Science dissemination 2.0 Social media for researchers

Master in Translational Medicine-MSc Cellex
University of Barcelona, 17 June 2014
Science dissemination 2.0
Social media for researchers
http://www.flickr.com/photos/stuckincustoms/6495437857/sizes/l/
Xavier Lasauca i Cisa
@xavierlasauca

• To get new information
• To increase the impact and visibility of research
papers
• To engage with fellow researchers and meet new
collaborators
• To improve a researcher's public profile, build your on
line reputation and thus competitiveness
• As part of the research process
Using social media can be really beneficial:
https://www.flickr.com/photos/mkhmarketing/8540717756

• I will summarise the benefits which can be gained
from use of social media (specially blogs, Twitter and
other socialnetwork sites) to support research
activities
• I will provide examples of these innovative emerging
resources as tools for scientific communication
https://www.flickr.com/photos/funksoup/403990660
So in this workshop … #MTMUB20

http://commons.wikimedia.org/wiki/File:Introduction_%28Punch,_volume_1,_1841%29.png
Introduce yourself and say:
 Who you are and where you
work/study
 What your research interests
are
 What you hope to gain from
the session
About you

Overview
http://www.flickr.com/photos/mikebehnken/5007703932/sizes/l/

From the kingdom of the Apes…
…to the supremacy of the homo digitalis…
http://estrellaenelsol.blogspot.com.es/2010_08_01_archive.html

CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO
…and the homo mobilis!

http://injuryprevention.bmj.com/content/19/4/232.abstract

http://www.omicrono.com
http://www.eleconomista.es/tecnologia/noticias/4998336/07/13/El-miedo-a-salir-de-casa-sin-el-smartphone-afecta-a-mas-de-la-mitad-de-los-espanoles.html

http://www.english-heritage.org.uk/about/news/help-darwins-notebook/©REUTERS/TonyGentile

Monthly audience by communication methodology shown on A)
log scale and B) linear scale.
BikHM,GoldsteinMC(2013)AnIntroductiontoSocialMediaforScientists.PLoSBiol11(4):e1001535.
doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535

Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego

Alternative metrics (Altmetrics)
http://article-level-metrics.plos.org/

http://altmetrics.org/manifesto/

This is me and my
digital circumstances
@miquelduran
ElPunt/Avui,23/07/11

http://www.flickr.com/photos/dexxus/5791228117/sizes/l/in/photostream/
#Create
#Communicate
#Connect
Share!
#Listen

#Create
To blog or not to blog?
https://www.flickr.com/photos/krisolin/6861197374/

http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/

Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a
conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New
Forms of Scholarly Communication, by Cornelius Puschmann
Example motives of science bloggers

http://sociologicalimagination.org/archives/13910

http://www.flickr.com/photos/nauright

https://www.flickr.com/photos/miuenski/5887393036/

http://rrresearch.fieldofscience.com/

The purpose of keeping the blog is to give me a semi-
public place to describe the ongoing process of doing
and thinking about my lab’s research. I hope I’ll use it
to describe/explain (mainly to myself) the
scientific issues I'm thinking about:
- what experimentswe’ve done
- what the resultswere if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should
do when time and resources permit.

http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html

Sabine
Hossenfelder
Jester
Luboš Motl
Matt Strassler
Matti Pitkanen
Peter Woit
Philip Gibbs
T. Dorigo
ZapperZ

http://presence-thoughts.blogspot.com.es/

http://cirmresearch.blogspot.com.es/

http://thebigredbiotechblog.typepad.com/the-big-red-biotech-blog/translational-medicine/

http://harrisonhayes.com/blog/52/Future-of-Medicine-Blog-Series---Part-IV-Translational-Medicine/

http://medicina-genomica.blogspot.com.es/

http://www.udgmedicina.org/web/blog

http://www.udgmedicina.org/web/blog/group/4/idb/4/idh/2

http://www.udgmedicina.org/web/pagina/46/fes-te-un-blog

http://blogs.nature.com/spoonful/

http://www.theguardian.com/science/neurophilosophy

http://microtwjc.wordpress.com/

http://encuentrosteibio.blogspot.com.es/

http://bg.upf.edu/blog/
Collective blogging (1)

Collective blogging (and 2)
http://inefcresearch.wordpress.com/

http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/

What are your short but sure-fire tips for academic bloggers working to improve
their craft?
1) Remember the Web is a network, not a single-track railway line – and not everyone
uses the web in the same way. So once you have a blog post, do
everything you can to get the key content out to diverse
readerships who want to see it. Post your links to Twitter (several times,
at different times of the day) and Facebook. Let people subscribe by RSS or email.
2) Talk to your readers. Encourage people to comment (but only
post their comments after moderation) and respond to comments and to
Tweets. Talk to people on Twitter and Facebook when they discuss
your work. And be reciprocal, open-minded and fair in sharing your content with others
and linking to their work – improving the public understanding of social science is a
huge collective good for all social scientists. We can all flourish together in the new
paradigm for academic work.
http://commons.wikimedia.org/wiki/File:Boulevard_der_Stars_2012_Blogger.jpg

El blog referent
http://blogs.lse.ac.uk/impactofsocialsciences/
#MustFollow

LSE Impact blog
54
Publicacions recerca en
accés obert
Ús de Twitter
Xarxes socials (Twitter &
Facebook)
Sindicació continguts
RSS
Llicències Creative
Commons
Com un tuit pot acabar
esdevenint un article
científic!
Mètriques Twitter/ altmetrics
Post:
http://blogs.lse.ac.uk/impactofsocialsci
ences/2013/09/25/how-to-be-a-
scholar-daniels/
Source: Using Social Media to Enhance
Your Research Activities , de Brian Kelly

New Scholarship?
“Except for the very end of this
process s submitting the paper to
the journal for peer-review – none
of this way of working bares the
least bit of resemblance to how I
was trained to be a scholar.”
Font: Using Social Media to Enhance Your Research Activities , de Brian Kelly

PRÀCTICA 1: Entrar a feedly.com i crear un
compte personal amb l’usuari de gmail. Afegir-
hi els següents fils agrupats per categories:
Blogs: Blog director of NIH + The California
Stem Cell Agency blog
Universitats: Facultat Medicina UdG +
Institute for Translational Medicine Univ.
Chicago
Publicacions: Journal of Translational Medicine
+ revista Science
Centres de recerca: IDIBAPS + IMPPC

1
3
4
3
2
5
1. Nom blog
2. Imatge
portada
3. Identificació
autor
4. Identitats
digitals
5. Blogroll
ESSENTIAL!

PRÀCTICA 2: Donar d’alta un blog a
Wordpress.com:
1. Escollir una imatge (Aparença ->
Customize).
2. Editar la pàgina de l’autor/a
(Pàgines -> Acerca de).
3. Blogroll: crear dues categories
d’enllaços (blogs i publicacions) i
afegir-hi dos enllaços a
cadascuna.
4. Editar la primera entrada i
etiquetar-la adequadament.
https://www.flickr.com/photos/hgjohn/8032439407

Alguns consells…
1) Actualitzar el blog periòdicament (un article cada quinze dies)
2) No esdevenir esclau del teu blog (si no estàs inspirat, no escriguis)
3) Acompanyar l’article amb una imatge impactant (Creative
Commons)
4) Incloure-hi enllaços a d’altres fonts per tal que el lector contrasti i
n’ampliï la informació
5) Agrair i respondre els comentaris
6) Guardar unas normes de cortesia i respecte tant en el text de
l’article com en els comentaris
7) Fer difusió a les xarxes socials cada cop que hi publiquem
https://www.flickr.com/photos/tyleringram/4516949886

#Communicate
The uses of Twitter for Science
https://www.flickr.com/photos/garrettheath/9359575921/

http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-
tweeting-papers-worth-it/

Anatomia d’un tuit
# (hashtag) emprat
per categoritzar
tuits. Etiqueta.
Menció a un
altre compte
de Twitter (@)
URL (enllaç)
1
3
2
@CMSexperiment

CMRB
CRG
IMIM
IMPPC
IDIBAPS
IRB
VHIR
ISGlobal
Alba
Mare
Nostrum
http://cerca.cat/alfabetic/a-la-xarxa/

A researcher’s Twitter profile
@nlbigas

An influencer
Persones que han
repiulat o
“favorititzat” el tuit
Nombre de
vegades que
el tuit ha
estat repiulat

http://library.queensu.ca/ojs/index.php/IEE/article/view/4625/4830
• Connect
• Develop ideas
• Disseminate

The role of Twitter in the life
cycle of a scientific publication
• Start: to generate new ideas
• Manuscript: pre-review of works in
progress.
• Published: communicate research to
a broad audience that can amplify the
scientific and social impact of
publications.
• Major funding boards are starting
to value the social media impact of the
research values.

http://blogs.plos.org/scied/2013/08/19/twitter-for-sci-ed-
part-1-teaching-in-140-characters-or-less/

Reason #1: Twitter has very direct, and very relevant
implications for those in Public Health
1
2

Reason #2: It’s a great way to get information you otherwise
wouldn’t
Reason #3: At conferences, Twitter is invaluable
for stimulating discussion and finding out what is
happening in other sessions
Reason #4: For lecturers, Twitter can contribute to
discussions and deepen understanding
Reason #5: The way we translate information is changing
https://www.flickr.com/photos/laughingsquid/5301017657

http://www.flickr.com/photos/shovellingson/6800803601/
The Importance of Being Hashtag

Using hashtags in conferences
#EPSHEP

https://docs.google.com/spreadsheet/ccc?key=0AiftIdjCeWSXdDRLRzNsVktUUGJpRWJhdUlWLS1Genc#gid=0
Twitter chats

Learning with Twitter
http://www.istockphoto.com/stock-photo-3241754-students-sitting-in-lecture-hall-at-university-shot-from-above.php?st=3c84b67

https://www.youtube.com/watch?feature=player_embedded&v=6WPVWDkF7U8
The “Twitter
Experiment”
by Monica
Rankin (UT
Dallas)
http://www.utdallas.edu/~mrankin/usweb/twitterconclusions.htm

http://chronicle.com/blogs/profhacker/a-framework-for-teaching-with-twitter/26223

http://www.jordipujol.cat/ca/butllet/articles/15403

http://www.flickr.com/photos/jasonahowie/
A través de les xarxes socials em comunico amb molts dels
meus estudiants. Twitter representa per a mi un mitjà
privilegiat d’adquisició de coneixement, especialment d’àmbits
de recerca especialitzada.
Els modes de sociabilitat online basats en la generositat del
compartir m’han permès conèixer persones que avui formen
part del meu cercle d’amistats més proper.
A la xarxa he dut a terme experiències d’aprenentatge que ha
motivat i capacitat l’alumnat d’una manera
extraordinàriament productiva en termes de rendiment
acadèmic.
Des de la xarxa comparteixo lectures, recomanacions i
citacions literàries que funcionen com a màximes o epifanies i
que generen una cascada de reverberacions impossibles
d’imaginar en altres suports.
1
2
3
4

http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am on
Twitter… Now what?

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf

7 top twitter tips for academics

All tweets (from
the 2,800 people
I follow)
Tweets to me (or
about me)
Tweets related to the
word “recercat”
Tweets to
@LaMaDeFatima
(or about it)

 Manual curation of
tweets
 To archive tweets about
one’s own talks,
workshop sessions…
(Archive of realtime user
feedback, areas of
interest and concerns)
 To prepare conference
reports, based on
collective insights
An example

Bio (biografia)
Timeline (cronologia)
Follower (seguidor)
Following (a qui segueixo)
Tweet (tuit, piulada)
Mention (menció)
Retweet (RT) (retuit, repiulada)
Fav (preferit)
DM (missatge directe)
Hashtag (#) (etiqueta)
#FF (Follow Friday) (recomanació per
seguir)
Trending Topic (TT) (Tema del moment)
List (llista)
Unfollow(deixar de seguir)
#TwitterVocabulary
https://www.flickr.com/photos/bakerella/3330087454

Alguns consells…
• No sobrepassar els 120 caràcters
• Estructura del tuit: literal descriptiu + URL + etiquetes
• Incloure alguna consideració personal
• Ser molt curosos amb la forma (ortografia, abreviacions)
• Incloure alguna imatge
https://www.flickr.com/photos/laughingsquid/5301039823

http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-follow-my-twitter-1/
PRÀCTICA 3: Donar d’alta un compte de Twitter
des de twitter.com
1. Seguir 5-15 comptes
2. Afegir-hi una imatge i la bio
3. Entrar a @idibaps @recercat @imimcat i
fer dos RT d’algun contingut i dues
favorititzacions
4. Enviar dos DM a companys/anyes
5. Escriure el teu primer tuit!
6. Subscriu-re’s a una llista de @xavierlasauca
7. Crear la teva pròpia llista i afegir-hi cinc
comptes

#Connect
• Linkedin
• Google +
• Facebook
• Researchgate
• Academia.edu
General networks Specific networks

Facebook
 Create a personal profile.
 Create a conference or
workshop page .
 Create private or public
spaces for themed
discussions.
 Promote your research to a
wider audience and receive
early feedback for research
ideas.
 Recruit research
participants.
 Publish research news as
they happen.
https://www.facebook.com

LinkedIn
 A professional networking
site.
 Your online CV and more.
 Can include details of:
 research activities
 publications
 Tend to be easily found by
Google.
 Can be maintained by you
(unlike institutional profile)
 Join groups and engage in
discussions with peers.
 Build a professional network
beyond the boundaries of
academia.
 Network for funding and
employment opportunities.
https://www.linkedin.com/in/xavierlasauca

Academia.edu
 Aimed at academics across
the world.
 Provide a list of papers.
 Upload open access
versions of papers.
 Discuss your research and
connect with other
researchers in your field.
 Join and participate in
research interest groups.
http://www.academia.edu/

Google+
• Create a personal profile.
• Enables users to organize people
into groups or lists for sharing
(circles).
• Create a conference or workshop
page .
• Create private or public spaces
for themed discussions.
• Promote your research to a wider
audience and receive early
feedback for research ideas.
• Recruit research participants.
• Publish research news as they
happen.
• Participate in hang outs (free
video conferencing calls with up
to 10 people)https://plus.google.com/

https://plus.google.com/u/0/+AllisonSekuler/posts

PRÀCTICA 4: Entrar en el compte de G+ des
del compte de gmail (dr. sup.: Aplicacions)
1. Tria una imatge de portada
2. Omple la bio (Sobre mi)
3. Cerca algun compte vinculat a una
entitat (‘empresa’) concreta (IDIBAPS,
IMIM, CSIC…) i inclou-lo en un cercle
que porti el nom d’aquella empresa
4. Cerca assistents al taller i inclou-los en
el cercle MTM20
5. Inclou Nature i Science on Google+ en
un cercle de Publicacions
6. Inclou Stem Cells Translational
Medicine, California Institute for
Regenerative Medicine i EuroStemCell
en un cercle de Centres de recerca
7. Comparteix una notícia amb un dels
cercles i una altra amb tothom

Share!
Articles i presentacions (Slideshare, issuu)
Marcadors d’enllaços o social bookmarking
(Delicious, Diigo)
Imatges (flickr, Instagram) i vídeos (YouTube)
Gestors de dades bibliogràfiques (Zotero,
Mendeley)
Telefonia per internet (Skype, Google
hangouts)

Slideshare
http://www.slideshare.net/xavierlasauca

 Usage statistics are available
 Slides can be embedded in
other web sites
 ‘Liking’ and commenting are
available

http://www.slideshare.net/CTSIatUCSF

Delicious
https://delicious.com/xavierlasauca

Mendeley
 Network and
discover papers,
people and public
groups.
 Manage citations
and bibliographies.
 Read, import and
organise PDFs.
 Connect with
colleagues and share
your papers, notes
and annotations.
http://www.mendeley.com/

Google Drive
 File storage and
synchronization
service, with a web-
based office suite
provided as part of
Drive.
 Easily create and
share your work
online.
 Access from
anywhere.
https://drive.google.com/

Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A

http://contemplativemammoth.wordpress.com/2013/01/02/six-ways-to-use-google-hangouts-for-academic-productivity/
Journal clubs
Podcasts
Collaboration
Writing accountability
Presentations
Virtual office hours
1
2
3
4
5
6

Viquipèdia
http://ca.wikipedia.org/wiki/Citopatia_mitocondrial

Wikicomunicació de la recerca
http://geography.oii.ox.ac.uk/wp-content/uploads/2013/12/spain_languages.jpg

Publicacions Wiki-to-Journal
http://wikimedical.jmir.org/index

Imatge: Martin Poulter CC BY-SA (Wikimedia Commons)

Imatge: Martin Poulter CC BY-SA (Wikimedia Commons)
Font:CreatinganefficientworkflowforpublishingscholarlypapersonWikipedia,deMartinPoulter

http://blogs.plos.org/biologue/2013/09/24/building-a-community-resource-the-iscb-wikipedia-competition/

https://www.flickr.com/photos/krossbow/4365875125
https://www.flickr.com/photos/krossbow/4365875125

 Indicador que oscil·la entre 1 i 100
 Mesura la influència d’un compte de Twitter sobre la seva
xarxa social, sobre la base de dades com ara el nombre de
seguidors, l’activitat i la capacitat d’interacció.
 També analitza la presència a Facebook, Google+ o
Linkedin, entre d’altres xarxes.
 Malgrat algunes crítiques a la seva opacitat, aquest
indicador ha esdevingut força popular

 Més transparent, la manera de puntuar és pública.
 Només es basa en Twitter
 Mostra dos subíndexs:
1) Mesura la influència d’un compte sobre els usuaris que el
segueixen en una escala de 0 a 1000: nombre de retuits,
respostes o nous seguidors generats
2) Mesura l’activitat social o generositat del compte en una
escala de 0 a 10: nombre de piulades, retuits o respostes
enviades des del propi compte
KRED

Source: Mètriques 2.0 del sistema català d’R+D (19-11-2012)

Search engines PRÀCTICA 5: Fer les següents
cerques en els cinc motors de
cerca de la imatge, i comparar
els resultats:
1. Microarray technology
2. Mitochondrial oxidative
stress
3. Biobank

http://www.wolframalpha.com/examples/HealthAndMedicine.html

Strategy
• Define objectives about online presence
(as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion

Comparison of Online Tools
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535.
doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535

Top 10 tips to get started
1. Explore online guides .
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. Feedly,
Delicious).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter hashtags).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Participate, join in the conversation!
Source: Introduction to Social Media for researchers, Gilles Couzin

MTMUB
student
Blog
Twitter
Social media
Personal brand
+Online
reputation
+Visibility
+Impact
+Reach
+Prestige
+Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/

http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
http://tinyurl.com/vitaeSMRDigital
To deepen…

http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=

http://ukwebfocus.wordpress.com/papers/using-social-media-to-enhance-your-research-activities/
Font:UsingSocialMediatoEnhanceYourResearchActivities,deBrianKelly
UKWebFocus

http://blogs.bodleian.ox.ac.uk/23things/

https://www.miriadax.net/web/sociedad_digital

http://superfund.oregonstate.edu/apha-roundtable-communication-strategies#.U5WGySgmKAD

https://delicious.com/uobittraining/social-media-for-researchers

http://www.comb.cat/cat/altres/salut20comb/3/home.asp

http://wikisanidad.wikispaces.com/Eventos+%28Sanidad+y+Medios+Sociales%29

Over to you
In groups of 3 or 4 discuss:
• What concerns do you have about using
social media?
• What risks do you envisage?
• What limitations might social media have in
your research area?
https://www.flickr.com/photos/webtreatsetc/5121480745

Conclusions
http://www.flickr.com/photos/mfakheri/8873167/sizes/l/

El que ara és important són les converses, el
coneixement que es genera des de la xarxa
Chris Anderson
http://www.flickr.com/photos/bensonkua/4839019821/sizes/l/

http://www.flickr.com/photos/47130629@N04/5653817859/

http://www.flickr.com/photos/ehnmark/463965443/

https://www.flickr.com/photos/dharmasphere/3128330968/

http://en.wikipedia.org/wiki/File:YourCountryNeedsYou.jpg

Credits and licence
Some of the ideas in this presentation are based on Using Social
Media to Enhance Your Research Activities by Brian Kelly (CC BY
3.0).
This presentation is licensed under the Creative Commons
Attribution 4.0 International (CC BY 4.0) license.

http://www.flickr.com/photos/kugelfisch/3558561251/sizes/l/
Xavier Lasauca i Cisa
Directorate General for Research
Ministry of Economy and Knowledge
Generalitat de Catalunya
www.xavierlasauca.cat
@xavierlasauca

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