Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area United States
Beruf
Sleep = overrated. Full stack, growth, B2B. Marketing & PR Director at Transfix.
Branche
Advertising / Marketing / PR
Webseite
xochiada.me
Info
WHAT DO I DO?
Reporting to the CTO, I lead marketing and public relations at Transfix, a NYC-based on-demand freight logistics startup. Media call us "Uber of Trucking."
IN A NUTSHELL, I AM A
Highly abstract thinker and spatial reasoner.
...I love tinkering and strategy. Right at home in the trenches, or elbow-deep in data; yet keenly aware of the relationship between details and the big picture.
Chronic initiator.
...I've built analyst relations, PR, digital marketing, social business and innovation programs from the ground up.
Aspiring data nerd.
...My undergrad in poli-sci & public law shaped my appreciation for solid research & analysis.
Closet artist.
...My long history in.
Tags
social media
b2b
social selling
linkedin
social sales
sales
twitter
facebook
youtube
buyer journey
buyer persona
buyer mapping
lead generation
cold calls
demand generation
prospecting
social business
content marketing
content strategy
social media marketing
social media strategy
digital media
cds global
magazines
magazine
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