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GLOBAL CROSS-BORDER B2C E-COMMERCE 2015
PUBLICATION DATE: AUGUST 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I...
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Cha...
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GLOBAL CROSS-BORDER B2C E-COMMERCE GROWING AT DOUBLE-DIGIT RATES
Cross-border B2C E-Commerce is expanding worldwide. It ...
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MANAGEMENT SUMMARY
GLOBAL
 Cross-Border B2C E-Commerce Overview, August 2014
 Cross-Border B2C E-Commerce Sales, in US...
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ASIA-PACIFIC (cont.)
3.4 SOUTH KOREA
 Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods...
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EUROPE
5.1 EUROPE (REGIONAL)
 Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Sel...
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EUROPE
5.2 WESTERN EUROPE (cont.)
5.2.6 NETHERLANDS
 Cross-Border Online Shopper Penetration, in % of Population, and...
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LATIN AMERICA (cont.)
6.1 LATIN AMERICA (REGIONAL) (cont.)
 Breakdown of Frequency of Cross-Border Online Shopping, i...
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GLOBAL CROSS-BORDER B2C E-COMMERCE 2015
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GENERAL METHODOLOGY OF OUR MARKET REPORTS
 Our reports are compiled based on secondary market
research. Secondary rese...
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UPCOMING RELATED REPORTS
Global Online Payment Methods: First Half 2015 August 2015 € 1,950
Europe Online Payment Metho...
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Product Brochure: Global Cross-Border B2C E-Commerce 2015

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Product Brochure: Global Cross-Border B2C E-Commerce 2015

  1. 1. 1 GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS
  2. 2. 2 2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Global Cross-Border B2C E-Commerce 2015 Market Report Cross-Border Global, Asia-Pacific, North America, Europe, Western Europe, Eastern Europe, Scandinavia, Latin America, Middle East & Africa China, Japan, South Korea, Australia, India, USA, Canada, UK, Germany, France, Spain, Italy, Netherlands, Russia, Turkey, Poland, Brazil, Mexico, UAE, Nigeria, Israel English PDF & PowerPoint 115 PRICES* Single User License: Site License: Global Site License: € 2,950 (exc. VAT) € 4,425 (exc. VAT) € 5,900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT How is cross-border B2C E-Commerce developing around the world? Which countries are most targeted by cross-border online shoppers? How high is cross-border online shopper penetration in various countries? What product categories are most purchased in cross-border B2C E-Commerce? Which cross-border strategies are employed by the major online retailers? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions GLOBAL CROSS-BORDER B2C E-COMMERCE 2015
  3. 3. 3 GLOBAL CROSS-BORDER B2C E-COMMERCE GROWING AT DOUBLE-DIGIT RATES Cross-border B2C E-Commerce is expanding worldwide. It is projected to see accelerating growth rates until 2017 and then decline slightly, while still maintaining double-digit growth figures. Global online shoppers are motivated to buy directly from foreign online merchants due to better product availability and prices, while among the major hindrances to cross-border purchases are customs charges, higher shipping costs and longer delivery times. Clothing and footwear succeeded as the product category most purchased by cross-border online shoppers across all global regions last year. Asia-Pacific is predicted to become the largest region in global cross-border online retail, reaching a share of approximately 40% of all cross-border sales in the next years. China is an important country for both cross-border online imports and exports. Close to a third of active online shoppers in China have made purchases across borders, and China-based E-Commerce marketplace AliExpress of Alibaba Group is a popular destination for online shoppers in countries such as Brazil, Russia and others. Alibaba’s competitor JD.com also strives to participate in the cross-border boom, having opened a global marketplace for overseas merchants to sell to China and having launched a website targeting Russian online shoppers. Cross-border online shoppers in Canada and Latin America last year primarily targeted US online retailers. The most popular way of engaging in cross-border trade for the companies from the USA was through marketplaces such as Amazon. Amazon reported that, in 2014, cross-border sales volume of sellers on its marketplace nearly doubled. Online merchants from the UK are popular targets for cross- border online shoppers worldwide as well, with cross-border shipping accounting for nearly a quarter of online orders dispatched from the UK at the end of 2014. Generally, cross-border online shopping was more intense between the EU member states than between the EU countries and non-EU countries, but EU authorities are undertaking efforts to further spur cross-border online shopping, seeing the benefits both for consumers and the businesses. GLOBAL CROSS-BORDER B2C E-COMMERCE 2015
  4. 4. 4 MANAGEMENT SUMMARY GLOBAL  Cross-Border B2C E-Commerce Overview, August 2014  Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f  Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f  Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f  Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f  Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f  Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014  Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015  Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015  Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015 ASIA-PACIFIC 3.1 ASIA-PACIFIC (REGIONAL)  Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015 3.2 CHINA  Cross-Border B2C E-Commerce Overview, August 2014  Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e  Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014  Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014  Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 3.3 JAPAN  Cross-Border B2C E-Commerce Overview, August 2014  Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014  Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 1 2 3 TABLE OF CONTENTS (1 OF 5)
  5. 5. 5 5 ASIA-PACIFIC (cont.) 3.4 SOUTH KOREA  Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014  Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014  Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014 3.5 AUSTRALIA  Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014  Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014 3.6 INDIA  Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015  Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014 NORTH AMERICA 4.1 NORTH AMERICA (REGIONAL)  Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Country, April 2015 4.2 USA  Cross-Border B2C E-Commerce Overview, August 2015  Product Categories Most Purchased Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014  Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014  Methods for US Retailers to Sell Internationally, in % of Respondents, March 2014  Countries to Which US Online Merchants Sell Outside the USA, in % of Online Merchants Selling Cross-Border, July 2014 4.3 CANADA  Reasons for Cross-Border Online Shopping, in % of Online Shoppers, July 2014  Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014  Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014  Breakdown of Sales of B2C E-Commerce Companies from Canada, by Country of Online Shoppers, in %, 2013 4 GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 TABLE OF CONTENTS (2 OF 5) 3
  6. 6. 6 6 EUROPE 5.1 EUROPE (REGIONAL)  Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015  Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014  Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014 5.2 WESTERN EUROPE 5.2.1 UK  Cross-Border B2C E-Commerce Overview, August 2015  Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014  Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the World, in % of Online Shoppers, 2012 - 2014e  B2C E-Commerce Exports, in GBP billion, 2013e & 2020f 5.2.2 GERMANY  Cross-Border B2C E-Commerce Overview, August 2015  Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, 2012 - 2014  Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria and Other EU Countries, in %, 2014e 5.2.3 FRANCE  Cross-Border Online Shopper Penetration, in % of Internet Users, 2014  Share of Online Retailers Who Received Orders from Abroad, in %, 2014 5.2.4 SPAIN  Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014  Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014 5.2.5 ITALY  Cross-Border B2C E-Commerce Imports, in EUR billion, and in % Year-on-Year Change, 2012 – 2015f  Cross-Border B2C E-Commerce Exports, in EUR billion, and in % Year-on-Year Change, 2012 – 2015f GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 TABLE OF CONTENTS (3 OF 5) 5
  7. 7. 7 7 EUROPE 5.2 WESTERN EUROPE (cont.) 5.2.6 NETHERLANDS  Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014  Breakdown of Cross-Border Online Spending, by Countries, in %, 2014 5.3 EASTERN EUROPE 5.3.1 RUSSIA  Cross-Border B2C E-Commerce Overview, August 2015  Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014  Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e  Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language Online Shops, September 2014  Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e 5.3.2 TURKEY  Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2012 - Q1 2015 5.3.3 POLAND  Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015  Product Categories Purchased from Foreign Online Shops, in % of Cross-Border Online Shoppers, April 2015 5.4 SCANDINAVIA 5.4.1 SCANDINAVIA (REGONAL)  Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014  Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014 LATIN AMERICA 6.1 LATIN AMERICA (REGIONAL)  Cross-Border B2C E-Commerce Overview, August 2015 GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 TABLE OF CONTENTS (4 OF 5) 5 6
  8. 8. 8 8 LATIN AMERICA (cont.) 6.1 LATIN AMERICA (REGIONAL) (cont.)  Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Argentina, Brazil and Mexico, April 2015  Share of Online Shoppers Buying Physical Goods Online from the USA, September 2014 6.2 BRAZIL  Cross-Border Online Shopper Penetration, in %, January 2014 & December 2014  Cross-Border E-Commerce Imports Share of Total E-Commerce Transactions, in %, 2014  Breakdown of Cross-Border E-Commerce Import Transactions, by Product Categories, in %, 2014  Breakdown of Payment Methods Used in Cross-Border E-Commerce Transactions, in %, 2014  Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014  Most Used Cross-Border Online Shopping Websites, in % of Online Shoppers, January 2014 & December 2014 6.3 MEXICO  Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014  Share of Online Shoppers Planning to Start Making/Increase Cross-Border Online Purchases, November 2014  Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, 2014 MIDDLE EAST & AFRICA 7.1 MIDDLE EAST & AFRICA (REGIONAL)  Breakdown of Frequency of Cross-Border Online Shopping in the Middle East & Africa, in % of Online Shoppers by Country, April 2015  Share of Cross-Border E-Commerce Transactions on Total E-Commerce Spending in MENA, in %, 2014  Share of Online Cross-Border Purchases in the Middle East, by Selected Countries, in %, 2012 – 2014 7.2 UAE  Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014  Product Categories Most Purchased from from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014  Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, November 2014 7.3 NIGERIA  Other African Countries Purchased from Online, in % of Cross-Border Online Shoppers, November 2014 7.4 ISRAEL  Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014 6 7 GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 TABLE OF CONTENTS (5 OF 5)
  9. 9. 9 GLOBAL CROSS-BORDER B2C E-COMMERCE 2015
  10. 10. 10 GENERAL METHODOLOGY OF OUR MARKET REPORTS  Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.  The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. METHODOLOGY OF OUR GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 REPORT  This report covers the global cross-border B2C E- Commerce market, focusing both on cross-border imports and exports.  All major countries are covered, though data availability varied across the markets.  Countries are grouped by regions, with regions presented in the descending order of B2C E-Commerce sales. Within each region, the countries are also ranked by B2C E- Commerce sales. Regional information is presented first, where available. Besides country and regional data, information about global development is also included.  Depending on data availability, the following types of market information are included: cross-border online shopper penetration, cross-border B2C E-Commerce sales (export and/or import), countries most purchased from, countries most sold to, most visited international E-Commerce websites, most purchased product categories, reasons for and barriers to buying cross- border. Not all the mentioned types of information are available for each of the countries covered. For the leading country or countries in each region, also a text chart with a qualitative overview of cross-border B2C E-Commerce is presented. GLOBAL CROSS-BORDER B2C E-COMMERCE 2015
  11. 11. 11 UPCOMING RELATED REPORTS Global Online Payment Methods: First Half 2015 August 2015 € 1,950 Europe Online Payment Methods: First Half 2015 August 2015 € 750 Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750 Global Alternative Online Payment Methods: First Half 2015 August 2015 € 950 Omnichannel Trend in Global B2C E-Commerce and General Retail 2015 March 2015 € 950 Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950 China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 USA B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 UK B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 Germany B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 France B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450 Global B2C E-Commerce Market 2014 October 2014 € 4,950** Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 3,950** Eastern Europe B2C E-Commerce Market 2014 October 2014 € 1,950** Latin America B2C E-Commerce Market 2014 December 2014 € 2,450 BRIC B2C E-Commerce Markets 2014 January 2015 € 2,450 Middle East B2C E-Commerce Market 2015 March 2015 € 1,950 Africa B2C E-Commerce Market 2015 February 2015 € 1,750 REPORT PUBLICATION DATE PRICE* Europe Cross-Border B2C E-Commerce 2015 August 2015 €1,950 Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950 GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 **Reflects Discounted Price
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