2. Started March2007
One full-time video producer
210 videos
85% self produced, 15% from suppliers
Partnered with Silicon Valley startup Liveclicker for
technological aspects
3.
4. Increased onsite conversions
Higher customer satisfaction
SEO
Presence on social networks
Enhance marketing programs (email, affiliates)
Low-cost way to grab technological edge
Brands love it
5. Group A – No Video Group B – With Video
# Product pages 25,000 25,000
served
Conversion rate 6.63% 10.00%
(did not
view video)
Conversion rate 6.63% 15.84%
(viewed video)
Conversion rate 50.1%
increase N/A
(did not
view video)
Conversion rate N/A 138.9%
increase
(viewed video)
6. Launched video center in 2008
Prominent SEO placement
Liquidated inventory of key product
Boosted conversion rates
7. Facebook
Twitter
MySpace
Digg
StumbleUpon
YouTube
Blogs
Google Video
Etc.
8. 100,603 video plays (since May 5 2008)
Average 260/day, accelerating to 780/day
Distribution across all channels:
onsite, SEO, affiliate, email, social networks.
9. Since July 24th 2008
81,423 unique visitors
111,325 page views
10. Since Sep 17th 2008
1,138,517 banner impressions
5,543 video views
11. Since Jan 16th 2008
102,998 banner impressions
3,699 video views
20. Next-generation player
with integrated
merchandising
Social Media development
Email integration
21. Getting Started
Video Production Doesn’t Have To Be Complex
“Video Everywhere” is the correct strategy
Making it a process
Find the right balance of content
Work with suppliers to acquire video assets
Solving the technical limitations
Partner with the right company and get going