT.) 12.4. USERS & SHOPPERS (CONT.)  Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 12.5. PRODUCTS  Product Categories Purchased Online, in % of Online Shoppers, 2016 OMAN 13.1. OVERVIEW  B2C E-Commerce Market Overview and International Comparisons, January 2018 13.2. SALES & SHARES  Retail E-Commerce Sales, in USD billion, 2015 & 2020f 13.3. USERS & SHOPPERS  Internet Penetration, in % of Individuals, 2011 - 2016 13 12 MENA B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (9 OF 9)
  • 13. 13 13 MENA B2C E-COMMERCE MARKET 2018 REPORT-SPECIFIC SAMPLE CHARTS
  • 14. GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions  The reports take into account a broad definition of B2C E- Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR MENA B2C E-COMMERCE MARKET 2018 Report Coverage  This report covers the B2C E-Commerce market in the Middle East and North Africa. The following countries were included: Bahrain, Egypt, Kuwait, Israel, Iran, Lebanon, Morocco, Qatar, Oman, Saudi Arabia, and the UAE. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E- Commerce.  The report contains relevant information about international comparisons, market trends, B2C E-Commerce sales and shares, Internet users and shoppers, products, payment methods, delivery and players. Not all types of information were included for each country, due to varying data availability. Report Structure  The report starts with an overview of the regional E-Commerce market and country comparisons in terms of criteria relevant to B2C E- Commerce, such as sales and Internet penetration. The rest of the report is divided into country chapters, presented in the descending order of retail E-Commerce sales. Where no comparable E-Commerce sales figures were available, other relevant criteria were used to rank the countries, such as Internet and online shopper penetration rates.  Each country description starts with an overview of the market, highlighting the overall B2C E-Commerce development.  Next, the “Trends” section includes an overview of market trends, such as M-Commerce and cross-border online shopping. This information was not available for each of the covered countries.  The section “Sales & Shares” covers the development of retail B2C E-Commerce sales and E-Commerce’s share of total retail sales.  In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included, where available.  Afterwards, the section “Products” shows the leading product categories purchased online. For some of the covered countries this information was not available.  The next section, “Payment”, covers the payment methods most used by online shoppers, where available.  Furthermore, the “Delivery” section covers information related to delivery in B2C E-Commerce. This information was not available for each of the covered countries.  Finally, the “Players” section includes information about the leading B2C E-Commerce companies, including rankings of top online shopping platforms by website visits, where available. For the top two countries, also a text chart with a qualitative overview of competition was included. MENA B2C E-COMMERCE MARKET 2018 14
  • 15. Africa B2C E-Commerce Market 2018 March 2018 € 1,950 Middle East B2C E-Commerce Market 2018 January 2018 € 1,950 GCC B2C E-Commerce Market 2018 February 2018 € 1,450 Saudi Arabia B2C E-Commerce Market 2018 January 2018 € 750 UAE B2C E-Commerce Market 2018 January 2018 € 750 Global Online Payment Methods: Second Half 2017 Global Mobile Payment Methods: Second Half 2017 Global E-Commerce Marketplaces 2018 Global M-Commerce 2017 Global Cross-Border B2C E-Commerce Market 2017 Global Digital Gaming Market 2017 Innovation Trends in Global Retail and Payments 2017 February 2018 February 2018 March 2018 June 2017 February 2017 August 2017 October 2017 € 1,950 € 950 € 1,950 € 1,950 € 2,950 € 2,450 € 950 North America B2C E-Commerce Market 2017 Latin America B2C E-Commerce Market 2017 Europe B2C E-Commerce Market 2017 Western Europe B2C E-Commerce Market 2017 Asia-Pacific B2C E-Commerce Market 2017 Southeast Asia B2C E-Commerce Market 2017 Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021 December 2017 October 2017 July 2017 July 2017 June 2017 May 2017 December 2017 € 950 € 1,950 € 3,950 € 2,950 € 3,950 € 1,950 € 1,950 UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* Middle East & Africa Online Payment Methods: Full Year 2017 May 2018 € 950 MENA B2C E-COMMERCE MARKET 2018 15
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