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Amplify the voices that
       matter



     Xavier Damman (@xdamman)
        Storify cofounder/CEO
  Presentation for #HacksHackers Buenos Aires #hhar
             and Barcamp at PalermoValley

                     May 2012
@burtherman




@xdamman
August 23rd, 1966 - first picture of Earth from the Moon - NASA
Photo Facebook - December 2010
“
Go away helicopter - before I take out
my giant swatter :-/
                                                 Shoaib Athar
                                                 @reallyvirtual - May 1st, 2011




      Live Tweets about the raid that led to Osama bin Laden's death
                              storify.com/kqed
Our mission is to amplify
 the voices that matter




         Demo
“
This is where I got married. And my best
friend's kid went to school. St. Mary's in
#Joplin. Crazy.
                             Wallace Wilson
                                   @wallacewilson
                       http://yfrog.com/h28y1ywj - May 23rd, 2011
Tell the story through
the people who are on the ground




      design for emotions
Joey Balinski - @jbalinski - http//twitpic.com/6vqh60
“
I feel sick and my heart
is pounding.
Everything about this
is heartbreaking.

                     Taylor Carrigan
                     Apple employee
                      @taylorcarrigan - Oct 6th, 2011




Steve Jobs Dies: Apple Employees React
           storify.com/dailybeast
                                                        Joey Balinski - @jbalinski - http//twitpic.com/6vqh60
“
Giving up 1% of your market cap to take
out biggest threat is a savvy move.



                                                 Chris Dixon
                                                 @cdixon - April 9th, 2012




        Why did Facebook buy Instagram for a whopping $1B?
                        storify.com/GuardianUS
“
Facebook buys Instagram for $1 billion.
Idiots, they could have downloaded it
for free.

                                           Jeff Wysaski
                                         @pleatedjeans - April 9th, 2012




           Now trending: Facebook buys Instagram
                     storify.com/globaltvnews
Stories are social.   Don’t miss them.
All stories are social

News            Press
              clipping


Meetups Memes


Events       Research




Debates
           Content
          Marketing

Brand Monitoring
22 of the top 25
U.S. news sites
       use



 March 2012 - confidential
Major brands, politicians and NGOs
                      use dsdasds




March 2012 - confidential
“Scarcely a year into its existence,
 Storify has become so essential the
word storify has become a verb ...”




                 Grand Prize citation
                Knight-Batten Awards
            for Innovations in Journalism
One more thing
Together, let’s make sense of what people
   are expressing on social networks




      and amplify the voices that
        can change the world
Photo Facebook - December 2010
800M+ people

           Photo Facebook - December 2010
connected

            Photo Facebook - December 2010
You are part of
this new world



                  Photo Facebook - December 2010
Be part of the story,




                        Photo Facebook - December 2010
Be part of the story,
       share



                        Photo Facebook - December 2010
Free exchange of
     information
has a positive impact
    on the world

                        Photo Facebook - December 2010
“   Hackers are able to accomplish
    so much in so little time because
    they come from a community
    that's built upon sharing
    knowledge

                        David Kadavy
                                 @kadavy
                            September 29th, 2011
Share knowledge
‣ Open    your door
‣ Meet
‣ Share
Now go excite
some electrons

and


change the
world
Questions?
More questions?
Sure?
¿Seguro?
Muchas gracias



 @xdamman
Storify - amplify the voices that matter

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Storify - amplify the voices that matter

  • 1. Amplify the voices that matter Xavier Damman (@xdamman) Storify cofounder/CEO Presentation for #HacksHackers Buenos Aires #hhar and Barcamp at PalermoValley May 2012
  • 3. August 23rd, 1966 - first picture of Earth from the Moon - NASA
  • 4. Photo Facebook - December 2010
  • 5. “ Go away helicopter - before I take out my giant swatter :-/ Shoaib Athar @reallyvirtual - May 1st, 2011 Live Tweets about the raid that led to Osama bin Laden's death storify.com/kqed
  • 6. Our mission is to amplify the voices that matter Demo
  • 7.
  • 8. “ This is where I got married. And my best friend's kid went to school. St. Mary's in #Joplin. Crazy. Wallace Wilson @wallacewilson http://yfrog.com/h28y1ywj - May 23rd, 2011
  • 9. Tell the story through the people who are on the ground design for emotions
  • 10. Joey Balinski - @jbalinski - http//twitpic.com/6vqh60
  • 11. “ I feel sick and my heart is pounding. Everything about this is heartbreaking. Taylor Carrigan Apple employee @taylorcarrigan - Oct 6th, 2011 Steve Jobs Dies: Apple Employees React storify.com/dailybeast Joey Balinski - @jbalinski - http//twitpic.com/6vqh60
  • 12. “ Giving up 1% of your market cap to take out biggest threat is a savvy move. Chris Dixon @cdixon - April 9th, 2012 Why did Facebook buy Instagram for a whopping $1B? storify.com/GuardianUS
  • 13. “ Facebook buys Instagram for $1 billion. Idiots, they could have downloaded it for free. Jeff Wysaski @pleatedjeans - April 9th, 2012 Now trending: Facebook buys Instagram storify.com/globaltvnews
  • 14. Stories are social. Don’t miss them.
  • 15. All stories are social News Press clipping Meetups Memes Events Research Debates Content Marketing Brand Monitoring
  • 16. 22 of the top 25 U.S. news sites use March 2012 - confidential
  • 17. Major brands, politicians and NGOs use dsdasds March 2012 - confidential
  • 18. “Scarcely a year into its existence, Storify has become so essential the word storify has become a verb ...” Grand Prize citation Knight-Batten Awards for Innovations in Journalism
  • 20.
  • 21. Together, let’s make sense of what people are expressing on social networks and amplify the voices that can change the world
  • 22. Photo Facebook - December 2010
  • 23. 800M+ people Photo Facebook - December 2010
  • 24. connected Photo Facebook - December 2010
  • 25. You are part of this new world Photo Facebook - December 2010
  • 26. Be part of the story, Photo Facebook - December 2010
  • 27. Be part of the story, share Photo Facebook - December 2010
  • 28. Free exchange of information has a positive impact on the world Photo Facebook - December 2010
  • 29. Hackers are able to accomplish so much in so little time because they come from a community that's built upon sharing knowledge David Kadavy @kadavy September 29th, 2011
  • 30. Share knowledge ‣ Open your door ‣ Meet ‣ Share
  • 31. Now go excite some electrons and change the world
  • 34. Sure?