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India’s large population and growing Internet connectivity contribute to optimism for online retail take-off
A new publication of Hamburg-based secondary research organization yStats.com, “India B2C E-Commerce Market 2014”, reports that India’s online retail scene is one of the fastest growing in the world. Its large population base along with the growing internet and smartphone penetration contribute to the nation having the fourth highest B2C E-Commerce growth rate in the world. India’s M-Commerce prospects are particularly bright.