Saudi Arabia and the United Arab Emirates together accounted for 65% of business-to-consumer (B2C) e-commerce sales in the Middle East and North Africa (MENA) region in 2019, with Saudi Arabia representing 36% of regional B2C e-commerce sales and the United Arab Emirates representing 29% according to a 2019 report by yStats.com citing data from Bain & Company and Google.

1. SAUDI ARABIA AND THE UAE TOGETHER ACCOUNT FOR 65% OF
MENA’S B2C E-COMMERCE SALES IN 2019.
MENA: TOP 2 MARKETS IN MENA BY SHARE OF REGIONAL B2C E-COMMERCE SALES, IN %, 2019F
36%
Definition: B2C E-Commerce sales of products; excludes B2B and C2C E-Commerce sales, food
delivery, travel, entertainment, service and auto
Source: Bain & Company, Google, February 2019; as cited in the report “MENA B2C E-Commerce
Market 2019” by yStats.com
SAUDI ARABIA
29%
UAE