Why does a D2C manufacturing company distribute their videos by paid ads?
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Here is how a cement manufacturing company utilise video channel to build their marketing stack.
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Why does a D2C manufacturing company distribute their videos by paid ads?
- 1. I CAME ACROSS THIS ONLINE AD BY A CEMENT MANUFACTURER. Online ads utilised well.
- 4. On the surface, it may look like just another digital ad you ignore, but it’s NOT.
- 6. They are addressing one of MY probable questions. I’m inclined to them already.
- 7. Not only that, they are giving me the content form which I’d like to consume - Videos.
- 9. They don’t stop there, their videos are addressing ME. I’d like to know more.
- 10. That video is linked to their brand channel on YouTube. I’m already on their video channel now.
- 12. Here, they are addressing more of my questions.
- 14. Without the CTA “Buy Now”, I’m sold.
- 15. Owned Media Earned Media Paid Media Successful companies invest in owned media. Your brand video channel on YouTube is one of your powerful Owned media.
- 16. Hello! I’m Navanee Viswa, and I help brands build their brand video channel. @navaneeviswa
- 17. DM me for a commitment-free audit of your brand video channel.