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Hamburg-based business intelligence company yStats.com has published a new report, “Europe M-Commerce Snapshot 2015”, which shows that M-Commerce is recording high double and even triple digit growth rates, overtaking the overall online retail market in sales growth. Smartphones and tablets are the favorite mobile devices to use in M-Commerce, with tablets generating larger sales even though their frequency of usage is similar. Another important global trend is that apps are preferred over mobile browsers for mobile shopping.
Read more here: https://www.ystats.com/one-third-of-online-shoppers-in-europe-bought-from-mobile/
Find the report here: https://www.ystats.com/product/europe-m-commerce-2015/