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APIs: The Products of the 21st Century
September 9, 2020
Hello!
Nuwan Dias
VP and deputy CTO for API Management and Integration - WSO2
@nuwandias
Anything that can be offered to a market to satisfy the desires or needs of a
customer.
What is a Product?
3
Delivering business value to customers
4
Consumer
Applications APIs Business Services /
System of Records
The Growth of the Application Market
5
2.2 Million Apps 2.8 Million Apps
● 2.7 billion smartphone users globally.
● 1.3 billion tablet users globally.
● Mobile app revenue expected to grow to $189 billion in 2020.
● Average smartphone user uses 30 apps monthly.
Applications give value to the Customer
6
Customer Product Value
Value, is what you should be selling
Customer Product Value
How to build your value proposition?
● Pick your customer.
● Understand their pain points.
● Understand the goals of your customer.
● Know the available assets to build upon.
8
APIs are the “Interface” to the value
proposition. They are building the
foundation of our digital experience.
APIs do two valuable things.
● APIs connect your customers to your data and services.
● APIs simplify that connection process.
The API Wave
10
Makes it easy to securely connect your bank to
the apps you want to use
Growing a business is also about building
products your customers aren’t asking for,
but would love to use when built.
The API Product Factory
Manufacturing
● Building your API.
● Different technologies - REST, SOAP,
GraphQL, gRPC, Events, etc.
Assembly
● Integrating systems and services to build
APIs.
Packaging
● Packaging APIs to form products
● Creating documentation
● Associating business plans
● Categorization
Delivery
● API Platforms (Marketplaces)
● Catering to demand
Automation
● API Automation techniques
● CI/CD and delivery pipelines
API Product Lifecycle
The WSO2 Platform
ENTERPRISE INTEGRATION
Low code
Integration
Streaming
Integration
Code based
Integration
IDENTITY AND ACCESS MANAGEMENT
Identity
Federation
SSO
MFA and
Adaptive Auth
APIs API Products
Make your APIs Discoverable
15
API User Portal
Tags
Catégories
Search
Make your APIs Easy to Use
API User Portal
Intuitive Interfaces
Trial Run (Sandbox)
Business
Documentation
Technical
Documentation
“The Wells Fargo Gateway developer portal makes it fast and easy for
customers to integrate application programming interfaces (APIs) that access
their financial data” - BusinessWire
Automate your API Development Lifecycle
MANAGEMENT PLANE
API Publisher Developer
Portal
Business Value
Reporting
CONTROL PLANE
Key Manager Traffic Manager Anomaly
Detection
DATA PLANE
Edge APIs Process APIs System APIs
API Developer
Checks In
Code
Triggers
CI/CD
CI/CD
API Product
Manager
Application
Developer
Application
User
Make your APIs Safe to Use
API Gateway, Access Control and Federation
Standard protocols and well
known channels
User convenience
Patterns, ML and AI
End to End API Security
API Security is much more than Authentication and Authorization!
API
Bot Detection
Authentication
& Authorization
Rate Limiting
Payload
Scanning
Payload
Scanning
Data Redaction
Surveillance
Logs
AI / ML Analysis
Make your APIs Scale to Demand
API Gateways, throttling and rate limiting
CONSUMER DEMAND
SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND
MONOLITHIC
BUSINESS APP
ENTERPRISE
APPS
DEPARTME
NTAL APPS
SAAS APPS
PUBLIC /
PRIVATE APIS
SERVERLESS &
MICROSERVICES
1970s
|
MAINFRAME
1980s
|
IT
AWAKENING
1990s
|
INTERNET
2000s
|
MOBILE
2010s
|
IoT/AI
2020+
|
DIGITAL NATIVE
1
10
102
103
105
109
Scale up fast on demand
Scale down to prevent
resource wastage
Prevent systems from
overheat
Build an Elastic Data Plane
MANAGEMENT PLANE
API Publisher Developer
Portal
Business Value
Reporting
CONTROL PLANE
Key Manager Traffic Manager Anomaly
Detection
API
DATA PLANE
API API API
Iterate and Improve your API Product
Business Value Reporting,
Operational Metrics, Developer
Metrics (NPS, community, churn)
Monitor usage and metrics
Get feedback from
developers
Innovate - New API versions,
lifecycle management and
migration of consumers
https://wso2.com/about/customers/qantas/
Build business models for your API Product
API Monetization and Billing
Implicit monetization
Explicit monetization
● One time pay
● Pay as you go
● Subscription based
● Revenue share
API delivery models
Forrester wave for API Management Solutions: Q3 2020
Download link: https://wso2.com/resources/analyst-reports/the-forrester-wave-api-management-solutions-q3-2020/
● Built in plugins for third party IDP integrations (Okta, KeyCloak, etc).
● Private Jet Microgateways on Kubernetes
● Git Integration support for the API Controller (:> apictl)
● Built in synchronizer for API Gateway artifacts (no NFS, RSync, etc).
● GraphQL - Query complexity based subscription policies.
● And more ……
Download: https://wso2.com/api-management/
Docs: https://apim.docs.wso2.com/en/latest/
Announcing WSO2 API Manager v3.2.0
25
wso2.com
Thanks!

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[WSO2 Summit APAC 2020] APIs: The Products of the 21st Century

  • 1. APIs: The Products of the 21st Century September 9, 2020
  • 2. Hello! Nuwan Dias VP and deputy CTO for API Management and Integration - WSO2 @nuwandias
  • 3. Anything that can be offered to a market to satisfy the desires or needs of a customer. What is a Product? 3
  • 4. Delivering business value to customers 4 Consumer Applications APIs Business Services / System of Records
  • 5. The Growth of the Application Market 5 2.2 Million Apps 2.8 Million Apps ● 2.7 billion smartphone users globally. ● 1.3 billion tablet users globally. ● Mobile app revenue expected to grow to $189 billion in 2020. ● Average smartphone user uses 30 apps monthly.
  • 6. Applications give value to the Customer 6 Customer Product Value
  • 7. Value, is what you should be selling Customer Product Value
  • 8. How to build your value proposition? ● Pick your customer. ● Understand their pain points. ● Understand the goals of your customer. ● Know the available assets to build upon. 8
  • 9. APIs are the “Interface” to the value proposition. They are building the foundation of our digital experience.
  • 10. APIs do two valuable things. ● APIs connect your customers to your data and services. ● APIs simplify that connection process. The API Wave 10 Makes it easy to securely connect your bank to the apps you want to use
  • 11. Growing a business is also about building products your customers aren’t asking for, but would love to use when built.
  • 12. The API Product Factory Manufacturing ● Building your API. ● Different technologies - REST, SOAP, GraphQL, gRPC, Events, etc. Assembly ● Integrating systems and services to build APIs. Packaging ● Packaging APIs to form products ● Creating documentation ● Associating business plans ● Categorization Delivery ● API Platforms (Marketplaces) ● Catering to demand Automation ● API Automation techniques ● CI/CD and delivery pipelines API Product Lifecycle
  • 13. The WSO2 Platform ENTERPRISE INTEGRATION Low code Integration Streaming Integration Code based Integration IDENTITY AND ACCESS MANAGEMENT Identity Federation SSO MFA and Adaptive Auth
  • 15. Make your APIs Discoverable 15 API User Portal Tags Catégories Search
  • 16. Make your APIs Easy to Use API User Portal Intuitive Interfaces Trial Run (Sandbox) Business Documentation Technical Documentation “The Wells Fargo Gateway developer portal makes it fast and easy for customers to integrate application programming interfaces (APIs) that access their financial data” - BusinessWire
  • 17. Automate your API Development Lifecycle MANAGEMENT PLANE API Publisher Developer Portal Business Value Reporting CONTROL PLANE Key Manager Traffic Manager Anomaly Detection DATA PLANE Edge APIs Process APIs System APIs API Developer Checks In Code Triggers CI/CD CI/CD API Product Manager Application Developer Application User
  • 18. Make your APIs Safe to Use API Gateway, Access Control and Federation Standard protocols and well known channels User convenience Patterns, ML and AI
  • 19. End to End API Security API Security is much more than Authentication and Authorization! API Bot Detection Authentication & Authorization Rate Limiting Payload Scanning Payload Scanning Data Redaction Surveillance Logs AI / ML Analysis
  • 20. Make your APIs Scale to Demand API Gateways, throttling and rate limiting CONSUMER DEMAND SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND MONOLITHIC BUSINESS APP ENTERPRISE APPS DEPARTME NTAL APPS SAAS APPS PUBLIC / PRIVATE APIS SERVERLESS & MICROSERVICES 1970s | MAINFRAME 1980s | IT AWAKENING 1990s | INTERNET 2000s | MOBILE 2010s | IoT/AI 2020+ | DIGITAL NATIVE 1 10 102 103 105 109 Scale up fast on demand Scale down to prevent resource wastage Prevent systems from overheat
  • 21. Build an Elastic Data Plane MANAGEMENT PLANE API Publisher Developer Portal Business Value Reporting CONTROL PLANE Key Manager Traffic Manager Anomaly Detection API DATA PLANE API API API
  • 22. Iterate and Improve your API Product Business Value Reporting, Operational Metrics, Developer Metrics (NPS, community, churn) Monitor usage and metrics Get feedback from developers Innovate - New API versions, lifecycle management and migration of consumers https://wso2.com/about/customers/qantas/
  • 23. Build business models for your API Product API Monetization and Billing Implicit monetization Explicit monetization ● One time pay ● Pay as you go ● Subscription based ● Revenue share API delivery models
  • 24. Forrester wave for API Management Solutions: Q3 2020 Download link: https://wso2.com/resources/analyst-reports/the-forrester-wave-api-management-solutions-q3-2020/
  • 25. ● Built in plugins for third party IDP integrations (Okta, KeyCloak, etc). ● Private Jet Microgateways on Kubernetes ● Git Integration support for the API Controller (:> apictl) ● Built in synchronizer for API Gateway artifacts (no NFS, RSync, etc). ● GraphQL - Query complexity based subscription policies. ● And more …… Download: https://wso2.com/api-management/ Docs: https://apim.docs.wso2.com/en/latest/ Announcing WSO2 API Manager v3.2.0 25