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SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017        IAN LURIE        CEO, PORTENT
THE LINKSportent.co/signsportents    Yes, just like this.
MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
MECYNICALSARCASTICMARKETING IDEALIST
“iPads are overrated”                   Ian Lurie, 2010
NOTHING’S GOING TO DIE
4 TRENDS4 PRIORITIES
4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS
REALITIES
SEARCH = UTILITY
SOCIAL= GATHERING PLACEwhoaaaaaa...     check out franks          update
SEARCH WILL STILL DOMINATE100%                                                                                   91% 80%  ...
TREND 1UBIQUITOUS SEARCH & SOCIAL
500 DEVICESImage from Wikipedia
500 DEVICES
500 DEVICES
3200 SCREEN SIZES
MORE PLATFORMS
shut. up.    is it gettingcrowded in here? or  is it just me...?
PRIORITY 1100% DISCOVERABILITY
BE PRESENT ON GOOGLE+
BE ‘ON’ ON FACEBOOK
HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
BUILD RESPONSIVE
TWITTER BOOTSTRAPBLUEPRINT
TREND 2EMBEDDED SEARCH & SOCIAL
4                       look ma, no                         hands!Image from Wikipedia
look ma, no  hands!
6                                         6  NO ACTION REQUIRED#*!$%&^!@#                       youre at                mc...
6           hey,   this is your cell phone. it looks likeyoure in the bathroom   right now. needNO ACTION REQUIRED       a...
4
NOW
NEAR             FIELDCONNECT OFF AND ONLINE             COMMUNICATIONS
NFC TAG          MORE INFOREQUEST               REGISTER
APPLE PASSPORT
Enter store Coupon detectedRedeem at checkout
PRIORITY 2LATENT AVAILABILITY
TAG FOR LOCAL
GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
CONNECT OFF AND ONLINE
SET UP WIFI
SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
PLAY
TREND 3NO MORE SHORTCUTS
MORE VISIBILITY
ANGRY GOOGLE
9  MESMASH!!!
PUZZLED FACEBOOK
why am i only worth                                              $56 billion?**Current market capitalization on 10/29/2012
SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
BLENDING SOCIAL/SEARCH
ALGORITHMIC COMPLEXITY
5Facebook search? really?
THE EXPEDIENCY BUBBLE POPS   over… inflated...
ow
PRIORITY 3START MARKETING
STOP POKING THE    LARGE ANGRYPUZZLED ANIMALS
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
DO WHAT CUSTOMEREXPERIENCE DEMANDS
NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
BE WHERE QUESTIONS ARE ASKED
LINKEDINANSWERS
STACKEXCHANGE
KNOW THE QUESTIONS
AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
PRIORITY 3.5
IGNORE THE SQUIRREL  SORRY, BUT I NEED   PROOF THAT NEW FEATURE WILL REALLY      HELP ME.          sniff
NAAAAH.go for it!  jump!
TREND 4PRIVACY INSANITY
too late, suckers.                     we are outta here
HATE PERSONALIZATION              BOOOOOOOO.         outrage! burn them at        the stake! pillage their             evi...
BUT LOVE THE RESULTS               yaaaaaay.           pure genius! Get           me 1,000 shares         please, so that ...
I know how we can calmpeoples fears about privacy!     Well stop showing  businesses the keywords   folks use to find them!
(NOT PROVIDED)
PRIORITY 4DIVERSIFY METRICS
LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
GROW THE OPT-IN HOUSE LIST
COMPLY WITH EU COOKIE LAWS
COMPLY WITH EU COOKIE LAWS
CONNECT THE DATA DOTS
WHAT NOW?
FUUUUUUUUUUUUUUUU….
4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
(AND WE’LL KEEP PREDICTING)
SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
portent.co/signsportents   @portentintian@portent.com
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY
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LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY Signs and Portents: Search and Social in 5 years

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LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING

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