Suche senden
Hochladen
Signs and Portents: Search and Social in 5 years
•
2 gefällt mir
•
6,256 views
Ian Lurie
Folgen
Melden
Teilen
Melden
Teilen
1 von 98
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Seattle Interactive Conference
Please be social
Please be social
Murray Galbraith
Signs of day of judgement
Signs of day of judgement
FAHIM AKTHAR ULLAL
Quran, Hadith and Technology
Quran, Hadith and Technology
Suhailan Safei
Presentation on islamic jurisprudence
Presentation on islamic jurisprudence
Rana Muneer Ahmad
Importance Of AHADITH
Importance Of AHADITH
Hasan Khan
The day of judgement
The day of judgement
Atykah Aura
Five pillars of islam
Five pillars of islam
Mir Zaman Shah
Empfohlen
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Seattle Interactive Conference
Please be social
Please be social
Murray Galbraith
Signs of day of judgement
Signs of day of judgement
FAHIM AKTHAR ULLAL
Quran, Hadith and Technology
Quran, Hadith and Technology
Suhailan Safei
Presentation on islamic jurisprudence
Presentation on islamic jurisprudence
Rana Muneer Ahmad
Importance Of AHADITH
Importance Of AHADITH
Hasan Khan
The day of judgement
The day of judgement
Atykah Aura
Five pillars of islam
Five pillars of islam
Mir Zaman Shah
Importance of hadith
Importance of hadith
Muhammad Sher
Chapter 2: The Sources of Islamic Law and Jurisprudence Methods
Chapter 2: The Sources of Islamic Law and Jurisprudence Methods
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
Islam and science presentation (adrita)
Islam and science presentation (adrita)
Mumtahina Adrita
Sources of Islamic law
Sources of Islamic law
flashbulbnerd777
Principles of islamic jurisprudence
Principles of islamic jurisprudence
hambal007
Horizontal Leadership Managing Change And Complexity Eng 2009
Horizontal Leadership Managing Change And Complexity Eng 2009
Gunnar Westling
The Power of Gaming: A Brief Why, What, and How of Video Games in Libraries
The Power of Gaming: A Brief Why, What, and How of Video Games in Libraries
Maggie Hommel Thomann
Noesmentira
Noesmentira
Silvano Leonardo Gomez A.
Principios rectores de la politica de seguridad ciudadana
Principios rectores de la politica de seguridad ciudadana
Luis Duran
Day 3 2nd_weekcris
Day 3 2nd_weekcris
cristiarnau
4th day
4th day
cristiarnau
DÍA DE LA BANDERA
DÍA DE LA BANDERA
guestd659a7
Collaborating in the Clouds: selecting tools
Collaborating in the Clouds: selecting tools
Bobbi Newman
Content4 Nuthin CSEM version
Content4 Nuthin CSEM version
Terri Bays
Un MóN De Sentiments
Un MóN De Sentiments
lalvar25
Small Business and Social Media
Small Business and Social Media
Shashi Bellamkonda
Experience Learning Live
Experience Learning Live
darkwing1876
4 Simple Formulas for MLM Blog Success
4 Simple Formulas for MLM Blog Success
Jeff Hoffman
Research proposal presentation ver 3.0
Research proposal presentation ver 3.0
Brian Pinnock
The Minimalist's Guide to Personal Branding and Online Reputation Management
The Minimalist's Guide to Personal Branding and Online Reputation Management
Jarrett Smith
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Ian Lurie
Social Media and the Future of Work
Social Media and the Future of Work
Giancarlo Viterbo
Weitere ähnliche Inhalte
Andere mochten auch
Importance of hadith
Importance of hadith
Muhammad Sher
Chapter 2: The Sources of Islamic Law and Jurisprudence Methods
Chapter 2: The Sources of Islamic Law and Jurisprudence Methods
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
Islam and science presentation (adrita)
Islam and science presentation (adrita)
Mumtahina Adrita
Sources of Islamic law
Sources of Islamic law
flashbulbnerd777
Principles of islamic jurisprudence
Principles of islamic jurisprudence
hambal007
Horizontal Leadership Managing Change And Complexity Eng 2009
Horizontal Leadership Managing Change And Complexity Eng 2009
Gunnar Westling
The Power of Gaming: A Brief Why, What, and How of Video Games in Libraries
The Power of Gaming: A Brief Why, What, and How of Video Games in Libraries
Maggie Hommel Thomann
Noesmentira
Noesmentira
Silvano Leonardo Gomez A.
Principios rectores de la politica de seguridad ciudadana
Principios rectores de la politica de seguridad ciudadana
Luis Duran
Day 3 2nd_weekcris
Day 3 2nd_weekcris
cristiarnau
4th day
4th day
cristiarnau
DÍA DE LA BANDERA
DÍA DE LA BANDERA
guestd659a7
Collaborating in the Clouds: selecting tools
Collaborating in the Clouds: selecting tools
Bobbi Newman
Content4 Nuthin CSEM version
Content4 Nuthin CSEM version
Terri Bays
Un MóN De Sentiments
Un MóN De Sentiments
lalvar25
Small Business and Social Media
Small Business and Social Media
Shashi Bellamkonda
Experience Learning Live
Experience Learning Live
darkwing1876
4 Simple Formulas for MLM Blog Success
4 Simple Formulas for MLM Blog Success
Jeff Hoffman
Research proposal presentation ver 3.0
Research proposal presentation ver 3.0
Brian Pinnock
Andere mochten auch
(19)
Importance of hadith
Importance of hadith
Chapter 2: The Sources of Islamic Law and Jurisprudence Methods
Chapter 2: The Sources of Islamic Law and Jurisprudence Methods
Islam and science presentation (adrita)
Islam and science presentation (adrita)
Sources of Islamic law
Sources of Islamic law
Principles of islamic jurisprudence
Principles of islamic jurisprudence
Horizontal Leadership Managing Change And Complexity Eng 2009
Horizontal Leadership Managing Change And Complexity Eng 2009
The Power of Gaming: A Brief Why, What, and How of Video Games in Libraries
The Power of Gaming: A Brief Why, What, and How of Video Games in Libraries
Noesmentira
Noesmentira
Principios rectores de la politica de seguridad ciudadana
Principios rectores de la politica de seguridad ciudadana
Day 3 2nd_weekcris
Day 3 2nd_weekcris
4th day
4th day
DÍA DE LA BANDERA
DÍA DE LA BANDERA
Collaborating in the Clouds: selecting tools
Collaborating in the Clouds: selecting tools
Content4 Nuthin CSEM version
Content4 Nuthin CSEM version
Un MóN De Sentiments
Un MóN De Sentiments
Small Business and Social Media
Small Business and Social Media
Experience Learning Live
Experience Learning Live
4 Simple Formulas for MLM Blog Success
4 Simple Formulas for MLM Blog Success
Research proposal presentation ver 3.0
Research proposal presentation ver 3.0
Ähnlich wie Signs and Portents: Search and Social in 5 years
The Minimalist's Guide to Personal Branding and Online Reputation Management
The Minimalist's Guide to Personal Branding and Online Reputation Management
Jarrett Smith
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Ian Lurie
Social Media and the Future of Work
Social Media and the Future of Work
Giancarlo Viterbo
What might the future of social media look like?
What might the future of social media look like?
CharityComms
The Future of Digital Marketing according to the Beatles
The Future of Digital Marketing according to the Beatles
Shaun Raines
Social Media & Digital Trends for Multifamily
Social Media & Digital Trends for Multifamily
Erica Campbell Byrum
Digital Insights for 2015
Digital Insights for 2015
gullanandgullan
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Erica Campbell Byrum
Stocker Preston Mar10
Stocker Preston Mar10
aussiehome.com
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily
Erica Campbell Byrum
Running a Restaurant in the Digital World
Running a Restaurant in the Digital World
chefmarkgarcia
Presentation to UCLA Communications
Presentation to UCLA Communications
Linkin Park
Social Media for Business, Business Success in Berkshire
Social Media for Business, Business Success in Berkshire
Generate UK
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Eric T. Tung
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
Royal Holloway, University of London
Business Butterflies: The Power Of Social Media
Business Butterflies: The Power Of Social Media
Lara McCulloch-Carter
Be Seen, Be Found, Be Engaging (IABC Version)
Be Seen, Be Found, Be Engaging (IABC Version)
Eric Weaver
Soap operaswerentaboutsoap3
Soap operaswerentaboutsoap3
Jay Ramirez
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
Erica Campbell Byrum
Content Marketing: Creating Systems That Make Sense To Help You Grow Your Bus...
Content Marketing: Creating Systems That Make Sense To Help You Grow Your Bus...
Hans van Gent
Ähnlich wie Signs and Portents: Search and Social in 5 years
(20)
The Minimalist's Guide to Personal Branding and Online Reputation Management
The Minimalist's Guide to Personal Branding and Online Reputation Management
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Social Media and the Future of Work
Social Media and the Future of Work
What might the future of social media look like?
What might the future of social media look like?
The Future of Digital Marketing according to the Beatles
The Future of Digital Marketing according to the Beatles
Social Media & Digital Trends for Multifamily
Social Media & Digital Trends for Multifamily
Digital Insights for 2015
Digital Insights for 2015
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Stocker Preston Mar10
Stocker Preston Mar10
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily
Running a Restaurant in the Digital World
Running a Restaurant in the Digital World
Presentation to UCLA Communications
Presentation to UCLA Communications
Social Media for Business, Business Success in Berkshire
Social Media for Business, Business Success in Berkshire
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
Business Butterflies: The Power Of Social Media
Business Butterflies: The Power Of Social Media
Be Seen, Be Found, Be Engaging (IABC Version)
Be Seen, Be Found, Be Engaging (IABC Version)
Soap operaswerentaboutsoap3
Soap operaswerentaboutsoap3
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
AANC - Defining 2016: Social Media & Digital Trends in Multifamily
Content Marketing: Creating Systems That Make Sense To Help You Grow Your Bus...
Content Marketing: Creating Systems That Make Sense To Help You Grow Your Bus...
Mehr von Ian Lurie
Data Visualization For Marketers
Data Visualization For Marketers
Ian Lurie
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
Ian Lurie
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
Ian Lurie
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
Ian Lurie
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
Ian Lurie
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
Ian Lurie
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
Ian Lurie
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
Ian Lurie
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
Ian Lurie
Advanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
Ian Lurie
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Ian Lurie
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
Ian Lurie
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
Ian Lurie
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
Ian Lurie
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
Ian Lurie
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
Ian Lurie
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Ian Lurie
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
Ian Lurie
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
Ian Lurie
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
Ian Lurie
Mehr von Ian Lurie
(20)
Data Visualization For Marketers
Data Visualization For Marketers
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
Advanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
Signs and Portents: Search and Social in 5 years
1.
2.
SIGNS & PORTENTS PREDICTING
SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT
3.
THE LINKS portent.co/signsportents
Yes, just like this.
4.
ME IAN LURIE CEO, PORTENT PORTENT.COM @PORTENTINT
5.
ME CYNICAL SARCASTIC MARKETING IDEALIST
6.
“iPads are overrated”
Ian Lurie, 2010
7.
NOTHING’S GOING TO
DIE
8.
4 TRENDS 4 PRIORITIES
9.
4 TRENDS UBIQUITOUS SEARCH EMBEDDED
SEARCH NO MORE SHORT CUTS PRIVACY INSANITY
10.
4 PRIORITIES 100% DISCOVERABILITY LATENT
AVAILABILITY START MARKETING DIVERSIFY METRICS
11.
REALITIES
12.
SEARCH = UTILITY
13.
SOCIAL= GATHERING PLACE whoaaaaaa...
check out frank's update
14.
SEARCH WILL STILL
DOMINATE 100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012 From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
15.
TREND 1 UBIQUITOUS SEARCH
& SOCIAL
16.
500 DEVICES Image from
Wikipedia
17.
500 DEVICES
18.
500 DEVICES
19.
3200 SCREEN SIZES
20.
MORE PLATFORMS
21.
shut. up.
is it getting crowded in here? or is it just me...?
22.
PRIORITY 1 100% DISCOVERABILITY
23.
BE PRESENT ON
GOOGLE+
24.
BE ‘ON’ ON
FACEBOOK
25.
HAVE A CLEAN
SITE HAVE A FAST SITE DUPLICATION RESPONSE CODES SCHEMA.ORG
26.
BUILD RESPONSIVE
27.
TWITTER BOOTSTRAP BLUEPRINT
28.
TREND 2 EMBEDDED SEARCH
& SOCIAL
29.
4
look ma, no hands! Image from Wikipedia
30.
look ma, no
hands!
31.
6
6 NO ACTION REQUIRED #*!$%&^!@# you're at mcdonalds right now. that's all your points for the day.
32.
6
hey, this is your cell phone. it looks like you're in the bathroom right now. need NO ACTION REQUIRED anything?
33.
4
34.
NOW
35.
36.
37.
NEAR
FIELD CONNECT OFF AND ONLINE COMMUNICATIONS
38.
NFC TAG
MORE INFO REQUEST REGISTER
39.
APPLE PASSPORT
40.
Enter store Coupon
detected Redeem at checkout
41.
PRIORITY 2 LATENT AVAILABILITY
42.
TAG FOR LOCAL
43.
GEOTAG PHOTOS OWN YOUR
LOCAL LISTINGS USE SCHEMA PLACE STANDARD
44.
CONNECT OFF AND
ONLINE
45.
SET UP WIFI
46.
SEARCH & SOCIAL
= ARCHITECTURE, NOT DESIGN
47.
PLAY
48.
TREND 3 NO MORE
SHORTCUTS
49.
MORE VISIBILITY
50.
ANGRY GOOGLE
51.
9 ME SMASH!!!
52.
PUZZLED FACEBOOK
53.
why am i
only worth $56 billion?* *Current market capitalization on 10/29/2012
54.
SEARCH WANTS TO
KNOW WHERE & WHEN WE GATHER
55.
SOCIAL WANTS TO
KNOW WHAT WE SEARCH FOR
56.
BLENDING SOCIAL/SEARCH
57.
ALGORITHMIC COMPLEXITY
58.
5 Facebook search? really?
59.
60.
THE EXPEDIENCY BUBBLE
POPS over… inflated...
61.
ow
62.
PRIORITY 3 START MARKETING
63.
STOP POKING THE
LARGE ANGRY PUZZLED ANIMALS
64.
LINK BUYING KEYWORD STUFFING CLOAKING BUYING
LIKES FAKE ACCOUNTS PROXY STUMBLING
65.
DO WHAT CUSTOMER EXPERIENCE
DEMANDS
66.
NEVER DO ANYTHING
JUST FOR SEARCH RANKINGS
67.
NEVER DO ANYTHING
JUST TO BUILD FOLLOWERS
68.
BE WHERE QUESTIONS
ARE ASKED
69.
LINKEDIN ANSWERS
70.
STACK EXCHANGE
71.
KNOW THE QUESTIONS
72.
73.
AUTHORITY, LINKS GREAT CONTENT ARE
OUTCOMES
74.
AUTHORITY, LINKS GREAT CONTENT ARE
OUTCOMES. NOT TACTICS.
75.
PRIORITY 3.5
76.
IGNORE THE SQUIRREL
SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
77.
NAAAAH. go for it!
jump!
78.
TREND 4 PRIVACY INSANITY
79.
too late, suckers.
we are outta here
80.
HATE PERSONALIZATION
BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
81.
BUT LOVE THE
RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
82.
I know how
we can calm people's fears about privacy! We'll stop showing businesses the keywords folks use to find them!
83.
(NOT PROVIDED)
84.
PRIORITY 4 DIVERSIFY METRICS
85.
LOCATION DEVICE PLATFORM SESSION BEHAVIOR
86.
GROW THE OPT-IN
HOUSE LIST
87.
COMPLY WITH EU
COOKIE LAWS
88.
COMPLY WITH EU
COOKIE LAWS
89.
CONNECT THE DATA
DOTS
90.
91.
WHAT NOW?
92.
FUUUUUUUUUUUUUUUU….
93.
4 TRENDS UBIQUITOUS SEARCH EMBEDDED
SEARCH NO MORE SHORT CUTS PRIVACY INSANITY
94.
4 PRIORITIES 100% DISCOVERABILITY LATENT
AVAILABILITY START MARKETING FIND NEW METRICS
95.
(AND WE’LL KEEP
PREDICTING)
96.
SEARCH & SOCIAL ARE
ENTERING THEIR GOLDEN AGE
97.
portent.co/signsportents
@portentint ian@portent.com
Jetzt herunterladen