This document discusses the video marketing strategy of a travel planning company. They have 668 videos on their YouTube channel organized by continent and destination. Their thumbnails and video titles focus on the user. They have been publishing over 10 years, starting with few views but now average over 100,000 views per day. With only around 9 lakh subscribers accumulated over 10 years, they have built a large pool of potential customers for their travel planning services. Their consistent video strategy on YouTube has proven very effective.

1. VIDEO MARKETING DONE
OUTSTANDING?
A Case Study

2. WHAT WE DO GENERALLY IN OUR
MARKETING?
2

3. We boast about our products/services as if the world has never
seen anything good earlier!
3

4. HERE IS A COMPANY WHICH DOES
VIDEO MARKETING
REALLY EXEMPLARY.
4

5. LET’S SEE WHAT THEY HAVE DONE
ON YOUTUBE.
5

6. 668 VIDEOS
6

7. 9 LAKH
SUBS
7

8. 8

9. DID YOU NOTICE?
THEY DON’T HAVE ANY
PRODUCTS?
9

10. THEY HELP PLAN
YOUR
TRAVEL.
10

11. AND THEY ARE,
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12. LET’S DIVE FURTHER,
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13. 13

14. DID YOU NOTICE?
HOW WELL THEY HAVE ORGANISED
THE SECTIONS PART OF THEIR
YOUTUBE CHANNEL?
14

15. 15

16. CONTINENT WISE AND POPULAR
DESTINATIONS BASED.
16

17. NOT ONLY THAT,
DID YOU LOOK AT THE THUMBNAILS?
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18. 18

19. NOT ONLY ITS ON SAME STYLE,
THE COPY IS FOCUSED ON
THE USER.
19

20. ALSO,
CONTINENTS AS SECTIONS,
PLACES WITH MULTIPLE VIDEOS
AS PLAYLISTS
20

21. 21

22. DO THEY DO SOMETHING ELSE WELL?
22

23. 23

24. WHAT DID YOU NOTICE?
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25. DID YOU NOTICE SOME OF THEIR
VIDEOS HAVE ONLY FEW
HUNDRED VIEWS?
25

26. 26

27. NOT ONLY THAT,
THEY STARTED PUBLISHING VIDEOS
BEFORE 10 YEARS!
27

28. 28

29. IN THE INITIAL DAYS, DON’T EVEN SEE
THE VIEWS. FORGET IT.
IT BARELY MATTERS.
29

30. NOW, ON AVERAGE THEIR VIDEO GETS
ABOUT
A LAKH VIEW IN A DAY.
30

31. ON AN AVERAGE
A LITTLE MORE THAN ONE VIDEO
EVERY WEEK PUBLISHED BY THEM
FOR 10 YEARS.
31

32. DID YOU ASK JUST 9 LAKH SUBS FOR
THE COURSE OF 10 YEARS?
32

33. REMEMBER, ALL THE 9 LAKH
SUBSCRIBERS ARE
THEIR MQL.
Sooner or later all the 9L Subs are going to use their service or
have used already and will use again.
33

34. WELL DONE
34

35. Video Marketing Company
www.studionavans.com
A Case Study by