The penetration of alternative online payment methods varies worldwide Germany-based secondary market research firm yStats.com has published a new report, titled “Global Alternative Online Payment Methods: Second Half 2015”. According to the report’s findings, the rank of alternative payment methods compared to credit card in online retail varies across regions and countries, but offering online shoppers their preferred payment method remains an important consideration for merchants worldwide. Read more here: https://www.ystats.com/the-penetration-of-alternative-online-payment-methods-varies-worldwide/ Find the report here: https://www.ystats.com/product/global-alternative-online-payment-methods-second-half-2015/

1. 1
PRESS RELEASE
Hamburg, February 11th
, 2016
New research by yStats.com: The penetration of alternative online payment methods varies
worldwide
Germany-based secondary market research firm yStats.com has published a new report, titled “Global Alternative
Online Payment Methods: Second Half 2015”. According to the report’s findings, the rank of alternative payment methods
compared to credit card in online retail varies across regions and countries, but offering online shoppers their preferred
payment method remains an important consideration for merchants worldwide.
Global online shoppers have different preferences when it comes to payment methods, as yStats.com’s report shows. Taking
these preferences into consideration is important for online retailers in all the global regions, as nearly two thirds of online shoppers
would abandon their purchase if their preferred payment method was advertised on the merchant’s website but not readily
available at checkout. While credit cards remain the most used online payment method on the global scale, alternative payment
methods, such as digital wallets, cash on delivery, and bank transfers, occupy high ranks in multiple countries and regions.
Alternative payment methods are especially important in emerging markets, where credit card penetration is not as high
as in advanced economies. Cash on delivery dominates in B2C E-Commerce in regions such as Eastern Europe and the Middle East.
yStats.com’s research revealed that in countries including the UAE, Saudi Arabia, and the Czech Republic it was the payment method
most used by online shoppers in 2015. Also mobile money services are gaining importance in online retail, especially in Africa, for
instance, in Kenya where this method ranked second after cash on delivery last year. Furthermore, local bank transfers were the
leading alternative payment method in several countries including Poland and Brazil, as of 2015.
Also among advanced markets there are exceptions to the leadership of credit card in online payments. For example, in
Germany this payment method was behind invoice in online shoppers’ payment method preferences in 2015, and in the
Netherlands, online banking method iDEAL was ahead of all the others. Furthermore, digital payment systems and wallets, such as
PayPal, are popular alternatives to direct credit card payments in selected countries of Europe and North America. Overall, various
primary sources, cited in yStats.com’s report, predict that alternative payment methods will increase their share of online retail within
the next several years.

2. 2
PRESS RELEASE
For further information, see: https://www.ystats.com/wp-content/uploads/2016/02/20160129_Global-Alternative-Online-Payment-
Methods_Second-Half-2015.pdf
Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com
Twitter: www.twitter.com/ystats
LinkedIn: www.linkedin.com/company/ystats
Facebook: www.facebook.com/ystats
About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We
are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading
companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and
timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on
online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce
Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and
journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary
market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.