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How to harness the
power of digital
systems for a
stronger brand ?
by
of the value of the
brand is based on intangible
assets, such as levels of
awareness, knowledge, and
specific image attributes.
96%
Source: Interbrand
The areas where brands
are used have become
unlimited.
Applications
Brand architecture and its applications
Brand
fundamentals
Signage
Digital Advertising
Packaging
Sales
collateral
Stationery
Office
Architecture Other
Logo, fonts… POS signage
Web platforms
Posters, press,
TV
Product
packaging
Sales
documents
Business cards,
letterhead
PowerPoint
master
Interior/exterio
r archi. charter
…
Institutional brand Commercial brand
Uses
Brand
The more stakeholders there are,
the more critical it is to master
distribution of the brand image
Deploying the brand to internal and external users
6
brand
management
marketing and
communication
departments, and
other departments
network, franchise,
international
teams...
suppliers, agencies,
partners
Controlling consistency and ensuring
brand ownership
Goals:
Control consistency of brand
image on all types of media.
Ensure that people internally
and externally feel ownership for
the brand's identity codes.
8
9
| brand center
Integrated brand identity management platform.
Why does it exist?
A simple but clever solution for brand management
across the company worldwide.
An integrated solution
 Centralizes all of your brand collateral in a
single location.
 Always delivers up-to-date content.
 Facilitates exchange among all users of the
brand.
Assistance
• To guide you, examine and analyze your
brand space and meet your goals for raising
brand culture awareness internally and
externally.
A brand platform
 Unites all your stakeholders around a common vision.
 Activates your brand in your target audiences.
 Accelerates people's understanding while making daily work easier.
A global solution
Simple
Even for non-computer specialists
and non-marketers.
Ergonomic
Easy-to-use for all.
Customizable
Modular / Dynamic.
Managed
investment
SecureFast
Easy to deploy.
Thanks to the Plan.Net Brand Center:
 Propagate your brand's identity
codes in real-time.
 Achieve economies of scale.
 Save time.
 Streamline your brand
communication, changes and news.
 Handle all the attributes of your
brand and all its applications.
14
 Share good practices.
 Access from anywhere, 24/7, with
complete security.
 Handle legal issues and royalties.
 Reinforce brand culture awareness
across your target audience.
 Create a sense of belonging.
 Develop brand imagination and
stimulate innovation.
Distribute Infuse Control
Brand Center fields of application.
15
DNA
brand essentials 01
identification
download
library
centralization
02
03
best-practices,
charters,
campaigns
communication
real-time
updates
newsletters 05
updates
management,
marketing, other
stakeholders 06
collaboration
04
multi-support
applications
derivatives
Your brand
Features.
16
Create the optimal scenario for your brand charter.
 Multi-mode content presentation: easily downloadable modules,
simplified navigation...
 Dynamic content animation.
 Customizable navigation experience.
17
A proven navigation system.
 Ultra high-performance search engine, with
assisted text entry.
 Visual navigation with simplified thumbnails.
 Common thread for all page levels.
You will access desired content faster
than ever before.
Search engine.
 Assisted entry with auto-completion.
 Results pages with visual preview.
 Continuous page and topic indexing.
19
Fast. High-performance. Complete.
Integrated notification center.
 Administrator-controlled notifications
(alert planning).
 "In case I'm away" alert management
for users.
 Accessible at all times.
 Non-invasive system.
20
Receive real-time alerts regarding brand news and
important updates.
Download cart.
21
Create your own content archive to take with you anywhere.
 Create content "packages" while
navigating.
 Download files in .ZIP format.
 Archive storage.
Also available on tablets.
 Take it everywhere.
 Facilitates working in groups.
 HTML5-compatible content.
22
Managing access rights.
 Manage user access rights.
 Manual or semi-automated user accreditation.
 Management of content rights and user licences.
23
Protect content and its use.
Country localization.
 Choose the language and reuse it automatically in future
sessions.
 Management of language characters.
 Management of right-to-left reading.
24
Deploy your brand internationally, regardless of the
language.
Web accessibility.
 RGAA (French accessibility label) certification
possible.
 Compatible with the most recent and the oldest
browsers (IE6).
 Technical standards for development.
 Validation of Web accessibility with screen reader.
25
Make sure that everyone has access to the same information.
And much more!
26
News Download
large files
Brand quiz Brand newsletter Approval workflow Question box /
Suggestions
Access statistics Responsive design
History Favorites
facts and
figures
about plan.net France.
digital. independent. integrated.
27
50
employees
13 years
organic growth exclusively
member of the
‘House of
Communication’fully integrated agency model on / off-line
100%independent
5 M€
in millions of euros
(annual revenues 2012)
28 offices
around the world
plan.net international
28
Mexico CityMexico City
PanamaPanama
BogotaBogota
QuitoQuito
Santiago de ChileSantiago de Chile
MiamiMiami
New YorkNew York
ParisParis
MadridMadrid
MilanMilan
LondonLondon
Bruxelle
s
Bruxelle
s
ZurichZurich
MunichMunich
Hambur
g
Hambur
g
BerlinBerlin
ViennaVienna
MoscowMoscow
Sao PauloSao Paulo
Buenos AiresBuenos Aires
DubaiDubai DehliDehli
Singapor
e
Singapor
e
BeijingBeijing
SeoulSeoul
TokyoTokyo
Shangha
i
Shangha
i
SydneySydney
How may I help you ?
Contact me by phone or email and
we will fix an appointment to study
your project together.
+33 (0) 6 33 68 12 84
w.troillard@plan-net.fr
William Troillard, Business Developper, France
29

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Brand Center : the brand consistency solution [EN]

  • 1. How to harness the power of digital systems for a stronger brand ? by
  • 2. of the value of the brand is based on intangible assets, such as levels of awareness, knowledge, and specific image attributes. 96% Source: Interbrand
  • 3. The areas where brands are used have become unlimited.
  • 4. Applications Brand architecture and its applications Brand fundamentals Signage Digital Advertising Packaging Sales collateral Stationery Office Architecture Other Logo, fonts… POS signage Web platforms Posters, press, TV Product packaging Sales documents Business cards, letterhead PowerPoint master Interior/exterio r archi. charter … Institutional brand Commercial brand Uses Brand
  • 5. The more stakeholders there are, the more critical it is to master distribution of the brand image
  • 6. Deploying the brand to internal and external users 6 brand management marketing and communication departments, and other departments network, franchise, international teams... suppliers, agencies, partners
  • 7. Controlling consistency and ensuring brand ownership
  • 8. Goals: Control consistency of brand image on all types of media. Ensure that people internally and externally feel ownership for the brand's identity codes. 8
  • 9. 9 | brand center Integrated brand identity management platform.
  • 10. Why does it exist? A simple but clever solution for brand management across the company worldwide.
  • 11. An integrated solution  Centralizes all of your brand collateral in a single location.  Always delivers up-to-date content.  Facilitates exchange among all users of the brand. Assistance • To guide you, examine and analyze your brand space and meet your goals for raising brand culture awareness internally and externally.
  • 12. A brand platform  Unites all your stakeholders around a common vision.  Activates your brand in your target audiences.  Accelerates people's understanding while making daily work easier.
  • 13. A global solution Simple Even for non-computer specialists and non-marketers. Ergonomic Easy-to-use for all. Customizable Modular / Dynamic. Managed investment SecureFast Easy to deploy.
  • 14. Thanks to the Plan.Net Brand Center:  Propagate your brand's identity codes in real-time.  Achieve economies of scale.  Save time.  Streamline your brand communication, changes and news.  Handle all the attributes of your brand and all its applications. 14  Share good practices.  Access from anywhere, 24/7, with complete security.  Handle legal issues and royalties.  Reinforce brand culture awareness across your target audience.  Create a sense of belonging.  Develop brand imagination and stimulate innovation. Distribute Infuse Control
  • 15. Brand Center fields of application. 15 DNA brand essentials 01 identification download library centralization 02 03 best-practices, charters, campaigns communication real-time updates newsletters 05 updates management, marketing, other stakeholders 06 collaboration 04 multi-support applications derivatives Your brand
  • 17. Create the optimal scenario for your brand charter.  Multi-mode content presentation: easily downloadable modules, simplified navigation...  Dynamic content animation.  Customizable navigation experience. 17
  • 18. A proven navigation system.  Ultra high-performance search engine, with assisted text entry.  Visual navigation with simplified thumbnails.  Common thread for all page levels. You will access desired content faster than ever before.
  • 19. Search engine.  Assisted entry with auto-completion.  Results pages with visual preview.  Continuous page and topic indexing. 19 Fast. High-performance. Complete.
  • 20. Integrated notification center.  Administrator-controlled notifications (alert planning).  "In case I'm away" alert management for users.  Accessible at all times.  Non-invasive system. 20 Receive real-time alerts regarding brand news and important updates.
  • 21. Download cart. 21 Create your own content archive to take with you anywhere.  Create content "packages" while navigating.  Download files in .ZIP format.  Archive storage.
  • 22. Also available on tablets.  Take it everywhere.  Facilitates working in groups.  HTML5-compatible content. 22
  • 23. Managing access rights.  Manage user access rights.  Manual or semi-automated user accreditation.  Management of content rights and user licences. 23 Protect content and its use.
  • 24. Country localization.  Choose the language and reuse it automatically in future sessions.  Management of language characters.  Management of right-to-left reading. 24 Deploy your brand internationally, regardless of the language.
  • 25. Web accessibility.  RGAA (French accessibility label) certification possible.  Compatible with the most recent and the oldest browsers (IE6).  Technical standards for development.  Validation of Web accessibility with screen reader. 25 Make sure that everyone has access to the same information.
  • 26. And much more! 26 News Download large files Brand quiz Brand newsletter Approval workflow Question box / Suggestions Access statistics Responsive design History Favorites
  • 27. facts and figures about plan.net France. digital. independent. integrated. 27 50 employees 13 years organic growth exclusively member of the ‘House of Communication’fully integrated agency model on / off-line 100%independent 5 M€ in millions of euros (annual revenues 2012) 28 offices around the world
  • 28. plan.net international 28 Mexico CityMexico City PanamaPanama BogotaBogota QuitoQuito Santiago de ChileSantiago de Chile MiamiMiami New YorkNew York ParisParis MadridMadrid MilanMilan LondonLondon Bruxelle s Bruxelle s ZurichZurich MunichMunich Hambur g Hambur g BerlinBerlin ViennaVienna MoscowMoscow Sao PauloSao Paulo Buenos AiresBuenos Aires DubaiDubai DehliDehli Singapor e Singapor e BeijingBeijing SeoulSeoul TokyoTokyo Shangha i Shangha i SydneySydney
  • 29. How may I help you ? Contact me by phone or email and we will fix an appointment to study your project together. +33 (0) 6 33 68 12 84 w.troillard@plan-net.fr William Troillard, Business Developper, France 29

Hinweis der Redaktion

  1. The consistency of a brand image is a precious asset. 84% for American Express Source: Interbrand My purpose is not to speak to you about these statistics (which are all well-known), but to take a look at how the digital world can be leveraged to harmonize... coordinate, and unify professions... Your marketing mission has become a digital exercise: hearing the consumer in real-time.
  2. From the consumer's perspective By increasing media outlets and relational modes In this context, the goal is to: - master brand over-exposure - channel the dilution of messaging and the consistency of the brand image - Avoid a lack of consistency with respect to the brand experience
  3. From the business perspective Demanding in terms of consistency, rigor, discipline. With increasing numbers of services and people, this involves: - developing knowledge, agreement, and ownership of the brand - communicating brand changes and news - streamlining the changes