Cross-border B2C E-Commerce thrives in Europe The latest publication of Hamburg-based secondary research organization yStats.com, “Europe Cross-Border B2C E-Commerce 2014“, reveals that the Old Continent is particularly well suited for online retail shopping across the borders. The common currency shared by many nations of the region, as well as a deliberate effort on the part of merchants, payments processors and logistics companies to facilitate cross-border B2C E-Commerce contribute to recent rapid growth and even greater projections of future growth of the practice.