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Master in Translational Medicine-MSc
University of Barcelona, 28 May 2019
Science dissemination 2.0
Social media
for researchers
Xavier Lasauca i Cisa
@xavierlasauca
https://www.flickr.com/photos/mkhmarketing/8476983849/in/album-72157632752675173
#MTMSD20
#socialmedia4researchers
• To get new information
• To increase the impact and visibility of research
papers
• To engage with fellow researchers and meet new
collaborators
• To improve a researcher's public profile, build your on
line reputation and thus competitiveness
• As part of the research process
Using social media can be really beneficial:
https://www.flickr.com/photos/mkhmarketing/8540717756
https://www.flickr.com/photos/67623309@N07/6286036061
Overview
https://www.cartoonstock.com/directory/e/evolution_of_man.asp
The homo mobilis!
“Future is mobile.”
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
TheNewScientist.
Altmetrics!
 Track the dissemination of research beyond
academia
 Show the attention, reception, and response to a
published work prior to it being cited
 Can be applied to non-traditional research outputs
like data-sets and blog posts
 Show research impact in real-time — scholars and
journals don’t have to wait for their score to be
released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of
scholarly discourse
https://www.flickr.com/photos/nirak/512878595
• Adams J, Loach T. (2015). Altmetric mentions and the communication
of medical research.
• Maggio LA, Leroux T, Meyer HS, Artino AR. (2018). Exploring the
relationship between altmetrics and traditional measures of
dissemination in health professions education.
• Wooldridge J, King MB. (2018). Altmetric scores: An early indicator of
research impact.
• Lemke S., Peters I., Mazarakis A. (2019, March 20). “If you use social
media then you are not working” – How do social scientists perceive
altmetrics and online forms of scholarly communication? [Blog post].
https://www.flickr.com/photos/interactive-content/29441904066/
References
Open science
Image:fosteropenscience.eu
“Be open,
my friend.”
RRI
Publications + Research Data Accessible
Reproducibility
Reuse of results
Transparency
Visibility
Impact
Scientific progress
http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor
https://tinyurl.com/H2020AGA
“Science is moving towards a
greater openness, in terms of not
just data but also publications,
computer code and workflows.
Yet researchers who are learning
to navigate the open-science
arena face a thicket of thorny
issues. “
Nature 569, 445-447 (2019)
doi: 10.1038/d41586-019-01506-x
• Open science: Sharing is caring, but is privacy theft?, David Mehler
and Kevin Weiner. PLOS Neuro Community blog. 2018.
• Qué es la ciencia abierta?, Lluís Anglada and Ernest Abadal.
Anuario ThinkEPI, vol. 12. 2018.
• Open science is all very well but how do you make it FAIR in
practice?, Rachel Bruce and Bas Cordewener. JISC blog. 2018.
• Mapping Open Science Tools, Lettie Y. Conrad. The Scholarly
Kitchen blog. 2018.
• Monográfico InfoDoc sobre Ciencia Abierta. Universidad de
Salamanca. 2018.
• Open Science: Sharing Your Research with the World: MOOC of the
University of Delft. 2018.
• Open Science MOOC: MOOC of the University of Leiden. 2018.
• The Open Science Training Handbook. 2018.
• Una aproximació al concepte de ciència oberta (i 25 recursos
per aprofundir-hi), Xavier Lasauca i Cisa. L’ase quàntic blog.
References
“This is me and my digital circumstance”
Miquel Duran
Image:YasserAlghofilyinFlickr(CCBY2.0)
R20=LC3S
LC3S
Listen
Create
Communicate
Connect
Share
Listen
“Let the contents
come to me.“
https://pixabay.com/photos/fishing-net-background-fishing-net-3433340/
Social bookmarking
websites
Bibliographic data
managers
Create
https://www.flickr.com/photos/128817307@N02/15243403263
“Spread the
word.“
http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius
Puschmann
https://www.flickr.com/photos/miuenski/5887393036/
http://blogs.lse.ac.uk/impactofsocialsciences/
• LSE Impact Blog. (2012, February 24). Five minutes with Patrick Dunleavy
and Chris Gilson: “Blogging is quite simply, one of the most important
things that an academic should be doing right now”. [Blog post].
• Dunleavy, P. (2014, December 28). Shorter, better, faster, free: Blogging
changes the nature of academic research, not just how it is
communicated [Blog post].
• Dunleavy, P. (2016, January 25). How to write a blogpost from your
journal article in eleven easy steps. [Blog post].
• Carrigan, M. (2016, April 26) 40 reasons why you should blog about your
research [Blog post].
• Mollett A., Brumley C., Gilson C., Williams S. (2017, May 25). So you’ve
decided to blog? These are the things you should write about. [Blog
post].
http://maxpixel.freegreatpicture.com/Internet-Report-Information-Blogging-Blogger-Blog-970722
References
Communicate
https://www.flickr.com/photos/30767852@N00/3460078384/
“Lo bueno, si
breve, dos
veces bueno.“
Baltasar Gracián
‘If the good is brief, then
it is twice as good‘.
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
http://www.flickr.com/photos/shovellingson/6800803601/
The Importance of Being Hashtag
A
B
C
D
1
2
A player more with pulmonary embolism? Teletovic,
Varejão, Mickel... Tall players, lot of flights... Are they a risk
group? #basketball #pulmonary
Is there anything as rewarding for a researcher as
responding to a hypothesis in a short time?
Twitter has very
direct, and very
relevant implications
for those in Public
Health
It’s a great way to get information you otherwise wouldn’t
At conferences, Twitter is invaluable for stimulating
discussion and finding out what is happening in other
sessions
For lecturers, Twitter can contribute to discussions and
deepen understanding
The way we translate information is changing
https://www.flickr.com/photos/47400163@N05/7846842772
#ISMBECCB
http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am
on Twitter… Now what?
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
• Emily S. Darling et al (2013). The role of twitter in the life
cycle of a scientific publication.
• Qing Ke , Yong-Yeol Ahn and Cassidy R. Sugimoto (2017). A
systematic identification and analysis of scientists on
Twitter.
• Monya Baker (2015). Social media: A network boost.
References (1)
• Wheeler, T. (2015, August 21). Permission to tweet? The
underlying principles of good science communication are
all about sharing. [Blog post].
• Haustein, S. & Costas, R. (2015). Identifying Twitter
audiences: who is tweeting about scientific papers?
• Ortega, JL. (2017, December 4). Academic journals with a
presence on Twitter are more widely disseminated and
receive a higher number of citations. [Blog post].
References (2)
Connect
https://www.flickr.com/photos/58754750
“Connect one
another.”
https://www.flickr.com/photos/fauzirulandi/32564476507
General networks Specific networks
Share
https://www.flickr.com/photos/rohitchhiber/6038689637
“Each of us finds his
unique vehicle for
sharing with others
his bit of wisdom.”
Ram Dass
https://www.flickr.com/photos/wefi_official/26959617928
Articles and presentations
(Slideshare, issuu)
Social bookmarking (Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management
(Zotero, Mendeley)
Video chats (Skype, Google hangouts)
Slideshare
Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
Instagram
• Gill, J. (2013, 2 January). Six ways to use Google + Hangouts for
academic productivity. [Blog post].
• Noruzi, A. (2017). YouTube in scientific research: A bibliometric analysis
• Diner E. (2019, 25 January). Should academics share their
presentations? [Blog post].
References
https://www.flickr.com/photos/xav/3678466365
#Health20
http://www.nejm.org/doi/full/10.1056/NEJMp0900702
Ultimately, the
Internet provides a
powerful
communications
channel, but it is
health care
professionals and
the public who will
best determine how
to use this channel
for surveillance,
prevention, and
control of emerging
diseases.
Image:CNBC
http://www.yelp.es/barcelona
http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281
Based on
observations in this
study and the
increased usage of
social media, we
posit that online
illness reports could
complement
traditional
surveillance systems
by providing near
real-time
information on
foodborne illnesses,
implicated foods
and locations.
http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html
https://www.flickr.com/photos/mkhmarketing/8468788107
Resources
4 rules of infographics
design by @ pere_rovira
1. - is +
2. Amount - quality -
context
3. Be careful about lying
and
4. statistics.
https://www.flickr.com/photos/56695083@N00/4464828517/
©PhotobyKatBPhotography
Ready?
Strategy
• Define objectives about online presence
(as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/
The ten commandments
10 Simple Steps to Building a Reputation
as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using
Google scholar and Google alert,
10. Find your Klout score, H-index.
Source:MicahAltman,sBlog
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
Researcher
Blog
Twitter
Social media
Science
dissemination
Personal brand
+Online
reputation
+Visibility
+Impact
+Prestige
+Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
“I'm trying to free your
mind, Neo. But I can only
show you the door. You're
the one that has to walk
through it”
https://www.flickr.com/photos/funksoup/403990660
To deepen…
http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
http://connectedresearchers.com/online-tools-for-researchers/
• Konkiel, S. (2016, July 8). A ‘quick and dirty’ guide to building your online
reputation. [Blog post]
• Innovations in Scholarly Communication. Universiteit Utrecht.
• Social media en investigación. Lydia Gil.
• Herman, E. and Nicholas, D. (2019). Scholarly reputation building in the
digital age: an activity-specific approach.
• Jordan, K. (2019). From Social Networks to Publishing Platforms: A Review
of the History and Scholarship of Academic Social Network Sites
https://www.flickr.com/photos/frosch50/21492514468
 Public Consultation: ‘Science 2.0’: Science in Transition
European Commission. 2014
 Emerging reputation mechanisms for scholars
European Commission. 2015
 Making Open Science a Reality. OECD. 2015
 Open Innovation, Open Science, Open to the World: a vision
for Europe. European Commission. 2016
 Next generation metrics
European Commission. 2017
 Providing researchers with the skills and competencies they
need to practice Open Science.
European Commission. 2017
 H2020 Programme. Guidance. Social media guide for EU
funded R&I projects
European Commission. 2018
https://www.flickr.com/photos/european_parliament/10943216394
Conclusions
https://www.flickr.com/photos/niaid/14861104355
“Be open, my friend.”
“Let the contents come to me.“
“Spread the word.“
“Lo bueno, si breve, dos veces bueno.“
“Connect one another.”
“Each of us finds his unique vehicle for
sharing with others his bit of wisdom.”
.
“Because
sharing isn’t
just nice; it’s
absolutely
critical.”
Terry Wheeler
xavierlasauca.cat
https://www.flickr.com/photos/eightysixfilms/6176735010/

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