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Herramientas 2.0 para comunicar la actividad científica
@xavierlasauca
FacultatdeCiènciesdelaComunicacióUAB
25.10.2017
La utilización de medios sociales puede ser beneficiosa:
https://www.flickr.com/photos/mkhmarketing/8540717756
• Para obtener nueva información
• Para aumentar el impacto y la visibilidad de las
publicaciones científicas
• Para conectar con otros investigadores y conocer
nuevos colaboradores
• Para mejorar el perfil público de un investigador y
construir su reputación digital
https://www.flickr.com/photos/67623309@N07/6286036061
Visión general
https://www.cartoonstock.com/directory/e/evolution_of_man.asp
El homo mobilis!
https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1
Source: Mobile Is Eating the World, by Benedict Evans
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
Altmetrics!
 Track the dissemination of research beyond
academia
 Show the attention, reception, and response to a
published work prior to it being cited
 Can be applied to non-traditional research outputs
like data-sets and blog posts
 Show research impact in real-time — scholars and
journals don’t have to wait for their score to be
released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of
scholarly discourse
https://www.flickr.com/photos/nirak/512878595
http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor
https://tinyurl.com/H2020AGA
Font: AGAUR
“Yo soy yo y mi circunstancia digital.”
Miquel Duran
https://www.flickr.com/photos/funksoup/403990660
I20=EC4
EC4
Escuchar
Crear
Comunicar
Conectar
Compartir
Escuchar
Crear
https://www.flickr.com/photos/philandjo/12513695414
http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a
conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius
Puschmann
http://sociologicalimagination.org/archives/13910
It increases your visibility within academia.
It increases your visibility outside academia.
It increases your visibility more than a static
site.
It’s a great way of making connections.
It makes it easier for people to find your
published work.
It’s a great way to promote events and call
for papers.
https://www.flickr.com/photos/anonymouscollective/4263193267
https://www.flickr.com/photos/miuenski/5887393036/
http://rrresearch.fieldofscience.com/
“The purpose of keeping the blog is to give me a semi-public
place to describe the ongoing process of doing and thinking
about my lab’s research. I hope I’ll use it to describe or
explain (mainly to myself) the scientific issues I'm
thinking about:
- what experimentswe’ve done
- what the resultswere if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should do
when time and resources permit.”
Rosemarie (‘Rosie’) Redfield
http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html
http://www.fonamental.cat/
© Ed Alcock for The New York Times
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/03/19/meet-the-26-year-old-whos-taking-on-thomas-pikettys-ominous-warnings-about-inequality/
http://www.brookings.edu/about/projects/bpea/papers/2015/land-prices-evolution-capitals-share
http://blogs.lse.ac.uk/impactofsocialsciences/
Comunicar
https://www.flickr.com/photos/30767852@N00/3460078384/
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a
A
B
C
D
1
2
Except for the very end
of this process –
submitting the paper to
the journal for peer-
review – none of this
way of working bears
the least bit of
resemblance to how I
was trained to be a
scholar.
Source: Using Social Media to Enhance Your
Research Activities, by Brian Kelly
Twitter has very
direct, and very
relevant implications
for those in Public
Health
It’s a great way to get information you otherwise
wouldn’t
At conferences, Twitter is invaluable for
stimulating discussion and finding out what is
happening in other sessions
For lecturers, Twitter can contribute to discussions
and deepen understanding
The way we translate information is changing
https://www.flickr.com/photos/47400163@N05/7846842772
#ASA17
Using Twitter, you can join conversations with other
delegates
Delegates write short comments and quote speakers and
you can ask for clarification, ask questions, offer opinions
and thoughts
Even if you’re not at the conference, you can still be
involved
https://www.flickr.com/photos/47400163@N05/7846842772
https://storify.com/xavierlasauca/xarxes-socials-i-revistes-cientifiques-eapc
http://www.flickr.com/photos/72211347@N00/327122302#
Ya tengo cuenta en Twitter.
Y ahora qué?
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
Conectar
https://www.flickr.com/photos/58754750
Redes genéricas Redes específicas
Compartir
https://www.flickr.com/photos/rohitchhiber/6038689637
Artículos y presentaciones (Slideshare,
issuu)
Marcadores de enlaces o social
bookmarking (Delicious, Diigo)
Imágenes (flickr, Instagram) y vídeos
(YouTube)
Gestores de datos bibliográficos
(Zotero, Mendeley)
Telefonía por Internet (Skype, Google
hangouts)
Slideshare
Delicious
Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
http://contemplativemammoth.wordpress.com/2013/01/02/six-ways-to-use-google-hangouts-for-academic-productivity/
Instagram
YouTube
https://www.youtube.com/user/readingcapital/featured
https://www.flickr.com/photos/christopherdombres/5814893360/
• Poca gente realmente lee las condiciones de uso que imponen las redes
sociales
• Desconocimiento de las implicaciones que tienen las acciones que
realizamos en las redes
• Distinción entre espacios abiertos y cerrados
• Las plataformas obtienen una licencia de todos los derechos de propiedad
intelectual de todos los contenidos que colgamos
• Si no hubiera cesión de derechos, la herramienta no funcionaría
• Las plataformas podrían obtener incluso rendimiento económico
• Hay que respetar la normativa europea de protección de consumidores
Fuente: ¿Qué pasa con los datos y fotos que colgamos en las redes?, de Raquel Font
(UOC)
http://www.ara.cat/internacional/Thersa-May-rescatar-la-del-Brexit_0_1892810837.html
1 Libraries remain the gatekeepers to rich tapestries of information and knowledge.
2 Incorporating new media and technologies in strategic planning is essential.
3 In the face of financial constraints, open access is a potential solution.
4 Libraries must balance their roles as places for both independent study and
collaboration.
5 Catering to patrons effectively requires usercentric design and a focus on accessibility.
6 Spreading digital fluency is a core responsibility.
7 Libraries must actively defend their fundamental values.
8 Advancing innovative services and operations requires a reimagining of organizational
structures.
9 Enabled by digital scholarship technologies, the research landscape is evolving.
10 Artificial intelligence and the Internet of Things are poised to amplify the utility and
reach of library services.
The NMC Horizon Report: 2017 Library Edition
https://www.flickr.com/photos/118118485@N05/16438065636
https://www.flickr.com/photos/56695083@N00/4464828517/
©PhotobyKatBPhotography
Ready?
http://www.flickr.com/photos/ybot84/7850997682/
Estrategia
Definir objetivos sobre la presencia en las redes
sociales (como investigadores Y como grupo)
Explorar las herramientas y elegir las más
adecuadas
Desarrollar una red propia
Estimular la interacción y el debate
Los 10 mandamientos
10 Simple Steps to Building a Reputation
as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using
Google scholar and Google alert,
10. Find your Klout score, H-index.
Source:MicahAltman,sBlog
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
Investigador
Blog
Twitter
Medios
sociales
Divulgación
científica
Marca personal
Reputación en
línea
+Visibilidad
+Impacto
+Prestigio
+Influencia
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
https://www.flickr.com/photos/mkhmarketing/8468788107
Más información…
http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
http://connectedresearchers.com/online-tools-for-researchers/
 A ‘quick and dirty’ guide to building your online reputation.
Stacey Konkiel. Altmetric Blog. 2016.
 Innovations in Scholarly Communication. Universiteit Utrecht.
 Social media en investigación. Lydia Gil.
https://www.flickr.com/photos/frosch50/21492514468
 Public Consultation: ‘Science 2.0’: Science in Transition
European Commission. 2014
 Emerging reputation mechanisms for scholars
European Commission. 2015
 Making Open Science a Reality
OECD. 2015
 Open Innovation, Open Science, Open to the World: a vision
for Europe
European Commission. 2016
 Next generation metrics
European Commission. 2017
https://www.flickr.com/photos/european_parliament/10943216394
Conclusiones
https://www.flickr.com/photos/niaid/14861104355
.
xavierlasauca.cat
https://www.flickr.com/photos/bakerella/3330087454

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