# d a t a 1 7
Alexander Loth
@xlth
Social Media and the
Customer-centric Data Strategy
• Demo
Product
FinanceSales
Operations
& IT
Social
Media
Marketing
Twitter Snapchat Facebook
Web Data Connector
Fetching tweets with R:
library(twitteR)
library(ROAuth)
setup_twitter_oauth("consumer_key", "consumer_secret",
"access_to...
Facebook Instagram Twitter
Extract URLs in Tableau with Regex:
REGEXP_EXTRACT(
[Post Message],
'((?:http|https)://(?:[w_-
]+(?:(?:.[w_-]+)+))(?:[w.,@...
Unshorten URLs in Tableau with R:
SCRIPT_STR('
newurl <- .arg1
url <- ""
while(url != newurl){
data <- system(toString(pas...
Thank you!
Please complete
the session survey
from the Session
Details screen in
your 2017 On Tour
app
aloth@tableau.com
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
Social Media and the Customer-centric Data Strategy #data17
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Social Media and the Customer-centric Data Strategy #data17

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With over three billion active social media users, establishing an active presence on social media networks is becoming increasingly essential in getting your business front of your ideal audience. These days, more and more consumers are looking to engage, connect and communicate with their favorite brands on social media. Adding social media to your customer-centric data strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no organization should be without a plan that actively places their brand on social media, and analyzes their social media data. Once you’ve started diving into social media analytics, how do you bring it to the next level? This session covers a customer-centric data strategy for scaling a social media data program.

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Social Media and the Customer-centric Data Strategy #data17

  1. 1. # d a t a 1 7 Alexander Loth @xlth Social Media and the Customer-centric Data Strategy
  2. 2. • Demo
  3. 3. Product FinanceSales Operations & IT Social Media Marketing
  4. 4. Twitter Snapchat Facebook
  5. 5. Web Data Connector
  6. 6. Fetching tweets with R: library(twitteR) library(ROAuth) setup_twitter_oauth("consumer_key", "consumer_secret", "access_token", "access_secret") tweets <- userTimeline("xlth", n = 3200) tweets.df <- twListToDF(tweets) write.csv(tweets.df, file="tweets.csv")
  7. 7. Facebook Instagram Twitter
  8. 8. Extract URLs in Tableau with Regex: REGEXP_EXTRACT( [Post Message], '((?:http|https)://(?:[w_- ]+(?:(?:.[w_-]+)+))(?:[w.,@?^=%&:/~+#- ]*[w@?^=%&/~+#-]))' )
  9. 9. Unshorten URLs in Tableau with R: SCRIPT_STR(' newurl <- .arg1 url <- "" while(url != newurl){ data <- system(toString(paste0("curl -I ", newurl)), intern=T) if(sum(grepl("location: ", tolower(data))) == 0){ url <- newurl }else{ data <- subset(data, tolower(substring(data, 1, 9))=="location:") stringurl <- substring(data[1], 11, nchar(data[1])-1) if(substring(stringurl, 1, 4)=="http"){ newurl <- stringurl }else{ url <- newurl } } } return(newurl) ', ATTR([URL Extract]))
  10. 10. Thank you!
  11. 11. Please complete the session survey from the Session Details screen in your 2017 On Tour app
  12. 12. aloth@tableau.com

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