A test run. This slides from a marketing course.

1. The Challenge of Global Branding Team Brand 5 Jiafei Huang Brendon Reed JatinderJassal Rebecca Lankin Xiaoyu (Eric) Zhang December 9, 2009

2. Should Offer Consulting Services To Build A Global BPO & IT Brand Infosys is currently a leading IT provider Infosys is facing favorable market conditions for global growth Infosys can better compete with IBM & Accenture by building its consulting practice

3. Should Offer Consulting Services To Build A Global BPO & IT Brand Infosys is currently a leading IT provider Infosys is facing favorable market conditions for global growth Infosys can better compete with IBM & Accenture by building its consulting practice

4. Growing BPO & IT Markets In India BPO increasing by 11% annually IT accounted for 10% of the growth Consolidation of the industry More integrated solutions

5. Customer Behavior and Expectations

7. Predictability

8. Sustainability

9. Profitability

10. De-risking

11. Backbone of the delivery model

12. Independent and concurrent development

13. Cost efficient

14. Quality driven

15. Software developer → Business solution provider

16. Increased expertise = Higher profit margins

18. 1987: Opened first international office in Boston, MA

19. 1991: Turning point resulting from changes in competitive landscapes and previously restrictive government policies

20. 1993: IPO, $805M

21. 2001: Rated Best Employee in India by Business Today

23. Brand Personality Indian “Techy” Accessible Infosys Project Managers Devopam Mittra, Project Manager Source: infosys.com

24. Brand Essence I feel confident in having a reliable partner for my company’s strategy for growth

25. Brand Capsule Win in the flat world

26. Should Offer Consulting Services To Build A Global BPO & IT Brand Infosys is currently a leading IT provider Infosys is facing favorable market conditions for global growth Infosys can better compete with IBM & Accenture by building its consulting practice

28. Strong brand identity overseas

29. Global business player on its own right

30. Service export focus

31. Poor brand identity domestically & globally

32. Third party contractors to global brands

33. Outstanding in GDM

34. Expertise in serving foreign markets

36. Global Opportunities Indian dominance provides opportunity to make a strong entrance into the global market Prove capabilities at the global scale by: Beating IBM and Accenture in India Increase resources by: Recruiting from the top technology schools Infosys Leadership Institute and InStep Internship Program

37. Should Offer Consulting Services To Build A Global BPO & IT Brand Infosys is currently a leading IT provider Infosys is facing favorable market conditions for global growth Infosys can better compete with IBM & Accenture by building its consulting practice

39. Enhance offerings at prices competitive with IBM & Accenture

40. Recruit and train American experts

41. Client industries

42. Functions

43. Position and promote using InfoSys Predictability

44. “Improve your odds”

45. Offer complete packages

47. Create customer confidence in brand

48. Opportunity to advise clients on industry best practices

49. Gain client’s trust in knowledge and services other than IT

50. Show them Infosys Predictability in delivering packaged solutions

51. Additional cost savings for clients

52. Same company to create, design, and implement strategies

53. No redundant training and relationship management

55. Infosys Today Vision "To be a globally respected corporation that provides best-of-breed business solutions, leveraging technology, delivered by best-in-class people.” Mission "To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large." Source: infosys.com

56. Infosys Today Consulting Services BPO Services IT Services Engineering Services Products and Platforms Source: infosys.com

57. Consulting And Global Delivery IT Strategies Diagnosis and assessment Product Innovation Product effectiveness analysis Next Generation Commerce Sales and marketing process redesign Core Process Excellence Enterprise Resource Planning Learning & Complex Change Training program design, development, and delivery Source: infosys.com

58. Profits (Previous Ten Years)

59. EPS (Previous Ten Years)

60. Results 2008: Raj Joshi, Managing Director of Infosys Consulting, named among top 25 consultants by Consulting Magazine 2009: Forbes’ five best performing companies in the software and service sector in the world 2009: Business Week’s 50 Most Innovative Companies 2009: Kris Gopalakrishnan, CEO, recognized as global business thinker 1996-2006: Ten Years of Success

61. Thank you! Questions?

62. Today’s Agenda Background on Business Process Outsourcing (BPO) & IT markets and Infosys How Infosys can establish itself as a global brand Infosys today

65. Satyam

66. Accenture

67. IBM

68. Labor force

69. Communications & IT infrastructure

70. Real Estate

71. Multi-national Corporations

72. Indian Companies

73. In-house expertise

74. Specialty IT boutiquesSubstitutes