The document summarizes the phases an organization goes through in implementing an Agile approach. It outlines 4 phases:
1) "IT behind the wall" - Initial Agile implementation within IT teams to increase efficiency and quality.
2) "Dismantling the wall" - Expanding Agile practices between IT and business with user stories providing business value and regular demos for customers.
3) "IT part of the business" - Tight cooperation between IT and business with discovery processes and company-wide metrics.
4) "Driving the business" - Managers coach the organization with Agile management practices and business teams using strategies like internal startups.
14. Goal 2
Share and regularly explain
• Who is our customer
• What is the value for them
• What is the company vision
Ask PO/help to ensure
• US with clear business value/benefit stated
• acceptance of delivered value
• regular demo
Team measures
(visibility: sprint traffic lights, boards, …)
Some psychology introduced
(yes, socware is done by people…)
19. Goal 3
Shiced focus and scope
• SM ques6oning the system
• team facilitator à company Agile coach
• agile principles à business teams
(also in HR, marke4ng)
• removing cross-department impediments
(COO hands, visualizing issues, RCA, sharing success
cases)
Helping PO, TL, UX with discovery process
(dual track Agile)
More psychology introduced
(team dysfunc4on, mo4va4on, UX and usability)
Company and business measures
20. Phase 3 ques4ons
1. Demo “always” happens?
2. Customer known in the teams?
3. Retrospec4ve as key improvement tool?
4. Discovery/Dual track happens?
5. Measures (semi)automated, accessible
and used for business predic4ons
6. You ques4on the system?
(visually, showing RC, paMerns)
7. Team dysfunc4ons solved?
23. Agile/Scrum
Marketing +
Branding
Value
delivery
engine
Hire and fire according
to these values
Coach, turn blaming into
positive/feedback/action,
teach people talk J
MBTI, Belbin, ... – know
your people, adjust
communication, adjust
position according to it
SM backlog as
source of
improvements
Limit WIP
Explain daily what
it means for your
people
24. • Unknown Business Model
yet (to be found)
• Different mindset needed
(startup, R&D)
• Need to be verified
• Hard to sell the idea without
expected profit
Ideally
70-20-10%
spread
• Exis4ng core products/services (key
business)
• Best understandable
• Focus on defend and op4mise
• Usually incremental changes
• Verified new products
• Emerging, sold as core product
complement
• Either incremental changes or
already verified disrup4on
(revolu4onary change)
3 Horizons