Social media for Non Profits | ProjectGirl.org Success
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Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.
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Social media for Non Profits | ProjectGirl.org Success
- 1. ProjectGirl.org: Case Study: How to use Social Media to Mobilize and Win a Grant Madison Non Profit Day, August 11, 2011 Kelly Parks Snider, ProjectGirl Co-‐Founder Wendy Soucie, Principal WSC © Copyright 2009 Wendy Soucie ConsulGng LLC -‐ All Rights Reserved
- 2. What is social media? social media: conversaGon via the Internet used to create shared value for parGcipaGng consumers and businesses It s about connecGng with people © Copyright 2009 Wendy Soucie ConsulGng LLC -‐ All Rights Reserved
- 3. 105 4/09 30,500 02/11 Website LinkedIn Directory TwiZer
- 4. Best Buy @15
- 5. Social media landscape ! 228 Million in US using ! 74.1% of US Pop. ! 130 M social network users ! Ave age of user is 32 yrs 9 © Copyright 2009 Wendy Soucie ConsulGng LLC -‐ All Rights Reserved
- 6. Build a Social Media Business Strategy Goal 16,000 b Strategy Tools 6
- 7. ProjectGirl.org (NonProfit) • GOAL: Win the highest % of the vote for program funding • OBJECTIVE 1: Be Trusted; Educate trainers and parents; be fun, sassy and relate to the kids; make it fun • OBJECTIVE 2: Drive youth to www.at 15.com Website, ask for votes for “Best Nonprofit”, Gme sensiGve contest.
- 8. ProjectGirl.org • STRATEGIES: Get known quickly, give youth reasons to parGcipate, be visible to adults, trust and brand • AUDIENCE: children and young adults 13-‐21, parents, educators, business professionals Copyright 2011 Wendy Soucie Consulting LLC | www.wendysoucie.com
- 9. Know Your Goal Build Your Strategy • Build profiles where adults hang – let them know we can be trusted • Tell the ProjectGirl kids’ stories • Share content created by kids • Entertain and inform • Ask for registraGon and vote • Empower kid evangelists • Make things very shareable
- 10. http://bit.ly/hmCudD How to Leverage Social Media Optimization!
- 11. Personalized and Targeted Email is Social
- 12. Entertain and Inform • NO Flash • Html for searchable text • Search engine opGmizaGon for every page
- 14. IdenGfy Influencers FaceBook Blogs YouTube Yahoo, Delicious, other niche TwiZer sites LinkedIn hZp://www.wendysoucie.com/social-‐media/citrixwebex-‐social-‐media-‐assessment-‐by-‐social-‐media-‐academy-‐alumni/
- 15. Understand Your Audience ! Technographics ! Demographics ! Influencers
- 16. ProjectGirl.org -‐ TacGcs Email Campaign RegistraGon & Drive Votes Group Page & Profile
- 17. Trust
- 18. Time, tools and tacGcs Source: Beth Kantar
- 19. Share ProjectGirl content via blogs
- 20. Social Networking What? • On-‐line community that builds social relaGons among people, with shared interests • Profile is required to see or parGcipate • Networks can be small/large, social/business or all of these • Web-‐based interacGons with text, presentaGon, video , or photos How? depending on site • Connect with people • Contribute content of value to your network • ParGcipate through comments, quesGons, answers Where? • FaceBook.com • LinkedIn.com • Fastpitch.com • Ecademy.com © Copyright 2009 Wendy Soucie ConsulGng LLC -‐ All Rights Reserved
- 21. Building Community Empowering Evangelist
- 22. The kids share their stories
- 23. Results!
- 24. 6 ways social media can improve business as usual 1) Expanding the conversaGon before and beyond the donaGon or call to acGon 2) Developing relaGonships with online influencers 3) Discovering hidden knowledge to increase online effecGveness © Copyright 2009 Wendy Soucie ConsulGng LLC -‐ All Rights Reserved
- 25. 6 ways social media can improve business as usual (cont.) 4) Sharing valued-‐added content in mulGple ways across mulGple channels 5) CollecGng Gmely feedback from current, potenGal, past and lost donors, clients 6) Understanding important issues relevant to your target audience Stay nimble © Copyright 2009 Wendy Soucie ConsulGng LLC -‐ All Rights Reserved
- 26. Strategic Alliances – Joint Ventures • Wendy Soucie ConsulGng -‐ Principal • Social Business ConsulGng Group (Sobizco) -‐ founding partner • End Result MarkeGng • Nurture markeGng, research, social media • Social Media Academy • CerGfied Social Media Consultant • Founding Gold Member and Alumni • Black Diamond Consultant • Social Media Academy Faculty 2011 • Xeesm – Social CRM – Business Partner – Wisconsin • Photo credits Istock Photo