Presentation about internet marketing agency Portent Interactive, their history and philosophy.

1. t Ma rke ting
Inte e
rnactive
In
eedork with Portent Inter
S ucc w should
W hy you
by Portent &

2. ey the re.
H

3. on der ing
bab ly w scre en.
u’re pro ny our
Yo ar at o
the re’s
why

4. erac tive
rte nt Int nsi der
I s Po the y co
g to say
tr yin ts r ats?
the ir c lien

5. No pe.

6. o rten t’s
ide to P
ag rea t gu
A ra t is
oug h...
s tory , th

7. s mar t...
..R ats are
.

8. cu riou s...
Cr eati ve &
...

9. rvi vor s...
ac tica l su
.. .Pr

10. anim als.
d social
...an

11. u ires all
ting req
ma rke
In ter net
ribu tes.
th ose att

12. as ‘ em.
Por te nt h reat ive
r, s ma rt, c
30 cle ve elp you
o ca nh
ople wh ern et.
pe the int
wu sing
gro

13. di n 19 95.
ten t st arte
Por
whoa. 13 years in
business. They
must know a
thing or 2.

14. ve is n ot:
In tera cti ncy , or a
P ort ent crea tive a ge
mpa ny, a
d esig n co gf irm. ngs.)
A etin r feeli
rch mark . It hu rts ou
sea us those
e don’ t call
(Pleas

15. tive is:
nte rac ket ing
P orte nt I
ter net mar
le-b rai n in
Aw ho
a gen cy.

16. ng s it all
ro ach bri ign,
T app h, social, des ke you
heir - searc
er g-t o ma
to geth mar ketin
hnol ogy,
tec
ccess ful.
su I wouldn't be
here right now
without Portent.

17. ’s Clie nts
P ort ent p roud of:
lk s the y’re
Are all fo
(there are a lot more)

18. Ex per tise
P orte nt’s e lead ers:
ized by th
Is re cogn

19. od in S aid
th G an Lu rie,
W ha t Se p roje ct by I
arke ting
A bou tam
t’s C EO:
P orten
“Ian did my favorite one. Touches all the (sic) usual
buttons, but in a more original way... The only 10
on my list.”
(Regarding Copyblogger writing and landing page contest.
He still came in 2nd. Dang it.)

20. team s.
en t ha s3
P ort

21. me nt t eam
ed eve lop ons.
Th b appl icati
tes gre at we
wri
none of them
wear nerdy
glasses, by the
way

22. ati ve t eam
The cre lls yo ur st ory.
writes & te
des igns,

23. eti ng t eam ther with
he ma rk it all toge
T egy a nd ties
cron yms.
the strat f oth er a
does nd l ots o
O, P PC a
SE

24. me mb ers
ey t eam pictu res...
A fe wk rass ing b aby
embar
With r eally

25. ie rnet
Ian Lur . He is the inte
k and
Por tent og, a boo
Ian s t arted , wit h a bl e sub ject.
eting geek gigs on th
mar k king
onal spea
o ccasi
(he’s bigger now)

26. ach r pro jects
Tr acy Be eeps you
OO. He k our
o rten t’s C and g uides
Is P smo othly
run ning
ve te am.
cr eati
(he’s camera shy. that’ll teach him.)

27. de nR oot p the
Bra n e he ads u e of
s CT O. H uilds som
Is Por tent’ m, a nd b
men t tea n-ho use.
dev elop ls we use i
grea t too
the
(Branden, at age 2)

28. M ars ten . She
liza bet h PC) team
E r-cli ck (P PPC
r pay -pe king
Lead s ou ch fo r ma effic ient.
mag i c tou duct ive &
h as a more pro
ca mpa igns
(still loves Rainier Beer)

29. S chm itz e opt imiz ation
T om sear ch e ngin
edia
ne o f our r soc ial m
Is o ’s als o ou
g urus . He ng!
linge r. Ba
g uns
(these days he takes the bus)

30. I ngm ire a tive l ead.
J ade rite r and cre
ad c opyw
Is o ur le arket ing.
ws M
(now wears shoes to work)
She Kno

31. aB urg ess jects with
A rian age s pro
and man ads s pin.
cts tr affic s ou r he
Dire that make
a ma stery
(she’s in charge)

32. aA bra ham l-aro und
Ann t desi gner and al
a bri llian
Is pe.
c reat ive ty (ever the artist)

33. es Gro ver and d esig ner.
Mil d XH TML guru
SS an
I saC (never wears this hat to work)

34. a chm ann
ist oph er B
Chr n t gen ius.
evelo pme
Is ad (knows how to rock)

35. anO ver from raw
Ja nn V bus ines s sys tems
se ntire nds.
Cr eate r bar e ha
wit h he
code (and loves squirrels)

36. M edr ano d us eful.
Ja rrod ha t’s p retty an
te s Fla sh t
Crea
(has much better table manners now)

37. hM ac kay stra tegy
S ara c coun ts and
s cli ent a
Ha ndle
fine sse.
with (has changed her hairstyle)

38. sell
nd y Sc haff s tha t hel p you
A a ppli cation
Build s web
re st uff.
mo
(still drives a black car)

39. na Bro oks s ends you
S hau s the b ills,
ffice , pay
R uns the o
yo urs.
(still loves trail mix)

40. ar ket ers
y’re A ll M mark eter.
The n t is a
orte
ryone at P
Eve
Whatever we do for you - design,
development, search marketing,
marketing strategy - we’ll keep your
marketing goals in mind.

41. ur Pro cess
O
?
Research & Discovery Execute Observe & Adjust
Goals Design Analytics
Keywords Copywriting Search rankings
Personas Development Link count
Creative Questionnaire PPC Setup Reputation tracking
Requirements SEO Review Sentiment monitoring
Media Plan Social Media Revised plan
created using Figures by Thor
t.lund@mac.com
Don’t worry, we have a flowchart.
If you prefer it, we’ll send it to you.
It requires a piece of paper about 4’ x 8’.

42. S ucc ess deve lopm ent
R eal e dia,
cial m and into th e top
en t us ed so omst
Port mov e Gro
& SE O to en g ifts’.
‘gro omsm
3 for
whoa. 13 years in
Revenue tripled,
business. They
must know a
by the way.
thing or 2.

43. ess Goo gle’s
R ea lS ucc t tak e ov er
ed A dhos ults.
tent help earc h res
Por orga nic s
loca l and
and
increased
their lead
flow

44. lS ucc ess camp aign
Rea ’s lan ding page
derm usik
Kin reco rds.
brok e all

45. lS ucc ess AMA W to
R ea with the I egy.
n t wo rked nline strat
P orte e th eir o
olut ioniz
rev
they won
an award,
too

46. al Suc cess eting took
R e tern et m ark
pan y to a
ice i n com
Full -serv from a new .
mAg enda t3y ears
mo yer i n jus
m ajo r pla
momAgenda's
owner calls
Portent quot;her
secret weaponquot;

47. To Do: rtent Intera ctive. com.
.com.
our si te: Po nMar keting
☐ Read Conve rsatio
Ian’s blog:
☐ Read
Ian’s book.
☐ Read Intera ctive.
act Po rtent
☐ Cont
206.575.3740
thanks for info@portentinteractive.com
reading!