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Alchemy of the API Economy

Become a contender in today’s API Economy! We list the top five drivers of the global digital economy, and use cases that will help you leverage on derived business benefits.


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Alchemy of the API Economy

  1. 1. Build new Channels and Ecosystems Internet Of Things Business Benefits • Asset Productivity • Employee Productivity • Supply chain and logistics efficiency • Increase return on R&D investments WSO2 delivers on the promise of the connected business with the only completely integrated enterprise middleware platform. Our focused API solution enables Fortune 500 enterprises across various industries to build, integrate and manage APIs. These customers leverage our API Management platform, in combination with our integration and security capabilities, to thrive in today’s growing API economy. Become a contender in today’s API Economy! We list the top five drivers of the global digital economy, and use cases that will help you leverage on derived business benefits. Alchemy of the API ECONOMY Business Benefits • Higher Reach • Improve Customer Engagement • Create a Direct Marketing Channel • Cultivate Customer Loyalty • Provide Value to Your Customers • Build Brand and Recognition • Improve Customer Engagement Mobile Market By 2017 721 billion$ subscribers >450 million Internal Innovation Telco cut operation costs by exposing services via APIs $ AT&T / Dialog Axiata APIs significantly reduce developer on-boarding time through code reuse, increasing productivity. APIs to leverage customer information to airline services, increasing customer satisfaction. Boeing External Innovation 30%market share Trimble Trimble PaaS supports a wide range of IoT devices, offering APIs out of the PaaS and supporting partner onboarding 2.4 Billion$ (2014 revenue) >25 million registered users box.com secure corporate content platform-as-a-service 4.1 Billion$ (2014 revenue) Apps on App Cloud Salesforce 2000 Mobile Applications Paypal >624 million mobile transactions $ ebay 27.9 billion$ 34% of total volume 2014 >50 million global subcribers >800 Types of devices Netflix connects online consumers to local retailers 10,000 via APIs MyWebGrocer Amazon uses pricing and product inventory APIs to change prices >2.5 million times per day APIs help connect healthcare providers with mobile health and wellness apps and devices healthcare >7,500 partners ExpediaAffiliate Network $1.5 billion annual travel bookingsa Business Benefits • Combines multiple technologies into a seamless cloud environment • Lower total cost of ownership • Improve accessibility • Improve flexibility • Allow third-parties to develop, deploy, test and manage new APIs • Rapid deployment • Ease of integration and configuration Business Benefits • Superior Partner Enablement • New Opportunities • Intelligent Targeting • Implementation of BYOD strategies • Innovation through Data Tesla driven automatically (sensors and data) fuel efficient BDigital e-health and smart home platform senior citizens to gain autonomy by leveraging IoT devices IoT devices APIspartners developers employees consumers Business Benefits • Reduced Complexity • Improved Change Management • Improved Productivity • Reduction of cost • Increased Revenue Alchemy of the API ECONOMY

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