1. Recent achievements and challenges in WWF’s work to protect
biodiversity and reduce humanity’s footprint in priority areas of the
global conservation programme
Conservation Highlights
June 2015
2. WWF’s Earth Hour started in Sydney in 2007 as a citizen action
to protest against climate change and a call for urgent action.
Earth Hour is now the world’s largest mass participation
environmental initiative, active in over 7,000 cities and 160
countries, and is now a platform to mobilise action on climate and
other environmental priorities.
CAMPAIGNS – EARTH HOUR
Conservation Highlights, June 2015
5. WWF’s Global Ocean Campaign calls for the protection of vital
marine habitats for food security, livelihoods and sustainable
development. The flagship campaign action is to save the Great
Barrier Reef from the threat to dump seabed waste from port
dredging within the GBR World Heritage Site.
“The Great Barrier Reef is one of the planet’s richest ocean
habitats, home to endangered species, a valuable economic asset
for Australia, and a natural treasure for the whole world” said
WWF-International Director General Marco Lambertini.
CAMPAIGNS – OCEANS
Conservation Highlights, June 2015
8. WWF launched a campaign in 2011-12 to address a massive
escalation in illegal killing and trade of threatened species such
as elephants, rhino and tiger. The campaign showed
governments that wildlife crime is serious and must be addressed
effectively and urgently for the sake of wildlife, their habitats,
sustainable economic development and national security.
CAMPAIGNS – ILLEGAL WILDLIFE TRADE
Conservation Highlights, June 2015
11. REGIONAL CAMPAIGNS
WWF supports and organizes different campaigns aimed to
stop degradation of natural habitats and raise awareness on
hot environmental issues.
Conservation Highlights, June 2015
15. WWF’s “Year of the Tiger” campaign in 2010 was central to
mobilizing global efforts to save the tiger. With many partners,
WWF helped shape both the global strategy to double tiger
numbers and the national plans in the tiger range states. The first
results are encouraging.
CAMPAIGNS - TIGERS
Conservation Highlights, June 2015
19. BIODIVERSITY
WWF’s biodiversity meta-goal is to ensure the integrity of the
most outstanding natural places on Earth. This includes the
protection of biodiversity in high conservation priority areas, and
restoring populations of those species with the highest
ecological, economic and cultural value.
Conservation Highlights, June 2015
24. WWF’s second meta-goal is to reduce humankind’s Ecological
Footprint so that we live within the renewable resource limits of
our planet. This builds on strong foundations and targets
humanity’s carbon, commodity and water footprints which have
the greatest impact on biodiversity.
FOOTPRINT
Conservation Highlights, June 2015
34. The climate crisis tests WWF’s ability to leverage political
commitment across the planet at huge scale. WWF aims for a
legally-binding, science-based agreement that will equitably
address issues such as finance and vulnerable countries, while
achieving rapid emissions reductions that can limit global
average temperatures rising above 1,5°C, beyond which
catastrophic impacts are inevitable
CLIMATE CHANGE
Conservation Highlights, June 2015
40. By highlighting champions for the environment, WWF recognises
their contribution and leadership, while profiling conservation
success and, above all, showing what can be achieved by
committed individuals who inspire others to take up the challenge
to secure a living planet.
PEOPLE
Conservation Highlights, June 2015
43. ON THE HORIZON
On the Horizon looks at a couple of the important events and
developments coming up which WWF can use to progress
our conservation aims.
Conservation Highlights, June 2015