1. Engaging With Brands NuffNang Blogopolis 2011 Andrew Hughes – SEO Director 30thJuly 2011

3. Why are we interested in bloggers (search and social)

4. Some previous campaigns

5. How we consider bloggers

6. What we expect

7. How you can improve your blog/site

9. Why the interest in bloggers? 4 Google Images Organic Listings In SERP Places Listings Organic Listings Google News Google Paid Ads Google Video

10. Where do you fit in the digital mix?

12. 7 What have we done with bloggers & influencers?

13. Target – Stella McCartney 8

14. KIA – GetMoreValue 9

15. 10 How do we choose bloggers & websites?

17. We look at how much of your content is indexed in search engines

18. We look at who links to your site

19. We use tools like: OpenSiteExplorer (SEOMoz), Pagerank checkers to see what the search engines think

20. We look at comments

21. We look at the context of your content

22. We look at your engagement in social circles (fans/followers)11

24. For us it is important that you spend some time making sure that the page is as good as it can be:

25. Right Title

26. Right Page Name

27. Structure of page (H1>H3)

28. Images with Alt Text

29. Links from the right text

30. We will sometimes also raise awareness of your posts in other channels – so it has to look great.12

32. Fix errors!!!

33. Site speed

34. Self host on a domain – not on WP/Blogger

35. Buy / create / use a good theme

36. Maintain good standards for all of your content

37. Use a professional (journalistic?) tone

38. Don’t use content multiple sites if possible (sometimes unavoidable)

39. Use categories for posts effectively

40. Use your social assets to promote your posts13

42. Self Host! - Wordpress Hosting & Wordpress Info

43. Install WMT: Google/Bing/Yahoo & fix errors

44. Socially enable your site – Facebook like / Google + / Twitter - plugins

45. Target your audience global or AU – use keyword research through Google Keyword Tool

46. Google webmaster site guides

47. It is VERY cheap to outsource – just brief it well: Odesk | Freelancer.com