1. The Power Trio: APIs, Cloud
Platforms, Lifecycle Management
John R. Rymer, Vice President, Principal Analyst
March 13, 2014

2. October 2013 “Competitive Strategy In The Age Of The Customer”
Welcome To The Age of the Customer
Client/server
Web
Mobile Shift

3. The challenge: Manage conflicting
lifecycles
November 2012 “Drive Business
Transformation With Digital Customer
Experiences”
Mobile apps
Multichannel
“Customer-facing”

4. © 2012 Forrester Research, Inc. Reproduction Prohibited
Expand
engagement,
loyalty, and
retention.
Create
reinforcing
channels.
Take cost out
of business
processes.
Sweeten
revenue
streams.
Create new
revenue
streams.
Solve unsolved
problems.
What’s the
scope of your
digital
ambition?

5. © 2014 Forrester Research, Inc. Reproduction Prohibited 5
More than 25% of IT spend on customer-facing systems
31%
62%
2012
2014
Base: 423 IT/Marketing Professionals Source: Forrester Research – IBM Customer-facing Applications Survey Q1, 2013
A tidal wave is approaching

6. © 2012 Forrester Research, Inc. Reproduction Prohibited
Introducing
the Power Trio
APIs
Cloud
platforms
Innovation
&
Flexibility
Lifecycle
manage-
ment (CI)
6

7. © 2014 Forrester Research, Inc. Reproduction Prohibited 7
APIs are everywhere
Specialized Media, authentication, gamification, voice …
SaaS Salesforce.com, Dynamics CRM…
Business
services
Billing, commerce …
Platform
services
Web, mobile, multichannel …
Data services File, database …
Infrastructure
services
Processing, storage, network …
7

8. © 2014 Forrester Research, Inc. Reproduction Prohibited 8
The two roles of APIs
Consume
• Reuse rather than
reinvent
• Subscribe rather
than sustain
• Update rather than
migrate
Provide
• Let developers
extend your
business value
• Distribute your data
with smarts and
context

9. © 2014 Forrester Research, Inc. Reproduction Prohibited 9
Cloud is quicker
Top 5 Reasons To Select A Cloud Platform
“Why did your development team choose the cloud environments that you
currently use?”
Base: 125 North American and European enterprise software developers using cloud; Source: Forrsights
Developer Survey, Q1 2013

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Why cloud is quicker
Auto
provisioning &
configuration
Auto- and
easy scaling
Continuous
integration services
Productivity
tools
Reuse of
business
services and
data

11. Lifecycles: Managing the application
delivery value stream
February 2014 “Application Delivery In The Modern Age”

12. Why applications are late
February 2014 “Application Delivery In The Modern Age”

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September 2013 “The Seven Habits Of Highly Effective DevOps”
Feedback and -forward enable a true life
cycle

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October 2013 “More Engineering, Less Dogma: The Path Toward Continuous Delivery Of Business Value”
Different techniques support the new
cadences

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4 adoption approaches
› Use for customer-facing innovations
› Use to enrich customer-facing applications
› Use to modernize your core for greater
responsiveness
› Use to meet nonfunctional requirements

16. © 2014 Forrester Research, Inc. Reproduction Prohibited 16
WSO2 API Management
The Forrester Wave™ is
copyrighted by Forrester
Research, Inc. Forrester and
Forrester Wave™ are
trademarks of Forrester
Research, Inc. The Forrester
Wave™ is a graphical
representation of Forrester's
call on a market and is plotted
using a detailed spreadsheet
with exposed scores,
weightings, and comments.
Forrester does not endorse
any vendor, product, or
service depicted in the
Forrester Wave. Information is
based on best available
resources. Opinions reflect
judgment at the time and are
subject to change.

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WSO2 App Factory
› A product for managing the lifecycle of development into operations
• Utilizing private cloud infrastructure
› Integrates multiple development tools into a cloud offering
• Forge capabilities: SVN, Git, Self-service provisioning
• Continuous Development: automated build and test
• Governance: Versioning, lifecycle management, dependency
management
• API Management: API Portal, key management
• Data source management: Across
• Cloud PaaS deployment of code in managed versioned stages (e.g.
Dev, Staging, Production)
› Also available as part of WSO2 Cloud Preview
17

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19. Partner
Registers
Allocated a
development
env (Git,
Jenkins, etc)
Subscribes
to APIs
Code/Build/
Test
Deploy
Publish new
APIs and
Apps Store

20. Thank you
John R. Rymer
+1 650.581.3857
jrymer@forrester.com
@johnrrymer
With
Kurt Bittner
kbittner@forrester.com